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ItalianoWhich swimwear & resortwear brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 420
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Quiksilver | 53.9% | 10.2% | 50.4–57.3 | ChatGPT1Gemini3Google AI Mode3 |
| 21–2 | Hunza G | 51.0% | 9.3% | 47.5–54.5 | ChatGPT2Gemini1Google AI Mode1 |
| 33–4 | Seafolly | 22.5% | 3.6% | 19.6–25.4 | ChatGPT3Gemini2Google AI Mode2 |
| 43–5 | Speedo Australia | 17.6% | 3.6% | 15.0–20.3 | ChatGPT4Gemini6Google AI Mode8 |
| 54–6 | Rip Curl | 16.6% | 2.9% | 14.0–19.2 | ChatGPT5Gemini4Google AI Mode4 |
| 65–9 | Billabong | 11.9% | 2.1% | 9.6–14.1 | ChatGPT6Gemini5Google AI Mode5 |
| 76–13 | Capriosca Swimwear | 9.6% | 1.5% | 7.6–11.7 | ChatGPT7Gemini7Google AI Mode6 |
| 86–15 | ROXY | 8.8% | 1.5% | 7.0–10.9 | ChatGPT8Gemini8Google AI Mode7 |
| 96–18 | Zoggs | 8.4% | 1.6% | 6.6–10.5 | ChatGPT9Gemini13Google AI Mode14 |
| 107–20 | Sunseeker | 7.0% | 1.2% | 5.4–9.0 | ChatGPT10Gemini10Google AI Mode10 |
| 117–20 | Patagonia | 6.9% | 1.2% | 5.3–8.8 | ChatGPT11 |
| 127–20 | Funkita | 6.6% | 1.3% | 5.1–8.6 | ChatGPT12Gemini9Google AI Mode13 |
| 137–20 | Rodd & Gunn | 6.6% | 1.6% | 5.1–8.6 | ChatGPT13 |
| 148–20 | Bydee | 5.6% | 0.7% | 4.2–7.4 | ChatGPT14Gemini12 |
| 158–20 | Cancer Council | 5.5% | 1.1% | 4.1–7.3 | ChatGPT15 |
| 169–20 | Bondi Born | 5.0% | 0.8% | 3.7–6.7 | ChatGPT16Gemini11Google AI Mode9 |
| 179–20 | AERE | 4.9% | 0.9% | 3.6–6.6 | ChatGPT17Google AI Mode20 |
| 189–20 | Cupshe | 4.9% | 1.0% | 3.6–6.6 | ChatGPT18Google AI Mode19 |
| 1910–20 | Active Truth | 4.8% | 0.7% | 3.5–6.5 | ChatGPT19 |
| 2010–20 | Sharkskin | 4.8% | 0.8% | 3.5–6.5 | ChatGPT20Gemini14Google AI Mode16 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 9 of 12 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Hunza G | 2 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Quiksilver | 1 | 3 | 3 | ChatGPTGeminiGoogle AI Mode |
| Seafolly | 3 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Rip Curl | 5 | 4 | 4 | ChatGPTGeminiGoogle AI Mode |
| Billabong | 6 | 5 | 5 | ChatGPTGeminiGoogle AI Mode |
| Speedo Australia | 4 | 6 | 8 | ChatGPTGeminiGoogle AI Mode |
| Capriosca Swimwear | 7 | 7 | 6 | ChatGPTGeminiGoogle AI Mode |
| ROXY | 8 | 8 | 7 | ChatGPTGeminiGoogle AI Mode |
| Sunseeker | 10 | 10 | 10 | ChatGPTGeminiGoogle AI Mode |
| Zoggs | 9 | – | – | ChatGPT |
| Funkita | – | 9 | – | Gemini |
| Bondi Born | – | – | 9 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, swimwear & resortwear, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 0.1% | – | 69.0% |
| reddit.com | 6.7% | 0.3% | 1.2% |
| swimweargalore.com | 0.5% | 4.6% | 1.7% |
| caprioscaswimwear.com.au | 1.2% | 3.5% | 0.4% |
| bondiresortwear.com.au | 0.5% | 3.0% | 0.4% |
| chatgpt.com | 3.0% | – | – |
| speedo.com.au | 2.8% | 3.0% | 1.0% |
| sharkskin.com.au | 0.7% | 2.9% | 0.1% |
| nestpath.com.au | 0.1% | 2.8% | 0.2% |
| theurbanlist.com | 0.2% | 2.3% | 0.4% |
| theiconic.com.au | 2.2% | 0.3% | 0.7% |
| babycenter.com.au | – | 2.1% | 0.2% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 116 |
| Use case | 289 |
| Audience | 161 |
| Selection criteria | 145 |
| Problem to solve | 89 |
By question type
Examples · General questions
“what are the best swimwear brands in Australia?”
“what are the best one piece swimsuits in Australia?”
Examples · Use case
“what are the best beach playsuits for going from the beach to a cafe in Australia?”
“what are the best one piece swimsuits for chest and back sun coverage in Australia?”
Examples · Audience
“which swimwear brands are best for mums chasing young kids at the beach in Australia?”
“which underwire bikini tops are best for women with small bands and large cups in Australia?”
Examples · Selection criteria
“which bikini tops should I choose if bust support matters most in Australia?”
“which kids swim rashies should I choose if upf 50 plus sun protection matters most in Australia?”
Examples · Problem to solve
“I'm dealing with swimwear straps digging into my shoulders because of my large bust in Australia. Which swimwear brands should I look at?”
“I'm dealing with my swimsuit being pulled down by waves while swimming in Australia. Which swimwear brands should I look at?”
Source: Findrix research. 800 buyer questions by question type, swimwear & resortwear, Australia.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Bikini Tops
“which bikini tops should I choose if bust support matters most in Australia?”
Examples · One-Piece Swimsuits
“what are the best one piece swimsuits in Australia?”
“what are the best one piece swimsuits for chest and back sun coverage in Australia?”
Examples · Beach Playsuits
“what are the best beach playsuits for going from the beach to a cafe in Australia?”
Examples · Kids' Swim Rashies
“which kids swim rashies should I choose if upf 50 plus sun protection matters most in Australia?”
Examples · Underwire Bikini Tops
“which underwire bikini tops are best for women with small bands and large cups in Australia?”
Examples · No product type assigned
“what are the best swimwear brands in Australia?”
“I'm dealing with swimwear straps digging into my shoulders because of my large bust in Australia. Which swimwear brands should I look at?”
“which swimwear brands are best for mums chasing young kids at the beach in Australia?”
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Frequently asked questions
What does this Swimwear & Resortwear AI Search report measure?
Which swimwear & resortwear brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Swimwear & Resortwear brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 9 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.