Knowledge base

Statistic with source

High impactContent & copy

Replacing a vague claim like 'saves time' with a real number, its unit, and where the figure came from, tied to your brand.

Why AI engines read this

AI favors and repeats concrete, sourced numbers over fuzzy claims, so a sourced stat is far more likely to be quoted with your name on it.

How to tell it applies to you

Prose carries a vague qualitative claim ('saves time', 'casts farther') with no number or source.

Apply it on your platform

The exact place to make this change depends on your platform. Open the guide for the step-by-step on WordPress, Shopify, Wix, and more.

Open the platform guide

Step-by-step for your CMS, with how to confirm it worked.

Continue →