| Source | Share | Links |
|---|---|---|
| help.tab.com.au | 37% | 142 |
| acma.gov.au | 33% | 164 |
| sportsbet.com.au | 27% | 123 |
| help.bet365.com.au | 19% | 77 |
| helpcentre.sportsbet.com.au | 18% | 65 |
| betr.com.au | 17% | 67 |
| support.pointsbet.com.au | 17% | 70 |
| bet365.com.au | 13% | 36 |
| betfair.com.au | 11% | 52 |
| ladbrokes.com.au | 10% | 38 |
AI Rankings · Online gambling and sports betting · Australia
Best online gambling and sports betting in Australia, according to AI (October 2026)
We asked ChatGPT, Gemini and Google AI Mode 120 questions a buyer in Australia types when looking for online gambling and sports betting. The engines named 87 companies in Australia. Sportsbet is named most often, in 63% of answers, followed by Ladbrokes (63%) and bet365 (59%). 21 are named by all three engines.
The full list is below, ranked by how consistently each company is named.
- 120 buyer questions
- 360 answers read
- 3 engines
All 87 companies AI names in Australia
Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 360, one engine’s 120 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.
Every company AI named in Australia, ranked by how consistently it is named.
4 most recommended. 83 named. The rest not cited.
Not cited by AI? Start here.
See every answer that names a rival instead of you, and the fix for each.
Where AI gets its answers
Before an engine names a company, it reads the web. These are the sites each engine cited most in its 120 answers for Australia, by the share of answers citing them.
| Source | Share | Links |
|---|---|---|
| kruzey.com.au | 18% | 88 |
| bettingpro.com.au | 13% | 77 |
| gobet.com.au | 12% | 67 |
| justhorseracing.com.au | 11% | 40 |
| beforeyoubet.com.au | 8% | 52 |
| aussiebet.com | 8% | 55 |
| help.ladbrokes.com.au | 8% | 32 |
| helpcentre.sportsbet.com.au | 8% | 30 |
| sportsbet.com.au | 8% | 24 |
| horsebetting.com.au | 7% | 21 |
| Source | Share | Links |
|---|---|---|
| helpcentre.sportsbet.com.au | 18% | 58 |
| justhorseracing.com.au | 17% | 42 |
| bets.com.au | 13% | 30 |
| help.ladbrokes.com.au | 13% | 30 |
| racingbase.com.au | 12% | 27 |
| reddit.com | 11% | 29 |
| sportsbet.com.au | 10% | 26 |
| tab.com.au | 9% | 24 |
| help.tab.com.au | 8% | 24 |
| punters.com.au | 8% | 17 |
What to do with your row
Most recommendedTop 3 on an engine
Open your full report, then take the “Top 3 in AI answers” badge. It names the engine, it links back here, and it is free. Then keep the spot: Findrix tracks all three engines for your company and tells you when a rival moves in.
MentionedNamed, not recommended
Findrix shows you, answer by answer, who took the recommendation instead of you and which sites got them there. Your site becomes a numbered list of edits, and the next scan confirms each one.
Not namedMissing from all 360 answers
Findrix runs your buyers’ questions for your company and shows what AI says instead of you, with every wrong fact and the correction written for you.
What “Top 3 in AI answers” means
A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Australia that is Sportsbet, bet365 and TAB on ChatGPT. Sportsbet, Ladbrokes and bet365 on Gemini. Sportsbet, Ladbrokes and bet365 on Google AI Mode. 9 badges, 4 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.
The 120 questions we asked
Every company was measured against the same 120 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: four kinds.
Use case (the job is named)
6 questions
- I like a punt on the footy most weekends, so which online gambling and sports betting sites in Australia have the best AFL and NRL markets?
- What betting app in Australia updates the live odds fastest while the game is on?
- Do any bookmakers in Australia pay winnings into your bank account the same day?
+ 3 more questions in this group.
Alternatives (excluding the well-known)
the question asks for options outside the market leaders18 questions
- For the overseas gallops, which online bookmakers in Australia offer their own fixed odds instead of tote prices?
- Where can I find an online betting site in Australia where I bet against other punters instead of the bookie?
- Are there any independent online gambling and sports betting sites in Australia that still take bets over the phone with a real person?
+ 15 more questions in this group.
Criterion (price, reviews, support, integration)
a plain category question with one qualifier9 questions
- I'm new to betting and only want a flutter with $5 bets, so which online betting sites in Australia are good for beginners?
- I hate backing a horse early and watching its price drift, so which online bookies in Australia still offer top fluc?
- Which bookmakers Australia-wide have a 24 hour support line?
+ 6 more questions in this group.
Other phrasing
87 questions
- Any online bookies across Australia that hand out bonus bets to existing customers every week?
- Is there an online gambling and sports betting site in Australia that lets me put money on straight from my debit card with no fees?
- I like a multi on the horses on Saturdays, so which online bookmakers in Australia let you build one across different race meetings?
+ 84 more questions in this group.
How we measure
Each of the 120 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 360 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.
Left out: companies outside Australia, and names that aren’t online gambling and sports betting. A name AI gave without a website we could find is listed without a profile.
One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.
One email when the next run moves this list: who entered, who left, where you stand. No newsletter.
Questions about this ranking
Why isn’t my company listed?
Either no engine named it in the 360 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready and you can add the website from there. If it was never named, Findrix shows what AI says when buyers ask about online gambling and sports betting, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.
What is in the full report?
Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It opens after a quick login, free, for anyone. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.
Why would I subscribe if I am already listed?
This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.
Can I correct or remove my company’s listing?
Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. Sign in with an email on the company’s domain to open its full report. For anything else, write to us there too and we will look at it against your website.
More AI rankings
Measured in October 2026: 120 questions x 3 engines x 1 run. Request a correction.
Get your company recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.
