Which mental health & addiction services brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 46
- Questions
- 370
- Answers
- 4,440
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | 988 Suicide & Crisis Lifeline | 17.8% | 20.4% | 14.3–22.1 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 22–7 | Spring Health | 7.4% | 7.5% | 5.1–10.5 | ChatGPT3Gemini2Google AI Mode4Perplexity4 |
| 32–20 | Lyra Health | 4.4% | 3.5% | 2.7–7.0 | ChatGPT2Gemini3Google AI Mode6Perplexity2 |
| 42–20 | Talkspace | 4.0% | 3.0% | 2.4–6.5 | Gemini4Google AI Mode5Perplexity5 |
| 52–20 | Charlie Health | 3.7% | 5.5% | 2.2–6.1 | Gemini5Google AI Mode18Perplexity13 |
| 62–20 | SMART Recovery | 3.2% | 4.3% | 1.8–5.5 | ChatGPT9Gemini6Google AI Mode9Perplexity8 |
| 72–20 | Modern Health | 3.0% | 1.8% | 1.7–5.2 | ChatGPT5Gemini7Google AI Mode16Perplexity6 |
| 83–20 | BetterHelp | 2.8% | 2.3% | 1.5–5.0 | Gemini8Google AI Mode10 |
| 93–20 | NAMI | 2.7% | 4.0% | 1.5–4.9 | ChatGPT11Gemini9Google AI Mode2Perplexity14 |
| 103–20 | American Addiction Centers | 2.5% | 3.9% | 1.3–4.7 | ChatGPT16Gemini10Google AI Mode3 |
| 113–20 | Optum EAP | 2.3% | 2.6% | 1.2–4.3 | ChatGPT4Gemini11Google AI Mode8 |
| 123–20 | LifeStance Health | 1.9% | 3.0% | 0.9–3.9 | ChatGPT6Gemini12Google AI Mode7Perplexity9 |
| 133–20 | Grow Therapy | 1.9% | 2.4% | 0.9–3.9 | Gemini13Google AI Mode12Perplexity18 |
| 143–20 | ComPsych | 1.7% | 1.2% | 0.8–3.6 | ChatGPT7Gemini14Google AI Mode14Perplexity3 |
| 153–20 | McLean Hospital | 1.6% | 2.1% | 0.7–3.5 | ChatGPT17Gemini15Google AI Mode11 |
| 163–20 | Headspace | 1.5% | 1.0% | 0.7–3.4 | ChatGPT8Gemini16Google AI Mode15Perplexity10 |
| 173–20 | Acadia Healthcare | 1.4% | 1.3% | 0.6–3.2 | ChatGPT12Gemini17Google AI Mode19Perplexity7 |
| 183–20 | Thriveworks | 1.4% | 1.1% | 0.6–3.1 | ChatGPT18Gemini18Perplexity12 |
| 193–20 | Hazelden Betty Ford Foundation | 1.2% | 1.3% | 0.5–2.9 | Gemini19Google AI Mode13 |
| 203–20 | Headway | 1.2% | 1.4% | 0.5–2.9 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 4 of 16 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| 988 Suicide & Crisis Lifeline | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Lyra Health | 2 | 3 | 6 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Spring Health | 3 | 2 | 4 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| SMART Recovery | 9 | 6 | 9 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Talkspace | – | 4 | 5 | 5 | GeminiGoogle AI ModePerplexity |
| Modern Health | 5 | 7 | – | 6 | ChatGPTGeminiPerplexity |
| LifeStance Health | 6 | – | 7 | 9 | ChatGPTGoogle AI ModePerplexity |
| ComPsych | 7 | – | – | 3 | ChatGPTPerplexity |
| NAMI | – | 9 | 2 | – | GeminiGoogle AI Mode |
| Optum EAP | 4 | – | 8 | – | ChatGPTGoogle AI Mode |
| American Addiction Centers | – | 10 | 3 | – | GeminiGoogle AI Mode |
| Headspace | 8 | – | – | 10 | ChatGPTPerplexity |
| BetterHelp | – | 8 | 10 | – | GeminiGoogle AI Mode |
| Charlie Health | – | 5 | – | – | Gemini |
| Acadia Healthcare | – | – | – | 7 | Perplexity |
| Alcoholics Anonymous | 10 | – | – | – | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, mental health & addiction services, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| nih.gov | 9.8% | 1.1% | 5.6% | 8.2% |
| samhsa.gov | 9.0% | 0.6% | 3.0% | 1.0% |
| youtube.com | 0.2% | 0.1% | 4.7% | – |
| va.gov | 4.0% | 1.1% | 1.8% | 1.9% |
| 988lifeline.org | 3.2% | 0.4% | 1.3% | 0.1% |
| apa.org | 3.1% | 0.1% | 0.7% | 1.0% |
| cdc.gov | 2.9% | 0.3% | 0.3% | 0.7% |
| jointcommission.org | 2.7% | 1× | 0.5% | 0.1% |
| who.int | 2.3% | <0.1% | 0.2% | 0.4% |
| google.com | 1× | 0.5% | 2.2% | – |
| adaa.org | 1× | 1.9% | 1.2% | 0.1% |
| carf.org | 1.9% | 0.2% | 0.5% | 0.1% |
05 · The questions we asked
370 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
78% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 130 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Can you suggest accredited options for Child and adolescent mental health services designed to support Provider credibility and child-specific expertise as of latest information?”
