Australian AI Source Index in Fashion

We looked at 9 verticals, 23,396 research and consideration prompts and 3 AI answer engines: ChatGPT, Google AI Mode and Google AI Overview. Data was collected in September 2026 via the Findrix platform.

To keep comparisons between niches and between engines as clean as possible, a website counts at most once per answer, however many times that answer links to it. An answer citing six different websites contributes six; an answer linking the same website six times contributes one.

Only sources linked in the answer text. Not everything the engine looked at behind the scenes, and not a brand named in the prose without a link.

Seven in ten Australian small businesses use .au as their primary domain, and 82% of small businesses that choose it say they do so to present the business as Australian and for Australians, per auDA's Why .au? report (2026). That makes .au a reasonable proxy for an Australian business, though only a rough one: the three in ten trading on a .com are counted here as international, so the real Australian share is higher than shown.

Every cited site is sorted into one of these, in plain terms. The difference between a review site and a comparison site is who produces the judgement: users and independent testers on one, the publisher's own editorial on the other.

Google's links to its own Shopping results, because that is the engine citing itself rather than a publisher. Also the small share of sources our classifier could not type, which is a gap in the measurement rather than a kind of website.

Findrix is an action-based AI visibility and GEO platform that turns ongoing tracking and analysis of a brand's presence across AI answers and search into fast optimization, built for brand managers, marketing leaders, and agencies running AI search for their clients.