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AI Rankings · Period care and period underwear brands · Australia

Best period care and period underwear brands in Australia, according to AI (October 2026)

We asked ChatGPT, Gemini and Google AI Mode 60 questions a buyer in Australia types when looking for period care and period underwear brands. The engines named 118 companies in Australia. Modibodi is named most often, in 57% of answers, followed by Love Luna (22%) and TOM Organic (20%). 30 are named by all three engines.

The full list is below, ranked by how consistently each company is named.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

All 118 companies AI names in Australia

Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 180, one engine’s 60 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.

Report
1Modibodimodibodi.com57%52%Most recommended60%Most recommended60%Most recommendedSee full report
2Love Lunaloveluna.com22%28%Most recommended13%25%Most recommendedSee full report
3TOM Organicthetomco.com20%22%Most recommended20%Most recommended18%Most recommendedSee full report
4U by Kotexubykotex.com.au15%18%18%Most recommended12%See full report
5Libralovelibra.com12%17%8%10%See full report
6Moxiemoxie.com.au10%12%10%8%See full report
7Saaltsaalt.com10%10%7%12%See full report
8Scarletscarletperiod.com10%7%15%7%See full report
9Tsunotsuno.com.au9%12%8%8%See full report
10Eco Periodecoperiod.com.au8%7%8%8%See full report

