AI Rankings · Online travel agencies and booking platforms · Australia
Best online travel agencies and booking platforms in Australia, according to AI (October 2026)
We asked ChatGPT, Gemini and Google AI Mode 120 questions a buyer in Australia types when looking for online travel agencies and booking platforms. The engines named 367 companies in Australia. Expedia is named most often, in 37% of answers, followed by Booking.com (31%) and Flight Centre (26%). 62 are named by all three engines.
The full list is below, ranked by how consistently each company is named.
120 buyer questions
360 answers read
3 engines
All 367 companies AI names in Australia
Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 360, one engine’s 120 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.
Before an engine names a company, it reads the web. These are the sites each engine cited most in its 120 answers for Australia, by the share of answers citing them.
ChatGPT
309 domains · 1916 links overall
Source
Share
Links
webjet.com.au
28%
152
expedia.com.au
22%
81
flightcentre.com.au
18%
73
booking.com
12%
25
shopback.com.au
11%
48
wotif.com
10%
38
choice.com.au
9%
39
skyscanner.com.au
8%
33
luxuryescapes.com
8%
24
agoda.com
5%
10
Gemini
217 domains · 970 links overall
Source
Share
Links
webjet.com.au
14%
50
flightcentre.com.au
7%
26
skyscanner.com.au
5%
20
luxuryescapes.com
5%
20
qantas.com
4%
22
flightsfinder.com
3%
14
intrepidtravel.com
3%
14
apps.apple.com
3%
8
vroomvroomvroom.com.au
3%
8
travelonline.com
3%
8
Google AI Mode
214 domains · 926 links overall
Source
Share
Links
webjet.com.au
12%
32
luxuryescapes.com
11%
35
skyscanner.com.au
10%
25
flightcentre.com.au
9%
24
expedia.com.au
8%
24
booking.com
7%
18
reddit.com
7%
20
facebook.com
7%
19
qantas.com
6%
16
apps.apple.com
5%
13
One thing stands out. ChatGPT cites company sites directly: webjet.com.au tops its list, so a company’s own pages decide whether it is named.
What to do with your row
Most recommendedTop 3 on an engine
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MentionedNamed, not recommended
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Not namedMissing from all 360 answers
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What “Top 3 in AI answers” means
A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Australia that is Expedia, Flight Centre and Webjet on ChatGPT. Expedia, Booking.com and Flight Centre on Gemini. Expedia, Booking.com and Flight Centre on Google AI Mode. 9 badges, 4 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.
The 120 questions we asked
Every company was measured against the same 120 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: four kinds.
Use case (the job is named)
6 questions
Which hotel booking sites in Australia are best for grabbing a room tonight when nothing's been planned?
Our flight leaves at midnight and we need somewhere to rest for the afternoon, which booking sites in Australia sell hotel rooms just for the day?
My flight got cancelled and I want my money back, which online travel agencies in Australia are the easiest to deal with for getting a refund?
+ 3 more questions in this group.
Alternatives (excluding the well-known)
the question asks for options outside the market leaders13 questions
Which online travel agencies in Australia let you add travel insurance for an international trip at checkout instead of sorting it separately?
What are some independent online travel agencies across Australia that put together tailor-made family holidays rather than just selling flights and hotels?
Name a few boutique online travel agents in Australia that arrange anniversary weekends
+ 10 more questions in this group.
Criterion (price, reviews, support, integration)
a plain category question with one qualifier17 questions
I've got a week off and don't mind where we go, so which flight booking sites in Australia let me search for the cheapest place to fly?
We've got about $2,000 in total for a week away for four of us, which Australian travel sites are best at finding the cheapest packages?
I'm a uni student with almost no money, which travel booking apps in Australia are best for finding dirt cheap flights and hostels?
+ 14 more questions in this group.
Other phrasing
84 questions
Which flight booking sites in Australia let you compare fares from a bunch of airlines on one screen so I'm not opening ten tabs?
I'm still waiting on my leave to be approved, so which flight booking sites in Australia let me hold a fare for a few days?
We're two families heading away together, nine of us in total, so which holiday booking sites in Australia can handle that many people on one booking?
+ 81 more questions in this group.
How we measure
Each of the 120 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 360 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.
Left out: companies outside Australia, and names that aren’t online travel agencies and booking platforms. A name AI gave without a website we could find is listed without a profile.
One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.
One email when the next run moves this list: who entered, who left, where you stand. No newsletter.
Questions about this ranking
Why isn’t my company listed?
Either no engine named it in the 360 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready and you can add the website from there. If it was never named, Findrix shows what AI says when buyers ask about online travel agencies and booking platforms, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.
What is in the full report?
Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It opens after a quick login, free, for anyone. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.
Why would I subscribe if I am already listed?
This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.
Can I correct or remove my company’s listing?
Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. Sign in with an email on the company’s domain to open its full report. For anything else, write to us there too and we will look at it against your website.
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