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AI search

Every AI engine trusts different signals

Find out where you appear in AI search results and what each engine is missing from your site.

Run a free audit Free · No card required · Works on Shopify & WordPress

AI engines are now where buying decisions begin

40–55%of consumers in electronics, travel, apparel, beauty, and financial services now use AI search to make purchasing decisions
44%of AI search users say it's their primary source of insight, ahead of traditional search (31%), retailer sites, and review platforms
#2most influential shopping source among consumers who use AI, behind search engines, ahead of retailer websites and friends' recommendations
Only 16%of brands systematically track their AI search performance

Sources: McKinsey AI Discovery Survey, October 2025 · IAB / Talk Shoppe, October 2025

Each AI engine trusts different signals

What gets you cited in ChatGPT won't get you cited in Gemini. Each engine has its own logic. Each gap requires a different fix.

ChatGPT78% of all AI referral trafficHow to show up in ChatGPTChatGPT looks at: entity clarity, crawler access, third-party mentions.Google Geminiup 237% year on yearHow to show up in GeminiGemini looks at: FAQPage schema, E-E-A-T signals, content freshness. 89% of pages it cites have FAQPage schema.Perplexity780M+ searches a monthHow to show up in PerplexityPerplexity looks at: citation structure, content it can quote directly, dateModified freshness, external credibility.Google AI Overviews1 in 4 Google searchesHow to show up in Google AI OverviewsGoogle AI Overviews looks at: answer-first content structure, schema coverage, E-E-A-T signals.

Detect. Fix. Measure.

Three steps. The fix step is the one no other tool does.

  1. 01 · Detect

    Detect

    Findrix tracks your brand across ChatGPT, Gemini, Perplexity, and Google AI Overviews daily. You see your citation share, your average rank in AI answers, and verbatim quotes each engine says about you. Plus the prompts your competitors haven't claimed yet.

  2. 02 · Fix

    Fix

    Findrix takes your site from technically invisible to AI-readable and deploys the changes to Shopify or WordPress. Every change is reviewable and reversible.

  3. 03 · Measure

    Measure

    Findrix takes regular snapshots of your brand, your competitors, and the baseline in your category. Citation share, rank, sentiment, source mix — by engine, by week.

About the timeline (because no one else tells you this)

Most brands see first signals in 4 to 8 weeks. Full impact takes 8 to 12 weeks — that's how long AI crawl cycles run across all engines. We tell you this upfront because no one else does. Promises of instant results in this space are marketing fiction.

Works directly with your CMS

Install as a Shopify app. No code. Schema, freshness signals, and entity markup stay current automatically.

How Findrix works with Shopify

One-click plugin connect. Read-only until you approve. Every change rolls back in one click.

How Findrix works with WordPress

Get your AI search visibility report for free

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Also covered: ChatGPTGeminiPerplexityGoogle AI OverviewsMethodology

How to show up in AI search results. Questions we get before the audit

How do I show up in AI search results?

AI search results work differently from Google. ChatGPT, Gemini, Perplexity, and Google AI Overviews each decide who to cite based on their own signals — entity clarity, schema markup, content freshness, external credibility. Ranking on Google doesn't guarantee you appear in any of them. The fastest way to show up in AI search is to run an audit that identifies which signals each engine is missing from your site and deploys the fixes in priority order.

Do I need to optimize for every AI engine separately?

Getting cited in AI search requires different signals depending on the engine. Most fixes overlap — schema that helps Gemini also helps Google AI Overviews. Freshness signals that help Perplexity also help ChatGPT. Findrix identifies which fixes have the widest cross-engine impact and queues those first. One audit tells you where to start.

Which AI engine should I prioritize?

The audiences are different. Perplexity skews toward senior professionals doing deep research — 30% are company leaders, average session is 23 minutes. ChatGPT is broader and younger, heavy on recommendations and advice. Gemini reaches Google's Android base, mostly on mobile. Google AI Overviews hits everyone who searches on Google — it's the widest reach, zero opt-in required. Run the audit — Findrix shows you which engine has the biggest gap for your specific site.

Does ranking on Google help with AI search results?

It helps but doesn't determine it. Google AI Overviews correlates with organic rankings. ChatGPT, Gemini, and Perplexity use different signals entirely — entity clarity, citation structure, external credibility, content freshness. A brand can rank on page one of Google and not appear in AI search at all. Findrix identifies what's specifically missing for each surface.

Is it safe? Will Findrix change anything without me knowing?

Findrix runs a read-only audit first. Nothing changes until you review and approve each fix. Every change is reversible with one click. Findrix doesn't need admin access to your CMS.

How long before I see results?

Most brands see first signals in 4 to 8 weeks across their highest-priority engine. Full impact takes 8 to 12 weeks. Results vary by engine: Perplexity re-indexes frequently, so citation schema fixes register faster. Google AI Overviews and Gemini operate on longer crawl cycles.

Does Findrix work for any type of website?

Findrix currently integrates directly with Shopify and WordPress. If you're on Webflow or Next.js, the audit runs and produces a fix list — deployment support for those platforms is on the roadmap. The audit is free and works regardless of CMS.

What's the difference between all these AI engines?

Google AI Overviews appears inside Google Search above your organic result. Gemini is Google's standalone AI assistant and AI Mode. ChatGPT is where most AI-referred traffic originates. Perplexity cites its sources by name in every answer. Each one requires a different optimization approach. Findrix covers all of them in a single audit.

Methodology →Pricing →
How to Show Up in AI Search Results · Findrix