Knowledge base

Brand as the subject of the claim

High impactContent & copy

Rewriting each claim so your brand is the one doing the action, so the sentence loses its meaning if your name is taken out.

Why AI engines read this

AI then cannot repeat the fact without repeating your brand, so the credit for the claim sticks to you.

How to tell it applies to you

A claim keeps its full meaning if the brand name is deleted (ghost-citable). The brand isn't the grammatical subject.

Apply it on your platform

The exact place to make this change depends on your platform. Open the guide for the step-by-step on WordPress, Shopify, Wix, and more.

Open the platform guide

Step-by-step for your CMS, with how to confirm it worked.

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