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GEO case studies, LLM behavior research, and schema-impact findings from the team building the action layer for AI brand intelligence.

What is GEO? Generative Engine Optimization Explained (And How It Differs From SEO + AEO)
GEO

What is GEO? Generative Engine Optimization Explained (And How It Differs From SEO + AEO)

GEO is how brands get cited inside ChatGPT, Perplexity, and Gemini answers. Definitive guide to Generative Engine Optimization, GEO vs SEO vs AEO, and how to start.

Iosif Merman · Jul 1, 2026