108 more companies below

11Natracarenatracare.com8%7%10%7%See full report
12Cottonscottons.com.au7%2%13%5%See full report
13Intiminaintimina.com7%5%7%8%See full report
14Hannahpadthebrandhannah.com6%5%7%5%See full report
15Inoyamyinoya.com4%3%7%3%See full report
16Knickedknicked.com.au4%2%8%3%See full report
17AuntFloauntflo.au3%3%7%See full report
18Beurerbeurer.com3%3%5%2%See full report
19Hello Periodno website found3%3%3%3%See full report
20OrganiCupno website found3%2%3%5%See full report
21Bonds Bloody Comfybonds.com.au3%3%2%3%See full report
22my mimimymimi.com.au3%3%3%2%See full report
23nixitnixit.com3%2%2%5%See full report
24Organycorganyc.com.au3%2%7%See full report
25Pelvino website found3%2%7%See full report
26Stayfreestayfree.com.au3%3%3%2%See full report
27TensCaretenscare.com.au3%3%3%2%See full report
28Thinxthinx.com3%3%3%2%See full report
29Carefreebecarefree.com.au2%3%3%See full report
30Hey Zomi Menstrual Discheyzomi.com2%2%5%See full report
31Just’nCaseno website found2%5%2%See full report
32Lunettelunette.com.au2%3%2%2%See full report
33Tampaxtampax.com2%3%2%2%See full report
34Aisleperiodaisle.com2%2%2%2%See full report
35Deep Heatdeepheat.com.au2%2%2%2%See full report
36Eltee Sydneyelteesydney.com.au2%2%3%See full report
37Femme Organicfemmeorganic.com2%3%2%See full report
38Frida Momfridamom.com2%3%2%See full report
39Lil-Letslil-lets.com2%3%2%See full report
40Ruby Loverubylove.com2%2%2%2%See full report
41TABOOtabooau.co2%3%2%See full report
42Undercoversundercovers.com.au2%2%3%See full report
43Alwaysno website found1%2%2%See full report
44Azure Belleazurebelle.com.au1%3%See full report
45Bambodybambody.org1%2%2%See full report
46Bamboo Babebamboobabe.com.au1%2%2%See full report
47Bodyoticsbodyotics.com1%2%2%See full report
48Bubba Bumpbubbabump.com.au1%2%2%See full report
49Confitexconfitex.com.au1%3%See full report
50Crimson Collectivecrimsoncollective.com.au1%2%2%See full report
51DivaCupno website found1%2%2%See full report
52Dys4ickdys4ick.com1%2%2%See full report
53Eco Period / Orgaknixno website found1%3%See full report
54FemmyCycle Low Cervixfemmycycle.com1%2%2%See full report
55Hot Handshothands.com1%2%2%See full report
56Juju Cupjujucup.com.au1%3%See full report
57Merula Cupmerulacup.de1%2%2%See full report
58Mimi & Comimiandco.com.au1%2%2%See full report
59MyPadsmypads.com.au1%3%See full report
60Ovirano website found1%2%2%See full report
61Ruby Cuprubycup.com1%2%2%See full report
62Soodoxsoodox.com1%3%See full report
63UnderSwimno website found1%2%2%See full report
64UpSpringno website found1%2%2%See full report
65Athelite Heat Patches Regular 7 Packno website found1%2%See full report
66Baby BeeHindsbabybeehinds.com.au1%2%See full report
67Be Sélenebeseleneunderwear.com.au1%2%See full report
68Beppyno website found1%2%See full report
69Blossom Pelvic Healthblossompelvichealth.com.au1%2%See full report
70Cosmo Reusable Menstrual Discno website found1%2%See full report
71Dig the Flow Reusablesno website found1%2%See full report
72Eco Femmeecofemme.org1%2%See full report
73Evamayno website found1%2%See full report
74Feelgood Heat Upfeelgoodaustralia.com.au1%2%See full report
75Femi Eko Reusable Menstrual Discno website found1%2%See full report
76FlexEze Pelvic Heat Patchno website found1%2%See full report
77Flo Collectionflocollection.com1%2%See full report
78Flowerchild Collectiveflowerchildcollective.com.au1%2%See full report
79Flux Undiesfluxies.co.uk1%2%See full report
80Half of Ushalfofusco.com.au1%2%See full report
81Hello Low Cervixno website found1%2%See full report
82Hotteezeno website found1%2%See full report
83Intimate Roseintimaterose.com1%2%See full report
84Juunino website found1%2%See full report
85Kao Laurierno website found1%2%See full report
86Liviamylivia.com1%2%See full report
87Meluna Ringno website found1%2%See full report
88MeLuna Shortyme-luna.com1%2%See full report
89Merula Menstrual Cup Oneno website found1%2%See full report
90Merula One Sizeno website found1%2%See full report
91Mumma Millano website found1%2%See full report
92My Secret Swimno website found1%2%See full report
93My Siestagetmysiesta.com1%2%See full report
94Neioneno website found1%2%See full report
95OrganiWashno website found1%2%See full report
96Pain Away Heat Patchesno website found1%2%See full report
97PainPodthepainpod.com1%2%See full report
98Peachy Bumspeachybums.com.au1%2%See full report
99Period Shop Booster Linersno website found1%2%See full report
100Pippin Girlpippingirl.com.au1%2%See full report
101Pixiipixii.com.au1%2%See full report
102Raelno website found1%2%See full report
103Rudierudie.com.au1%2%See full report
104Scarlet Evescarleteve.com.au1%2%See full report
105ShineSistermyshinesister.com1%2%See full report
106Tap 2.0 TENS Deviceno website found1%2%See full report
107Tap Healthtaphealth.nz1%2%See full report
108The Happy Uterusthehappyuterus.com.au1%2%See full report
109The Hello Cuphelloperiod.com1%2%See full report
110The Living Co.thelivingcompany.com.au1%2%See full report
111The Ziggy Cup 2no website found1%2%See full report
112TOTMtotm.com1%2%See full report
113Wemoon Padswemoonpads.com.au1%2%See full report
114Wheatbags Lovewheatbagslove.com.au1%2%See full report
115Wili Heat Bagswiliheatbags.com1%2%See full report
116WOOMwoom.care1%2%See full report
117WUKAwuka.co.uk1%2%See full report
118Wunderthingswunderthings.com.au1%2%See full report

Every company AI named in Australia, ranked by how consistently it is named.

4 most recommended. 114 named. The rest not cited.

Not cited by AI? Start here.

See every answer that names a rival instead of you, and the fix for each.

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Where AI gets its answers

Before an engine names a company, it reads the web. These are the sites each engine cited most in its 60 answers for Australia, by the share of answers citing them.

