What we believe.
Findrix is the action layer for AI brand intelligence. This page explains why we built it and how we think about the work.
The thesis
AI assistants — ChatGPT, Claude, Gemini, Perplexity — replaced the ten blue links with two to seven cited sources per answer. For brands, that compresses two decades of search-funnel optimization into one question: are you in the citation set, or are you not?
Most platforms in this category answer that question with a dashboard. They tell you you're missing. They charge $500 to $2,000 a month for the privilege of watching your invisibility in real time. None of them ship the code that puts you back on the map. Findrix does.
The technical bet
Detection without deployment is a slide deck. The defensible thing in this category is the deploy infrastructure — schema injection, content rewrites, citation patches — across the four stacks the long tail of mid-market actually uses (WordPress, Shopify, Next.js, Webflow).
Building 40 brittle CMS adapters is unglamorous and slow. That moat compounds. Every deploy we ship makes the next one cheaper. Every adapter we shake down on a real client site adds reliability we sell.
The methodology stance
We report Wilson confidence intervals on every percentage. We run BCa Bootstrap on share-of-voice. We apply Benjamini-Hochberg FDR correction on prompt batteries. Every reported number carries a method ID a CFO can trace.
Vectory publishes the formulas. We ship the formulas, the calculators, and the open-source library that reproduces every number. Read the methodology page for the math.
The data flywheel
Every audit improves the next one. We learn which schema patches actually move citations on which stack, which deploy-to-lift latency to expect per LLM, which prompt families regress to the mean fastest. That meta-data — how the AI citation surface actually responds to interventions — is the moat we're building.
We don't train models on customer data. We don't sell audit data to LLM providers. The flywheel runs on aggregated outcome statistics with strict tenant isolation. See our privacy policy.
What we do not do
- Prompt injection. No hidden instructions, no Unicode tricks, no jailbreaks. We deploy legitimate on-domain content and standards-compliant schema only.
- Content spam. No mass-generated pages, no LLM-rewritten posts at scale, no link farms. Every deploy is reviewable in your CMS or your git.
- Cloak the math. If our methodology can't survive a peer review, it doesn't ship to a customer report. Open formulas, open assumptions, open limits.
- Sell to LLM providers. Customer audit data stays in customer tenants. We share aggregated, anonymized outcome stats only — and only with explicit consent.
Contact
General: team@findrix.ai
Agencies: agencies@findrix.ai
Press / partnership: press@findrix.ai
Security: security@findrix.ai (see security.txt)
Press kit
- Wordmark + lockups (SVG, PNG): press-kit.zip (Phase 6)
- One-paragraph boilerplate (under brand story above)
- Founder bios + headshots: available on request via press@findrix.ai
