Which facial skincare brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 56
- Questions
- 340
- Answers
- 4,080
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–4 | La Roche-Posay | 11.4% | 3.3% | 8.4–15.2 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 21–5 | CeraVe | 10.7% | 2.5% | 7.8–14.4 | ChatGPT2Gemini2Google AI Mode2Perplexity2 |
| 31–14 | SkinCeuticals | 5.8% | 2.0% | 3.8–8.8 | ChatGPT8Gemini3Google AI Mode4Perplexity3 |
| 41–14 | Neutrogena | 5.5% | 1.5% | 3.5–8.4 | ChatGPT7Gemini7Google AI Mode9Perplexity4 |
| 52–14 | Cetaphil | 5.2% | 1.4% | 3.3–8.1 | ChatGPT4Gemini14Google AI Mode11Perplexity5 |
| 63–20 | Mecca Cosmetica | 3.7% | 1.6% | 2.2–6.3 | ChatGPT3Gemini4Google AI Mode3Perplexity6 |
| 73–20 | Avène | 3.0% | 0.8% | 1.7–5.5 | ChatGPT9Google AI Mode12Perplexity7 |
| 83–20 | Olay | 2.3% | 0.5% | 1.1–4.4 | ChatGPT13Gemini12Google AI Mode15Perplexity8 |
| 93–20 | Nivea | 2.3% | 0.6% | 1.1–4.4 | ChatGPT12Gemini9Google AI Mode14Perplexity9 |
| 103–20 | COSRX | 2.2% | 0.7% | 1.1–4.3 | ChatGPT6Gemini6Google AI Mode6Perplexity10 |
| 113–20 | Medik8 | 2.2% | 0.8% | 1.1–4.3 | ChatGPT10Gemini5Google AI Mode7Perplexity11 |
| 123–20 | Clinique | 2.2% | 1.0% | 1.1–4.3 | ChatGPT11Gemini10Google AI Mode10Perplexity12 |
| 133–20 | Dermalogica | 2.0% | 0.6% | 0.9–4.1 | Gemini11Google AI Mode8Perplexity13 |
| 143–20 | Dr. Dennis Gross | 1.9% | 0.8% | 0.9–3.9 | Gemini13Google AI Mode16Perplexity14 |
| 156–20 | Sunday Riley | 1.3% | 0.7% | 0.5–3.1 | Gemini20Perplexity15 |
| 166–20 | Bioderma | 1.3% | 0.3% | 0.5–3.1 | ChatGPT19Perplexity16 |
| 176–20 | Pixi | 1.1% | 0.3% | 0.4–2.8 | Perplexity17 |
| 186–20 | Laneige | 1.1% | 0.5% | 0.4–2.8 | Perplexity18 |
| 196–20 | Estée Lauder | 1.0% | 0.3% | 0.4–2.7 | Google AI Mode20Perplexity19 |
| 206–20 | Foreo | 0.9% | 0.2% | 0.3–2.6 | Gemini15Google AI Mode13Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 14 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| La Roche-Posay | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| CeraVe | 2 | 2 | 2 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Mecca Cosmetica | 3 | 4 | 3 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| SkinCeuticals | 8 | 3 | 4 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Neutrogena | 7 | 7 | 9 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| COSRX | 6 | 6 | 6 | 10 | ChatGPTGeminiGoogle AI ModePerplexity |
| Paula's Choice | 5 | 8 | 5 | – | ChatGPTGeminiGoogle AI Mode |
| Medik8 | 10 | 5 | 7 | – | ChatGPTGeminiGoogle AI Mode |
| Cetaphil | 4 | – | – | 5 | ChatGPTPerplexity |
| Avène | 9 | – | – | 7 | ChatGPTPerplexity |
| Nivea | – | 9 | – | 9 | GeminiPerplexity |
| Clinique | – | 10 | 10 | – | GeminiGoogle AI Mode |
| Dermalogica | – | – | 8 | – | Google AI Mode |
| Olay | – | – | – | 8 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, facial skincare, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 0.2% | 5.1% | 47.8% | – |
| aad.org | 26.4% | 0.1% | 0.1% | 0.4% |
| nih.gov | 9.9% | 0.3% | 0.4% | 1.5% |
| dermnetnz.org | 5.6% | 0.1% | 0.1% | <0.1% |
| youtube.com | 0.1% | 0.3% | 5.6% | – |
| goodhousekeeping.com | 0.4% | 1.0% | 0.1% | 5.3% |
| healthline.com | 0.2% | 1.1% | 0.3% | 4.5% |
| witchylashes.com.au | – | 3.5% | 0.2% | – |
| adorebeauty.com.au | 1.9% | 3.0% | 1.8% | 0.2% |
| amazon.com | – | – | 1× | 2.9% |
| cosmopolitan.com | 0.1% | 0.6% | 0.1% | 2.9% |
| forbes.com | 0.4% | 2.6% | 0.3% | 1.1% |
05 · The questions we asked
340 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
76% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 100 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Where can I buy the best-rated Blended facial oil with Skin type suitability (comedogenicity) online today as of latest information?”