ChatGPT

96 domains · 785 links overall

SourceShareLinks
modibodi.com37%
choice.com.au35%
reddit.com10%
productreview.com.au8%
loveluna.com8%
chemistwarehouse.com.au8%
bonds.com.au7%
ecoperiod.com.au7%
periodshop.com.au7%
tsuno.com.au7%
Gemini

93 domains · 525 links overall

SourceShareLinks
modibodi.com13%
marieclaire.com.au10%
ubykotex.com.au7%
choice.com.au7%
knicked.com.au7%
auntflo.au7%
myinoya.com7%
new-leaf.com.au5%
scarletperiod.com5%
mymimi.com.au5%
Google AI Mode

61 domains · 473 links overall

SourceShareLinks
harpersbazaar.com.au12%
choice.com.au8%
modibodi.com7%
new-leaf.com.au5%
facebook.com5%
reddit.com5%
thetomco.com5%
chemistwarehouse.com.au5%
tsuno.com.au5%
boody.com.au3%

One thing stands out. ChatGPT cites company sites directly: modibodi.com tops its list, so a company’s own pages decide whether it is named.

What to do with your row

Most recommendedTop 3 on an engine

Open your full report, then take the “Top 3 in AI answers” badge. It names the engine, it links back here, and it is free. Then keep the spot: Findrix tracks all three engines for your company and tells you when a rival moves in.

MentionedNamed, not recommended

Findrix shows you, answer by answer, who took the recommendation instead of you and which sites got them there. Your site becomes a numbered list of edits, and the next scan confirms each one.

Not namedMissing from all 180 answers

Findrix runs your buyers’ questions for your company and shows what AI says instead of you, with every wrong fact and the correction written for you.

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What “Top 3 in AI answers” means

Top 3 in AI answers · Findrix AI Rankings · Gemini · Period care and period underwear brands in Australia · October 2026Top 3 in AI answersFindrixPeriod care and period underwear brands in AustraliaFindrix AI Rankings · Gemini · Oct 2026

A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Australia that is Modibodi, Love Luna and TOM Organic on ChatGPT. Modibodi, TOM Organic and U by Kotex on Gemini. Modibodi, Love Luna and TOM Organic on Google AI Mode. 9 badges, 4 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.

The 60 questions we asked

Every company was measured against the same 60 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: four kinds.

Use case (the job is named)

14 questions
  • Which period undies brands do Australian parents pick for a daughter in Year 6 who's about to get her first period?
  • Can you name brands that make leakproof period swimmers for lap swimming at an Australian pool?
  • Packing my hospital bag for a birth in Australia, which brands make soft postpartum pads and underwear for after a vaginal delivery?

+ 11 more questions in this group.

Alternatives (excluding the well-known)

the question asks for options outside the market leaders2 questions
  • Menstrual cups never worked for me, so which disc brands in Australia are the most comfortable alternative?
  • In Australia, which period underwear brands state clearly how many tampons' worth each pair holds instead of vague claims?

Criterion (price, reviews, support, integration)

a plain category question with one qualifier4 questions
  • For everyday use across Australia, what are the best value period care and period underwear brands that don't feel cheap?
  • Which period care and period underwear brands get the best customer reviews from Australian users for comfort and leak protection?
  • Which period care brands in Australia offer trial packs with a few sizes and absorbencies, so I can work out what suits me?

+ 1 more question in this group.

Other phrasing

40 questions
  • Looking for period underwear that survives a whole night for a side sleeper on the heaviest day, which brands in Australia do it best?
  • My periods have started flooding without warning in my late forties, so which period underwear brands do Australian women my age rely on?
  • I'm 15 and want period undies that don't look like nappies, so which brands in Australia make cute, normal-looking ones?

+ 37 more questions in this group.

How we measure

Each of the 60 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 180 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.

Left out: companies outside Australia, and names that aren’t period care and period underwear brands. A name AI gave without a website we could find is listed without a profile.

One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.

Full methodology →

Questions about this ranking

Why isn’t my company listed?

Either no engine named it in the 180 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready and you can add the website from there. If it was never named, Findrix shows what AI says when buyers ask about period care and period underwear brands, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.

What is in the full report?

Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It opens after a quick login, free, for anyone. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.

Why would I subscribe if I am already listed?

This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.

Can I correct or remove my company’s listing?

Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. Sign in with an email on the company’s domain to open its full report. For anything else, write to us there too and we will look at it against your website.

More AI rankings

Measured in October 2026: 60 questions x 3 engines x 1 run. Request a correction.