Which dental & oral care brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 61
- Questions
- 400
- Answers
- 4,800
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–18 | Invisalign | 3.8% | 4.3% | 2.3–6.1 | ChatGPT4Gemini1Google AI Mode2Perplexity1 |
| 21–20 | Philips Sonicare | 3.3% | 1.7% | 1.9–5.5 | ChatGPT1Gemini2Google AI Mode4Perplexity2 |
| 31–20 | Align Technology | 3.2% | 5.2% | 1.8–5.4 | ChatGPT18Gemini14Google AI Mode12Perplexity3 |
| 41–20 | Oral-B | 2.9% | 1.5% | 1.7–5.1 | ChatGPT2Gemini4Google AI Mode3Perplexity4 |
| 51–20 | ACT | 2.6% | 5.9% | 1.4–4.6 | ChatGPT12Gemini7Google AI Mode5Perplexity5 |
| 61–20 | Philips Zoom | 2.5% | 4.4% | 1.4–4.5 | ChatGPT9Gemini3Google AI Mode1Perplexity6 |
| 71–20 | Colgate | 2.2% | 1.6% | 1.1–4.1 | ChatGPT3Gemini5Google AI Mode9Perplexity7 |
| 81–20 | Delta Dental | 1.9% | 1.3% | 1.0–3.8 | ChatGPT5Gemini9Google AI Mode6Perplexity8 |
| 91–20 | 3M Oral Care | 1.9% | 2.7% | 1.0–3.8 | Gemini10Google AI Mode8Perplexity9 |
| 101–20 | Sensodyne | 1.6% | 1.5% | 0.7–3.3 | ChatGPT8Gemini8Google AI Mode7Perplexity10 |
| 111–20 | Crest | 1.3% | 0.7% | 0.5–2.9 | ChatGPT6Gemini6Google AI Mode10Perplexity11 |
| 121–20 | Waterpik | 1.2% | 0.9% | 0.5–2.9 | ChatGPT15Gemini13Google AI Mode15Perplexity12 |
| 131–20 | Cigna Dental | 1.2% | 0.8% | 0.5–2.8 | ChatGPT7Google AI Mode13Perplexity13 |
| 141–20 | MetLife Dental | 1.0% | 0.7% | 0.4–2.5 | ChatGPT10Gemini16Google AI Mode19Perplexity14 |
| 151–20 | SmileDirectClub | 0.8% | 1.0% | 0.3–2.3 | ChatGPT20Perplexity15 |
| 161–20 | Aetna Dental | 0.8% | 0.4% | 0.3–2.3 | ChatGPT11Perplexity16 |
| 171–20 | Oral-B Glide | 0.8% | 0.8% | 0.3–2.3 | Gemini19Perplexity17 |
| 181–20 | The TeleDentists | 0.8% | 0.9% | 0.3–2.3 | ChatGPT16Gemini12Google AI Mode14Perplexity18 |
| 192–20 | Crest 3D White | 0.7% | 0.2% | 0.2–2.1 | Perplexity19 |
| 202–20 | Burst | 0.6% | 0.3% | 0.2–1.9 | Gemini17Google AI Mode16Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 13 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Invisalign | 4 | 1 | 2 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Philips Sonicare | 1 | 2 | 4 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Oral-B | 2 | 4 | 3 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Philips Zoom | 9 | 3 | 1 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Colgate | 3 | 5 | 9 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| Delta Dental | 5 | 9 | 6 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Sensodyne | 8 | 8 | 7 | 10 | ChatGPTGeminiGoogle AI ModePerplexity |
| ACT | – | 7 | 5 | 5 | GeminiGoogle AI ModePerplexity |
| Crest | 6 | 6 | 10 | – | ChatGPTGeminiGoogle AI Mode |
| 3M Oral Care | – | 10 | 8 | 9 | GeminiGoogle AI ModePerplexity |
| Align Technology | – | – | – | 3 | Perplexity |
| Cigna Dental | 7 | – | – | – | ChatGPT |
| MetLife Dental | 10 | – | – | – | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, dental & oral care, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| ada.org | 30.5% | 0.8% | 2.3% | 2.1% |
| nih.gov | 15.9% | 0.5% | 4.1% | 10.6% |
| google.com | 0.1% | 0.4% | 14.8% | 0.1% |
| youtube.com | <0.1% | 0.3% | 11.7% | – |
| clevelandclinic.org | 2.0% | 0.9% | 1.3% | 6.2% |
| mouthhealthy.org | 4.4% | 0.1% | 0.6% | 0.9% |
| aapd.org | 3.0% | 0.1% | 0.1% | 0.6% |
| aaoinfo.org | 2.9% | 0.1% | 0.3% | 0.1% |
| mayoclinic.org | 2.0% | 0.3% | 0.6% | 2.4% |
| aae.org | 1.9% | – | 1× | – |
| nhs.uk | 1.8% | – | – | 1.4% |
| realdentalcosts.com | – | 1.8% | 0.2% | 0.6% |
05 · The questions we asked
400 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
80% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 160 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“How effective is a Fluoride treatments (professional) for improving overall gum health as of latest information?”
