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How does Google AI Mode answer
Pets questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Pets markets.
- Pets market
- 1
- Top-20 brands
- 20
- Questions
- 800
- Citations
- 2,772
01 · Engine profile
Where do the engines get
their Pets answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
274
domains cited — the narrowest pool of the 3 engines
ChatGPT 1,502 · Gemini 395
Source: Findrix research. 1 AU Pets market · 800 questions · 1 run per question · measured Oct 2026.
02 · Engine consensus
Do the engines agree on who
leads each Pets market?
The brand Google AI Mode names first in the Pets market, next to what
ChatGPT and Gemini name first.
| Pets market | Google AI Mode | ChatGPT | Gemini |
|---|---|---|---|
| Pet Food & Nutrition | Royal Canin33.5% | Royal Canin34.3% | Royal Canin38.1% |
03 · Market landscape
Where is Google AI Mode most concentrated on a few brands?
Top-3 brands hold 17% of Google AI Mode’s brand mentions in Pet Food & Nutrition.
| Pets market | Most named brand | Mention rate Share of the engine’s answers in the market that name the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Pet Food & Nutrition | Royal Canin | 33.5% | 202 | Medium concentrated |
04 · Brands
Which brands does Google AI Mode recommend across Pets?
See which brands make Google AI Mode’s top 20 across Pets markets, and where each brand is most visible.
- 20brands in Google AI Mode’s top 20
in this market
| Brand | Markets present Pets markets where the brand is in Google AI Mode’s top 20 | Pet Food & Nutrition |
|---|---|---|
| Royal Canin | 1 / 1 | 33.5% |
| Purina | 1 / 1 | 25.1% |
| Purina Pro Plan | 1 / 1 | 18.9% |
| Prime100 | 1 / 1 | 18.3% |
| Black Hawk | 1 / 1 | 17.6% |
| HILL'S Science Diet | 1 / 1 | 13.0% |
| Vetalogica | 1 / 1 | 11.9% |
| Frontier Pets | 1 / 1 | 11.3% |
| HILL'S Prescription Diet | 1 / 1 | 11.3% |
| Royal Canin Veterinary | 1 / 1 | 10.1% |
05 · Sources
Where does Google AI Mode get its Pets recommendations from?
These are the websites most often cited in Google AI Mode’s Pets recommendations, and how many markets they appear in.
| # | Source | Citations Times Google AI Mode cited the site in Pets answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Pets markets Markets where the site is cited |
|---|---|---|---|
| 1 | google.com | 1,583 | |
| 2 | petcircle.com.au | 98 | |
| 3 | petbarn.com.au | 73 | |
| 4 | petfoodreviews.com.au | 68 | |
| 5 | vetslovepets.com.au | 64 | |
| 6 | reddit.com | 49 | |
| 7 | petstock.com.au | 36 | |
| 8 | royalcanin.com | 31 | |
| 9 | facebook.com | 29 | |
| 10 | budgetpetproducts.com.au | 23 |
06 · The questions we asked
What do people ask Google AI Mode about Pets?
See what kinds of Pets questions make up the dataset.
| By buying intent / By question type | Question type | Share of questions |
|---|---|---|
| By question type · 800 questions | General questions | 14% |
| By question type · 800 questions | Use case | 36% |
| By question type · 800 questions | Audience | 20% |
| By question type · 800 questions | Selection criteria | 18% |
| By question type · 800 questions | Problem to solve | 11% |
By question type · 800 questions
Example prompts
- “what are the best pet food brands in Australia?”General questions
- “Which pet food brands offer the cheapest bulk dog food bags in Australia?”Problem to solve
- “which brands make the best canned dog foods for dogs with sensitive stomachs in Australia?”Use case
- “which adult dry cat foods work best for indoor cats in Australia?”Use case
- “which pet food brands should I choose if lowest price per kilo matters most in Australia?”Selection criteria
- “which pet food brands lead on locally sourced Australian meat in Australia in 2026?”Selection criteria
- “which pet food brands do handlers of high-drive working and agility dogs usually go with in Australia?”Audience
- “which pet food brands are best for budget-conscious owners buying supermarket pet food in Australia?”Audience
- “what are the top-rated pet food brands in Australia?”General questions
- “My dog is constantly scratching and has a red belly. After veterinary assessment, which pet food brands offer suitable hypoallergenic diets in Australia?”Problem to solve
Frequently asked questions
What does this Google AI Mode Pets report measure?
Which brands Google AI Mode names when buyers in Australia ask Pets questions, and which websites it cites in those answers. It covers 1 Pets market and 800 buyer questions, each asked once, and sets Google AI Mode next to ChatGPT and Gemini on the same questions.
“Mention rate” — what does it mean?
The share of Google AI Mode’s answers to a market’s buyer questions that name the brand. Each question is asked once, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Pets markets are included?
One AU market measured on Google AI Mode: Pet Food & Nutrition. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Google AI Mode — just below its top 20.
What counts as a citation?
A link to a website that Google AI Mode shows as a source in its answer. We count every cited URL and group them by domain.
Why can Google AI Mode mention a brand without citing its website?
Naming a brand and citing a source are separate. Google AI Mode often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Google AI Mode these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked once and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.