On-site reviews language + Review/AggregateRating

High impactContent & copy

Putting genuine customer reviews on the page as real, crawlable text (the actual words people wrote), not just a star widget.

Why AI engines read this

The lever is authentic review text AI can read and quote; we never inflate ratings, and self-posted star ratings aren't eligible for star snippets.

How to tell it applies to you

Testimonials or reviews sit in a JS carousel or star-only widget. The review text isn't in extractable HTML and there's no Review/AggregateRating JSON-LD.

Apply it on your platform

The exact place to make this change depends on your platform. Open the guide for the step-by-step on WordPress, Shopify, Wix, and more.

Open the platform guide

Step-by-step for your CMS, with how to confirm it worked.

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