“How does a clinic-grade Facial Masks compare to high-street alternatives in terms of Price per use as of latest information?”
Examples · Problem-aware
“I'm noticing stubborn dark spots and fine lines around my forehead, what kind of Sheet Masks & Hydrogels should I look into as of latest information?”
“I'm noticing stubborn dark spots and fine lines around my forehead, what kind of Niacinamide serum should I look into as of latest information?”
Examples · Informational
“How does a Gel moisturizer (oily/combo skin) actually benefit the skin barrier, and how often should I use it as of latest information?”
“How does a Foaming cleanser actually benefit the skin barrier, and how often should I use it as of latest information?”
Examples · Branded comparison
“Clinique vs Estée Lauder for department-store eye treatment reputation and anti-aging results as of latest information?”
“COSRX vs St. Ives for physical scrub vs chemical exfoliant gentleness as of latest information?”
Examples · Branded sentiment
“Is Neutrogena a good choice in cleansers as of latest information?”
“Is La Roche-Posay a good choice in sun protection as of latest information?”
Source: Findrix research. 340 buyer questions by intent, facial skincare, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 13 facial skincare segments.
| Segment |
|---|
| Cleansers |
| Serums & Treatments |
| Moisturizers |
| Sun Protection |
| Eye Care |
| Facial Masks |
| Toners & Essences |
| Exfoliants |
| Facial Oils |
| Men's Facial Skincare |
| Skincare Devices & Tools |
| Dermocosmetic/Medical-Grade Skincare |
| Natural/Organic & Clean Beauty |
13 segments
Examples · Cleansers
“Should I choose a Double cleanse (oil + water-based) or stick with a traditional face cream for deep hydration as of latest information?”
Examples · Serums & Treatments
“Is Alpha-H a good choice in serums & treatments as of latest information?”
Examples · Moisturizers
“How does a Gel moisturizer (oily/combo skin) actually benefit the skin barrier, and how often should I use it as of latest information?”
Examples · Sun Protection
“Is La Roche-Posay a good choice in sun protection as of latest information?”
Examples · Eye Care
“Clinique vs Estée Lauder for department-store eye treatment reputation and anti-aging results as of latest information?”
Examples · Facial Masks
“How does a clinic-grade Facial Masks compare to high-street alternatives in terms of Price per use as of latest information?”
Examples · Toners & Essences
“Is Pixi a good choice in toners & essences as of latest information?”
Examples · Exfoliants
“What should I look for in a Exfoliating pads/discs if I want maximum antioxidant protection as of latest information?”
Examples · Facial Oils
“Where can I buy the best-rated Blended facial oil with Skin type suitability (comedogenicity) online today as of latest information?”
Examples · Men's Facial Skincare
“Find me in-stock retailers and current sales for a certified organic Men's sunscreen. as of latest information”
Examples · Skincare Devices & Tools
“Is Omnilux a good choice in skincare devices & tools as of latest information?”
Examples · Dermocosmetic/Medical-Grade Skincare
“CeraVe vs Cetaphil for Entry-level dermatological and accessible cosmeceutical barrier maintenance and exfoliating treatments. as of latest information?”
Examples · Natural/Organic & Clean Beauty
“Sukin vs Trilogy for Comparison of everyday accessible clean skincare versus certified organic plant-oil focused anti-aging routines. as of latest information?”
Source: Findrix research. 13 product segments covered by the question set, facial skincare, Australia.
Neighbouring markets · Beauty & Personal Care
United States · Australia
Sun Care & Tanning
Perplexity leader Bondi Sands · 11.0% · 22 brands measured
Open this market
Frequently asked questions
What does this Facial Skincare AI Search report measure?
Which facial skincare brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 340 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Facial Skincare brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Facial Skincare questions are included?
Questions real buyers ask across 13 product segments, from problem-aware to solution-aware, informational and branded ones. 76% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.