“Where can I buy affordable Nighttime-only/minor correction aligners online with fast shipping in 2027 as of latest information?”
Examples · Problem-aware
“Why do my gums bleed when using Toothpaste as of latest information?”
“My jaw aches every morning from grinding, what toothpaste could help protect my teeth as of latest information?”
Examples · Informational
“What is the recommended age for a child to start with Dental Insurance & Membership Plans as of latest information?”
“How do Traditional metal braces actually work to fix crooked teeth as of latest information?”
Examples · Branded comparison
“Arm & Hammer vs Sensodyne for Comparison between specialized desensitizing formulas for sensitive teeth and baking soda-based deep stain removal. as of latest information?”
“Align Technology vs Ormco for Comparison between clear aligner therapy systems and fixed traditional or self-ligating bracket orthodontics. as of latest information?”
Examples · Branded sentiment
“Is Hello a good choice in kids' & pediatric oral care as of latest information?”
“Is Philips Zoom a good choice in teeth whitening products as of latest information?”
Source: Findrix research. 400 buyer questions by intent, dental & oral care, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 17 dental & oral care segments.
| Segment |
|---|
| Oral Care Consumables |
| Toothbrushes |
| Toothpaste |
| Specialty/Therapeutic Oral Care |
| Cosmetic Dentistry |
| Mouthwash/Rinse |
| Dental Visits & Professional Services |
| Clear Aligners |
| Electric Oral Care Devices |
| Kids' & Pediatric Oral Care |
| Teeth Whitening Products |
| Restorative & Repair Dentistry |
| Braces & Orthodontic Appliances |
| Dental Insurance & Membership Plans |
| Floss & Interdental Cleaners |
| Mouthguards & Night Guards |
| Teledentistry & Remote Monitoring Services |
17 segments
Examples · Oral Care Consumables
“Colgate vs Crest for Comparison of mainstream cavity protection, enamel repair, breath freshening, and everyday whitening efficacy. as of latest information?”
Examples · Toothbrushes
“Is Philips Sonicare a good choice in toothbrushes as of latest information?”
Examples · Toothpaste
“Arm & Hammer vs Sensodyne for Comparison between specialized desensitizing formulas for sensitive teeth and baking soda-based deep stain removal. as of latest information?”
Examples · Specialty/Therapeutic Oral Care
“How effective is a Fluoride treatments (professional) for improving overall gum health as of latest information?”
Examples · Cosmetic Dentistry
“Is Ivoclar a good choice in cosmetic dentistry as of latest information?”
Examples · Mouthwash/Rinse
“Crest vs Listerine for Comparison of antiseptic alcohol-based germ-kill power versus alcohol-free multi-benefit freshening and whitening rinses. as of latest information?”
Examples · Dental Visits & Professional Services
“Aspen Dental vs Western Dental for Value-focused chains compared on affordability, financing options, and denture/ortho services as of latest information?”
Examples · Clear Aligners
“Where can I buy affordable Nighttime-only/minor correction aligners online with fast shipping in 2027 as of latest information?”
Examples · Electric Oral Care Devices
“Oral-B vs Philips Sonicare for Comparison between round oscillating-rotating brush heads and high-frequency sonic vibration technology for plaque removal. as of latest information?”
Examples · Kids' & Pediatric Oral Care
“Is Hello a good choice in kids' & pediatric oral care as of latest information?”
Examples · Teeth Whitening Products
“Is Philips Zoom a good choice in teeth whitening products as of latest information?”
Examples · Restorative & Repair Dentistry
“Nobel Biocare vs Straumann for Comparison between premium dental implant systems evaluating osseointegration rates, immediate loading protocols, and surgical versatility. as of latest information?”
Examples · Braces & Orthodontic Appliances
“Find top-rated local providers offering a consultation for Retainers (post-treatment) that accept my insurance. as of latest information”
Examples · Dental Insurance & Membership Plans
“What is the recommended age for a child to start with Dental Insurance & Membership Plans as of latest information?”
Examples · Floss & Interdental Cleaners
“How do Water flossers/oral irrigators actually work to fix crooked teeth as of latest information?”
Examples · Mouthguards & Night Guards
“Shock Doctor vs SOVA for Comparison between heavy-impact athletic sports mouthguards and ultra-thin, remoldable nocturnal bruxism night guards. as of latest information?”
Examples · Teledentistry & Remote Monitoring Services
“The TeleDentists vs Toothpic for Comparison between 24/7 on-demand live emergency tele-consultations and photo-based asynchronous dental screenings. as of latest information?”
Source: Findrix research. 17 product segments covered by the question set, dental & oral care, United States.
Neighbouring markets · Healthcare
United States · Australia
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Frequently asked questions
What does this Dental & Oral Care AI Search report measure?
Which dental & oral care brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 400 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Dental & Oral Care brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Dental & Oral Care questions are included?
Questions real buyers ask across 17 product segments, from problem-aware to solution-aware, informational and branded ones. 80% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.