AI search radar
How does Perplexity answer
Pets questions in the United States?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Pets markets.
- Pets market
- 1
- Top-20 brands
- 20
- Questions
- 368
- Citations
- 11,040
01 · Engine profile
Where do the engines get
their Pets answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
815
domains cited in Pets answers
ChatGPT 718 · Gemini 914 · Google AI Mode 723
Source: Findrix research. 1 US Pets market · 368 questions · 3 runs per question per engine · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Pets market?
The brand Perplexity names first in the Pets market, next to what
ChatGPT, Gemini and Google AI Mode name first.
| Pets market | Perplexity | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|
| Pet Food & NutritionDifferent #1 | Hill's Prescription Diet8.0% | Purina Pro Plan13.8% | Hill's Science Diet19.1% | Hill's Science Diet18.0% |
03 · Market landscape
Where is Perplexity most concentrated on a few brands?
Top-3 brands hold 9% of Perplexity’s brand mentions in Pet Food & Nutrition.
| Pets market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Pet Food & Nutrition | Hill's Prescription Diet | 8.0% | 50 | Medium concentrated |
04 · Brands
Which brands does Perplexity recommend across Pets?
See which brands make Perplexity’s top 20 across Pets markets, and where each brand is most visible.
- 20brands in Perplexity’s top 20
in this market
| Brand | Markets present Pets markets where the brand is in Perplexity’s top 20 | Pet Food & Nutrition |
|---|---|---|
| Hill's Prescription Diet | 1 / 1 | 8.0% |
| Purina Pro Plan | 1 / 1 | 5.8% |
| Royal Canin | 1 / 1 | 4.8% |
| Blue Buffalo | 1 / 1 | 4.2% |
| Hill's Science Diet | 1 / 1 | 2.8% |
| Purina Pro Plan Veterinary Diets | 1 / 1 | 2.5% |
| Royal Canin Veterinary Diet | 1 / 1 | 2.4% |
| Ollie | 1 / 1 | 2.1% |
| Nutramax Laboratories | 1 / 1 | 2.0% |
| JustFoodForDogs | 1 / 1 | 1.8% |
05 · Sources
Where does Perplexity get its Pets recommendations from?
These are the websites most often cited in Perplexity’s Pets recommendations, and how many markets they appear in.
| # | Source | Citations Times Perplexity cited the site in Pets answers | Pets markets Markets where the site is cited |
|---|---|---|---|
| 1 | nih.gov | 861 | |
| 2 | petmd.com | 444 | |
| 3 | chewy.com | 360 | |
| 4 | forbes.com | 282 | |
| 5 | cats.com | 273 | |
| 6 | tufts.edu | 243 | |
| 7 | dogfoodadvisor.com | 239 | |
| 8 | vcahospitals.com | 234 | |
| 9 | purina.com | 207 | |
| 10 | hillspet.com | 186 |
06 · Question intent
What do people ask Perplexity about Pets?
See what kinds of Pets questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 43% |
| Problem-aware | 35% |
| Informational | 11% |
| Branded comparison | 7% |
| Branded sentiment | 4% |
Example prompts
- “What should I look for in pet food ingredients to effectively support Ingredient transparency and clean labeling as of latest information?”Informational
- “What are the main pros and cons of Raw & Fresh Pet Food versus canned wet food for addressing High protein content as of latest information?”Solution-aware
- “Is Kaytee a good choice in small animal food & nutrition as of latest information?”Branded sentiment
- “What are the top-rated brands offering Jerky/meat strips that focus on Brand trust as of latest information?”Solution-aware
- “How does Premium/super-premium kibble compare to standard commercial kibble when evaluating Price per pound/value as of latest information?”Solution-aware
- “What are the top-rated brands offering Chunks & Shreds in Gravy/Jelly/Broth that focus on Price per unit/value as of latest information?”Solution-aware
Frequently asked questions
What does this Perplexity Pets report measure?
Which brands Perplexity names when buyers in the United States ask Pets questions, and which websites it cites in those answers. It covers 1 Pets market and 368 buyer questions, each asked 3 times, and sets Perplexity next to ChatGPT, Gemini and Google AI Mode on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where Perplexity names the brand. Each question is asked 3 times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Pets markets are included?
One US market measured on Perplexity: Pet Food & Nutrition. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Perplexity — just below its top 20.
What counts as a citation?
A link to a website that Perplexity shows as a source in its answer. We count every cited URL and group them by domain.
Why can Perplexity mention a brand without citing its website?
Naming a brand and citing a source are separate. Perplexity often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Perplexity these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked 3 times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.