AI search radar
How does Perplexity answer
Finance & Insurance questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Finance & Insurance markets.
- Finance & Insurance markets
- 2
- Top-20 brands
- 40
- Questions
- 699
- Citations
- 20,980
01 · Engine profile
Where do the engines get
their Finance & Insurance answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
1,814
domains cited in Finance & Insurance answers
ChatGPT 3,291 · Gemini 1,217 · Google AI Mode 1,413
Source: Findrix research. 2 AU Finance & Insurance markets · 699 questions · 3 runs per question per engine · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Finance & Insurance market?
The brand Perplexity names first in each of the 2 Finance & Insurance markets, next to what
ChatGPT, Gemini and Google AI Mode name first.
| Finance & Insurance market | Perplexity | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|
| Mortgages & Home LoansDifferent #1 | Commonwealth Bank5.5% | Commonwealth Bank28.5% | Pepper Money15.7% | Commonwealth Bank20.1% |
| Wealth Management & Financial AdviceDifferent #1 | Mercer Australia5.1% | CommBank6.2% | Findex5.8% | Findex5.9% |
03 · Market landscape
Where is Perplexity most concentrated on a few brands?
Top-3 brands hold 21% of mentions in Mortgages & Home Loans,
but only 19% in Wealth Management & Financial Advice — the most open Finance & Insurance market on Perplexity.
| Finance & Insurance market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Mortgages & Home Loans | Commonwealth Bank | 5.5% | 30 | Medium concentrated |
| Wealth Management & Financial Advice | Mercer Australia | 5.1% | 42 | Medium concentrated |
04 · Brands
Which brands does Perplexity recommend across Finance & Insurance?
See which brands make Perplexity’s top 20 across Finance & Insurance markets, and where each brand is most visible.
- 0brands in Perplexity’s top 20
in both markets - 40brands in Perplexity’s top 20
in only 1 market
| Brand | Markets present Finance & Insurance markets where the brand is in Perplexity’s top 20 | Mortgages & Home Loans | Wealth Management & Financial Advice |
|---|---|---|---|
| Commonwealth Bank | 1 / 2 | 5.5% | Not in top 20 |
| Mercer Australia | 1 / 2 | Not in top 20 | 5.1% |
| NAB | 1 / 2 | 5.0% | Not in top 20 |
| Pepper Money | 1 / 2 | 4.6% | Not in top 20 |
| ANZ | 1 / 2 | 4.0% | Not in top 20 |
| Liberty Financial | 1 / 2 | 4.0% | Not in top 20 |
| Westpac | 1 / 2 | 3.7% | Not in top 20 |
| Unloan | 1 / 2 | 3.5% | Not in top 20 |
| Athena Home Loans | 1 / 2 | 2.7% | Not in top 20 |
| National Housing Finance and Investment Corporation | 1 / 2 | 2.7% | Not in top 20 |
05 · Sources
Where does Perplexity get its Finance & Insurance recommendations from?
These are the websites most often cited in Perplexity’s Finance & Insurance recommendations, and how many markets they appear in.
| # | Source | Citations Times Perplexity cited the site in Finance & Insurance answers | Finance & Insurance markets Markets where the site is cited |
|---|---|---|---|
| 1 | wsj.com | 501 | |
| 2 | canstar.com.au | 442 | |
| 3 | nerdwallet.com | 405 | |
| 4 | cnbc.com | 297 | |
| 5 | jpmorgan.com | 297 | |
| 6 | investopedia.com | 207 | |
| 7 | finder.com.au | 204 | |
| 8 | anz.com.au | 198 | |
| 9 | home.saxo | 186 | |
| 10 | linkedin.com | 179 |
06 · Question intent
What do people ask Perplexity about Finance & Insurance?
See what kinds of Finance & Insurance questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 46% |
| Problem-aware | 31% |
| Informational | 11% |
| Branded comparison | 7% |
| Branded sentiment | 5% |
Example prompts
- “How does Low-Doc / Non-Conforming Loans compare against prime bank lending when it comes to Approval despite credit history as of latest information?”Solution-aware
- “What are the standard tax and regulatory implications when setting up a Internal refinance/repricing with existing lender as of latest information?”Informational
- “Which mortgage brokers can fast-track pre-approval for a Interest-only investment loan to fulfill my Competitive rates despite alt-doc status before auction as of latest information?”Solution-aware
- “What are the pros and cons of a Family Home Guarantee (single parents) compared to a traditional standard variable mortgage regarding Interest rate as of latest information?”Solution-aware
- “Should an investor choose a Standard Variable Rate (SVR) Home Loans or a basic fixed-rate facility to optimize for Fees (application, ongoing, discharge) as of latest information?”Solution-aware
- “Which specialist non-bank lenders offer a Bank Statement-Verified Mortgages tailored for Clear path to refinance to prime rates later as of latest information?”Solution-aware
Frequently asked questions
What does this Perplexity Finance & Insurance report measure?
Which brands Perplexity names when buyers in Australia ask Finance & Insurance questions, and which websites it cites in those answers. It covers 2 Finance & Insurance markets and 699 buyer questions, each asked 3 times, and sets Perplexity next to ChatGPT, Gemini and Google AI Mode on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where Perplexity names the brand. Each question is asked 3 times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Finance & Insurance markets are included?
2 AU markets measured on Perplexity: Mortgages & Home Loans and Wealth Management & Financial Advice. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Perplexity — just below its top 20.
What counts as a citation?
A link to a website that Perplexity shows as a source in its answer. We count every cited URL and group them by domain.
Why can Perplexity mention a brand without citing its website?
Naming a brand and citing a source are separate. Perplexity often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Perplexity these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked 3 times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.