AI search · Google Gemini
Google built Gemini on its own search index, so it already knows your site exists. The question is whether it trusts your content enough to cite it. Findrix audits the signals Gemini uses to decide who to recommend and queues the fixes for your approval.
You typed your category into Gemini. It recommended three competitors and described your brand incorrectly, or not at all.
Best [category] tool for small teams
Your brand: not mentioned
You checked Gemini for a keyword you rank for on Google. Your top-ranking page wasn't cited. A competitor's was.
You rank on Google. You've built content. But Gemini is running its own recommendations in your category. You haven't verified whether you're in them.
Gemini now accounts for 18.2% of all AI-generated answers, up 237% year on year, according to Findrix research. It's embedded in Google Search as AI Overviews, available as a standalone app, and powering AI Mode, Google's fully conversational search layer. The brands appearing in those answers are building a citation gap that gets harder to close each month.
If Gemini isn't citing you, it's one of these three, and all of them have a direct fix.
89% of pages Gemini cites have FAQPage schema, the highest rate of any AI engine, according to Findrix research. Gemini extracts structured Q&A pairs to build its answers. Without FAQPage markup, it has to guess what your content is saying, and usually picks a competitor who made it easier.
76.4% of Gemini citations come from pages updated in the last 30 days, according to Findrix research. A page that hasn't been updated in six months drops out of Gemini's citation pool. It skips the content entirely and pulls from a competitor's fresher page instead.
Gemini's E-E-A-T signals carry more weight than on any other AI engine. It cross-references your site against third-party sources: G2, Capterra, press mentions, Wikipedia, Wikidata. If your brand doesn't appear in those external sources with consistent information, Gemini treats you as unverified. It will cite a competitor it recognises over you, even if your content is better.
Findrix maps where the information is missing or inconsistent and tells you which source to fix first.
If you're not sure about any of these, that's exactly what the audit checks first.
Check them right nowTick each one that's already true for your brand.
Findrix shows you the problem and applies the fix. Nothing changes until you've reviewed and approved it.
Findrix scans your site in minutes and checks 31 things Gemini looks at before it decides to cite a brand: whether your pages answer questions in a structured way, how recently they were updated, and whether your brand appears in places Gemini uses to verify credibility. No setup needed.
You get a ranked list of what's blocking you: each gap named, each fix described in one sentence, each impact scored before you approve anything.
For fixes that need to go live on your site, Findrix works as a plugin. It installs on WordPress or as a Shopify app. No admin credentials, no developer handoff. Everything deployed goes through the plugin, everything is reversible.
Installs as a Shopify app. No code, no developer. FAQPage schema, dateModified, and product schema stay current automatically.
How Findrix works with ShopifyConnects via plugin in one click. Read-only until you approve a fix. Every change can be rolled back.
How Findrix works with WordPress“We had FAQPage schema on maybe two pages. The audit found 14 more that needed it. Findrix deployed all of them in one session. Gemini started citing us within four weeks.”
Cited in Gemini answers for 11 new category queries within 4 weeks
“Gemini was describing our services incorrectly in local searches. Findrix traced it to an inconsistency between our site and our Google Business profile. One fix and the description changed within a week.”
Gemini brand description corrected within 7 days
“We rank on page one of Google. Gemini was still recommending competitors in our category. Findrix found we had no FAQPage schema and our dateModified was two years old. Fixed both in one session.”
First Gemini product citation within 5 weeks of deploying schema
Most brands see first signals in 4 to 8 weeks. Full impact takes 8 to 12 weeks, that's how long AI crawl cycles run. We tell you this upfront because no one else does. Promises of instant results in this space are marketing fiction.
Someone just asked Gemini which brand to recommend.
Was yours in the answer?
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Also covered: ChatGPT · Perplexity · Google AI Overviews · Methodology
Findrix runs a read-only audit first. Nothing changes until you review and approve each fix. Every change is reversible with one click. No admin access to your CMS is ever required. If something doesn't look right, you roll it back.
Findrix fixes the signals Gemini uses to decide who to cite. On most sites that means FAQPage schema, freshness signals, and E-E-A-T gaps, but the audit finds what's specific to yours. You see each fix before it deploys.
Most brands start appearing in Gemini answers within 4 to 8 weeks. Gemini updates answers within weeks of a page change, so schema and freshness fixes register faster than you might expect. We tell you this upfront.
No. Findrix installs as a Shopify app or connects to WordPress via plugin in one click. No admin credentials required. Everything that gets deployed goes through Findrix, not your development team.
Ranking on Google helps, but it doesn't guarantee a Gemini citation. A page-two result in Google sometimes outranks a page-one result in Gemini, because Gemini weights different signals. Findrix identifies which ones are missing on your site and fixes them.
A developer can implement changes, but won't know which ones Gemini responds to. That requires continuous monitoring of how AI systems update their signals. Findrix monitors and re-diagnoses as the landscape shifts, not just once.
The same brand can be missing from every AI answer. See how to get cited in each one.
