AI search radar
How does Google AI Mode answer
Fashion & Apparel questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Fashion & Apparel markets.
- Fashion & Apparel markets
- 4
- Top-20 brands
- 75
- Questions
- 1,486
- Citations
- 12,977
01 · Engine profile
Where do the engines get
their Fashion & Apparel answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
1,903
domains cited — the narrowest pool of the 4 engines
ChatGPT 6,224 · Gemini 2,589 · Perplexity 3,638
Source: Findrix research. 4 AU Fashion & Apparel markets · 1,486 questions · 3 runs per question per engine · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Fashion & Apparel market?
The brand Google AI Mode names first in each of the 4 Fashion & Apparel markets, next to what
ChatGPT, Gemini and Perplexity name first.
| Fashion & Apparel market | Google AI Mode | ChatGPT | Gemini | Perplexity |
|---|---|---|---|---|
| Activewear & Athletic ApparelDifferent #1 | Lululemon13.7% | Nike19.1% | Lululemon14.1% | Nike8.0% |
| JewelleryDifferent #1 | Mejuri8.7% | Tiffany & Co.9.6% | Michael Hill7.7% | Mejuri5.7% |
| Swimwear & Resortwear | Speedo15.9% | Speedo24.4% | Speedo18.0% | Speedo7.3% |
| Women's Everyday Fashion | Cotton On Body35.2% | Cotton On Body37.4% | Cotton On Body36.3% | Cotton On Body28.4% |
03 · Market landscape
Where is Google AI Mode most concentrated on a few brands?
Top-3 brands hold 50% of mentions in Women's Everyday Fashion and 48% in Activewear & Athletic Apparel,
but only 39% in Swimwear & Resortwear — the most open Fashion & Apparel market on Google AI Mode.
| Fashion & Apparel market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Women's Everyday Fashion | Cotton On Body | 35.2% | 44 | Highly concentrated |
| Activewear & Athletic Apparel | Lululemon | 13.7% | 29 | Highly concentrated |
| Jewellery | Mejuri | 8.7% | 30 | Highly concentrated |
| Swimwear & Resortwear | Speedo | 15.9% | 38 | Medium concentrated |
04 · Brands
Which brands does Google AI Mode recommend across Fashion & Apparel?
See which brands make Google AI Mode’s top 20 across Fashion & Apparel markets, and where each brand is most visible.
- 1brand in Google AI Mode’s top 20
in 3 or 4 markets - 3brands in Google AI Mode’s top 20
in 2 markets - 71brands in Google AI Mode’s top 20
in only 1 market
| Brand | Markets present Fashion & Apparel markets where the brand is in Google AI Mode’s top 20 | Activewear & Athletic Apparel | Jewellery | Swimwear & Resortwear | Women's Everyday Fashion |
|---|---|---|---|---|---|
| Bonds | 3 / 4 | 1.2% | Not in top 20 | 13.6% | 2.2% |
| Cotton On Body | 2 / 4 | 1.3% | Not in top 20 | Not in top 20 | 35.2% |
| Speedo | 2 / 4 | 1.8% | Not in top 20 | 15.9% | Not in top 20 |
| Rip Curl | 2 / 4 | 1.0% | Not in top 20 | 2.3% | Not in top 20 |
| Lululemon | 1 / 4 | 13.7% | Not in top 20 | Not in top 20 | Not in top 20 |
| 2XU | 1 / 4 | 12.5% | Not in top 20 | Not in top 20 | Not in top 20 |
| Cotton On | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 11.9% |
| Nike | 1 / 4 | 10.6% | Not in top 20 | Not in top 20 | Not in top 20 |
| Uniqlo | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 8.9% |
| Mejuri | 1 / 4 | Not in top 20 | 8.7% | Not in top 20 | Not in top 20 |
05 · Sources
Where does Google AI Mode get its Fashion & Apparel recommendations from?
These are the websites most often cited in Google AI Mode’s Fashion & Apparel recommendations, and how many markets they appear in.
| # | Source | Citations Times Google AI Mode cited the site in Fashion & Apparel answers | Fashion & Apparel markets Markets where the site is cited |
|---|---|---|---|
| 1 | google.com | 3,375 | |
| 2 | youtube.com | 1,372 | |
| 3 | instagram.com | 339 | |
| 4 | reddit.com | 291 | |
| 5 | creaturesofhabit.in | 264 | |
| 6 | amazon.com.au | 211 | |
| 7 | fashionfish.com.au | 142 | |
| 8 | facebook.com | 131 | |
| 9 | 2xu.com | 107 | |
| 10 | lululemon.com.au | 91 |
06 · Question intent
What do people ask Google AI Mode about Fashion & Apparel?
See what kinds of Fashion & Apparel questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 43% |
| Problem-aware | 35% |
| Informational | 11% |
| Branded comparison | 6% |
| Branded sentiment | 4% |
Example prompts
- “What is the performance difference between traditional cotton tops and technical Performance/Technical Sportswear for Fit precision for performance as of latest information?”Solution-aware
- “Where can I buy highly rated Shorts that offer Fit tailored to male body shape with free returns as of latest information?”Solution-aware
- “How do seamless gym tights compare to Unisex Tees when prioritizing Style/aesthetic neutrality as of latest information?”Solution-aware
- “How do seamless gym tights compare to Insulated layers when prioritizing Layering compatibility as of latest information?”Solution-aware
- “Is Nike a good choice in women's as of latest information?”Branded sentiment
- “Is Adidas a good choice in men's as of latest information?”Branded sentiment
Frequently asked questions
What does this Google AI Mode Fashion & Apparel report measure?
Which brands Google AI Mode names when buyers in Australia ask Fashion & Apparel questions, and which websites it cites in those answers. It covers 4 Fashion & Apparel markets and 1,486 buyer questions, each asked 3 times, and sets Google AI Mode next to ChatGPT, Gemini and Perplexity on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where Google AI Mode names the brand. Each question is asked 3 times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Fashion & Apparel markets are included?
4 AU markets measured on Google AI Mode: Activewear & Athletic Apparel, Jewellery, Swimwear & Resortwear and Women's Everyday Fashion. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Google AI Mode — just below its top 20.
What counts as a citation?
A link to a website that Google AI Mode shows as a source in its answer. We count every cited URL and group them by domain.
Why can Google AI Mode mention a brand without citing its website?
Naming a brand and citing a source are separate. Google AI Mode often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Google AI Mode these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked 3 times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.