“How does Caregiver and Family Support Networks compare to standard weekly outpatient therapy regarding Cost (often free/low-cost) as of latest information?”
Examples · Problem-aware
“My partner is showing worsening emotional distress and needs help with Actionable recommendations for school/work accommodations, what level of care is appropriate as of latest information?”
Examples · Informational
“What is the typical clinical process and evidence base behind Warmlines as of latest information?”
“What is the typical clinical process and evidence base behind Medication-assisted treatment (MAT) as of latest information?”
Examples · Branded comparison
“BetterHelp vs Talkspace for Direct-to-consumer teletherapy subscription models, asynchronous text messaging access versus scheduled live video sessions, and insurance integration versus out-of-pocket pricing. as of latest information?”
“LifeStance Health vs Talkiatry for Virtual-first in-network psychiatric care and ongoing medication management versus hybrid nationwide brick-and-mortar outpatient psychiatric evaluation and clinic access. as of latest information?”
Examples · Branded sentiment
“Is McLean Hospital a good choice in inpatient and residential psychiatric care as of latest information?”
“Is Lyra Health a good choice in coaching and wellness services as of latest information?”
Source: Findrix research. 370 buyer questions by intent, mental health & addiction services, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 11 mental health & addiction services segments.
| Segment |
|---|
| Psychotherapy and Counseling |
| Substance Use and Addiction Treatment |
| Specialty Population-Focused Services |
| Psychiatry and Medication Management |
| Crisis and Emergency Behavioral Health Services |
| Psychological Testing and Assessment Services |
| Coaching and Wellness Services |
| Employee Assistance Programs (EAPs) |
| Inpatient and Residential Psychiatric Care |
| Intermediate/Step-Down Care Programs |
| Peer Support and Community-Based Services |
11 segments
Examples · Psychotherapy and Counseling
“Can you suggest accredited options for Couples and Marriage Counseling designed to support Affordable out-of-pocket cost or insurance coverage as of latest information?”
Examples · Substance Use and Addiction Treatment
“Is Hazelden Betty Ford Foundation a good choice in substance use and addiction treatment as of latest information?”
Examples · Specialty Population-Focused Services
“Can you suggest accredited options for Child and adolescent mental health services designed to support Provider credibility and child-specific expertise as of latest information?”
Examples · Psychiatry and Medication Management
“Can you suggest accredited options for Interventional Psychiatry (e.g., TMS, Ketamine/Spravato, ECT) designed to support Confidentiality and stigma reduction as of latest information?”
Examples · Crisis and Emergency Behavioral Health Services
“Can you suggest accredited options for Crisis stabilization units designed to support Clear next steps and guidance as of latest information?”
Examples · Psychological Testing and Assessment Services
“Can you suggest accredited options for ADHD/learning disability assessments designed to support Fast access given long waitlists as of latest information?”
Examples · Coaching and Wellness Services
“Is Lyra Health a good choice in coaching and wellness services as of latest information?”
Examples · Employee Assistance Programs (EAPs)
“Can you suggest accredited options for Integrated EAP/health plan offerings designed to support Convenient scheduling and teletherapy access as of latest information?”
Examples · Inpatient and Residential Psychiatric Care
“Is McLean Hospital a good choice in inpatient and residential psychiatric care as of latest information?”
Examples · Intermediate/Step-Down Care Programs
“How does Partial Hospitalization Programs (PHP) compare to standard weekly outpatient therapy regarding Insurance coverage/authorization as of latest information?”
Examples · Peer Support and Community-Based Services
“How does Caregiver and Family Support Networks compare to standard weekly outpatient therapy regarding Cost (often free/low-cost) as of latest information?”
Source: Findrix research. 11 product segments covered by the question set, mental health & addiction services, United States.
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Frequently asked questions
What does this Mental Health & Addiction Services AI Search report measure?
Which mental health & addiction services brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 370 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Mental Health & Addiction Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 4 of 16 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Mental Health & Addiction Services questions are included?
Questions real buyers ask across 11 product segments, from problem-aware to solution-aware, informational and branded ones. 78% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.