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AI search

Every AI engine trusts different signals

Find out where you appear in AI search results and what each engine is missing from your site.

Run a free audit No code · Takes about 60 seconds

AI engines are now where buying decisions begin

40–55%of consumers in electronics, travel, apparel, beauty, and financial services now use AI search to make purchasing decisions
44%of AI search users say it's their primary source of insight, ahead of traditional search (31%), retailer sites, and review platforms
#2most influential shopping source among consumers who use AI, behind search engines, ahead of retailer websites and friends' recommendations
Only 16%of brands systematically track their AI search performance

Sources: McKinsey AI Discovery Survey, October 2025 · IAB / Talk Shoppe, October 2025

Each AI engine trusts different signals

What gets you cited in ChatGPT won't get you cited in Gemini. Each engine has its own logic. Each gap requires a different fix.

ChatGPT~76% of measured AI referral trafficSee how ChatGPT discovers, understands, and mentions brands — and what can keep yours out of the answer.Show up in ChatGPT Google GeminiReferral traffic up 115% in two monthsSee how Gemini connects website content, structured data, freshness, and external evidence when forming an answer.Show up in Gemini Perplexity780M queries in May 2025Learn what makes a page easier for Perplexity to retrieve, quote, and cite — and how to find the pages losing visibility.Show up in Perplexity Google AI OverviewsShown for 51.5% of representative queriesSee what helps a page become a source in Google's AI-generated answer — and where AIO visibility differs from traditional rankings.Show up in AI Overviews

What happens after you add your site

Findrix shows you the problem and writes the fix. Nothing changes until you've reviewed it and applied it yourself.

  1. Audit

    Start with the full picture

    On the first run, Findrix scans your site — from its technical setup to the copy on individual pages. It also runs the prompts you selected and collects the answers from each AI engine.

  2. Recommendations

    See what is worth fixing

    Recommendations are grouped into four gaps that commonly affect AI visibility. They range from external sources where your brand needs a stronger presence to page-level issues such as missing markup or an answer buried halfway down an article.

  3. Measurement

    See whether the work changed anything

    Every week, Findrix runs the same prompt set again and breaks the answers down into mentions, citations, rankings, and other supported metrics. Confidence ranges help you distinguish a meaningful change from ordinary variation between AI responses.

About the timeline

We tell you this upfront because no one else does.
Promises of instant results in this space are marketing fiction.

WEEK 1

Audit & apply

The audit runs, you apply the fixes it writes, and the engine's crawl cycles begin.

WEEKS 4–8

First signals

Crawl and update cycles run on the engine's schedule. The first citations start to land.

WEEKS 8–12

Measure the impact

Answers refresh across prompts, and weekly tracking shows what moved — and what didn't.

Get your AI search visibility report

Someone just asked an AI engine which brand to recommend in your category.
Were you in the answer?

Run a free audit

How to show up in AI search results. Questions we get before the audit

What is Findrix?

Findrix is an action-based AI visibility and GEO platform that turns ongoing tracking and analysis of a brand's presence across AI answers and search into fast optimization, built for brand managers, marketing leaders, and agencies running AI search for their clients.

How do I show up in AI search results?

AI search results work differently from Google. ChatGPT, Gemini, Perplexity, and Google AI Overviews each decide who to cite based on their own signals — entity clarity, schema markup, content freshness, external credibility. Ranking on Google doesn't guarantee you appear in any of them. The fastest way to show up in AI search is to run an audit that identifies which signals each engine is missing from your site and gives you the fixes in priority order, ready to apply.

Do I need to optimize for every AI engine separately?

Getting cited in AI search requires different signals depending on the engine. Most fixes overlap — schema that helps Gemini also helps Google AI Overviews. Freshness signals that help Perplexity also help ChatGPT. Findrix identifies which fixes have the widest cross-engine impact and queues those first. One audit tells you where to start.

Which AI engine should I prioritize?

The audiences are different. Perplexity skews toward senior professionals doing deep research — 30% are company leaders, average session is 23 minutes. ChatGPT is broader and younger, heavy on recommendations and advice. Gemini reaches Google's Android base, mostly on mobile. Google AI Overviews hits everyone who searches on Google — it's the widest reach, zero opt-in required. Run the audit — Findrix shows you which engine has the biggest gap for your specific site.

Does ranking on Google help with AI search results?

It helps but doesn't determine it. Google AI Overviews correlates with organic rankings. ChatGPT, Gemini, and Perplexity use different signals entirely — entity clarity, citation structure, external credibility, content freshness. A brand can rank on page one of Google and not appear in AI search at all. Findrix identifies what's specifically missing for each surface.

Is it safe? Will Findrix change anything without me knowing?

Findrix never touches your site — it runs a read-only audit and hands you the fixes. Nothing changes until you apply one yourself, and every fix is a small, scoped edit with a before and after view, so you can undo it in your CMS. Findrix never needs admin access.

How long before I see results?

It varies by engine. Perplexity re-reads the web frequently, so fixes tend to register there first; Google's AI surfaces run on longer crawl cycles. Findrix tracks every engine weekly — so instead of waiting on a promise, you watch the movement happen, and every shift is verified as real before we call it one.

Does Findrix work for any type of website?

Any. The audit and the fix list work regardless of CMS — every fix comes ready to apply with exact, platform-aware instructions. The audit is free.

What's the difference between all these AI engines?

Google AI Overviews appears inside Google Search above your organic result. Gemini is Google's standalone AI assistant and AI Mode. ChatGPT is where most AI-referred traffic originates. Perplexity cites its sources by name in every answer. Each one requires a different optimization approach. Findrix covers all of them in a single audit.

Methodology Pricing