How does Perplexity answer
Consumer Electronics questions in the United States?

Which brands Perplexity names when buyers in the United States ask Consumer Electronics questions, and which websites it cites in those answers. It covers 1 Consumer Electronics market and 362 buyer questions, each asked 3 times, and sets Perplexity next to ChatGPT, Gemini and Google AI Mode on the same questions.

The share of buyer questions where Perplexity names the brand. Each question is asked 3 times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.

How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.

One US market measured on Perplexity: Laptops & Desktop Computers. Each market has its own question set, its own brands and its own ranking.

Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Perplexity — just below its top 20.

A link to a website that Perplexity shows as a source in its answer. We count every cited URL and group them by domain.

Naming a brand and citing a source are separate. Perplexity often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.

Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked 3 times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.