Which swimwear & resortwear brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 39
- Questions
- 377
- Answers
- 4,524
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
| # | Brand | Mention rate Share of questions where ChatGPT names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Speedo | 24.4% | 28.3% | 20.3–29.0 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 22–3 | Seafolly | 11.4% | 8.6% | 8.6–15.0 | ChatGPT2Gemini6Google AI Mode4Perplexity8 |
| 32–19 | Zoggs | 6.4% | 5.9% | 4.3–9.3 | ChatGPT3Gemini3Google AI Mode7Perplexity14 |
| 43–20 | Rip Curl | 4.4% | 6.4% | 2.8–7.0 | ChatGPT4Gemini7Google AI Mode10Perplexity2 |
| 53–20 | Zimmermann | 4.2% | 2.7% | 2.6–6.7 | ChatGPT5Gemini16Google AI Mode6Perplexity4 |
| 63–20 | Arena | 3.7% | 2.4% | 2.2–6.1 | ChatGPT6Gemini4Google AI Mode5Perplexity3 |
| 73–20 | Camilla | 3.6% | 3.6% | 2.2–6.0 | ChatGPT7Gemini13Google AI Mode11Perplexity7 |
| 83–20 | Bond-Eye | 3.4% | 3.0% | 2.0–5.8 | ChatGPT8Gemini8Google AI Mode3 |
| 93–20 | Budgy Smuggler | 3.4% | 2.3% | 2.0–5.7 | ChatGPT9Gemini12Google AI Mode8Perplexity5 |
| 103–20 | Artesands | 3.2% | 3.6% | 1.8–5.5 | ChatGPT10Gemini5Google AI Mode14 |
| 113–20 | Ripe Maternity | 3.1% | 2.9% | 1.8–5.4 | ChatGPT11Gemini14Google AI Mode13 |
| 123–20 | Cake Maternity | 2.9% | 2.5% | 1.6–5.1 | ChatGPT12Gemini18Google AI Mode17 |
| 133–20 | Billabong | 2.8% | 2.7% | 1.6–5.0 | ChatGPT13Gemini11Perplexity10 |
| 143–20 | Faithfull the Brand | 2.7% | 1.4% | 1.5–4.9 | ChatGPT14 |
| 153–20 | Matteau | 2.7% | 1.8% | 1.4–4.8 | ChatGPT15Google AI Mode19Perplexity19 |
| 163–20 | Peony Swimwear | 2.6% | 2.1% | 1.4–4.7 | ChatGPT16Google AI Mode12Perplexity20 |
| 173–20 | Quiksilver | 2.3% | 1.9% | 1.2–4.4 | ChatGPT17Gemini10Google AI Mode18Perplexity11 |
| 183–20 | Funkita | 2.3% | 2.3% | 1.2–4.4 | ChatGPT18Gemini9Google AI Mode9 |
| 193–20 | Cotton On Kids | 2.3% | 2.2% | 1.2–4.4 | ChatGPT19 |
| 204–20 | Lyra Swim | 1.9% | 2.3% | 0.9–3.8 | ChatGPT20Gemini15Google AI Mode16Perplexity13 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 4 of 15 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Speedo | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Arena | 6 | 4 | 5 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Seafolly | 2 | 6 | 4 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Rip Curl | 4 | 7 | 10 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Bonds | – | 2 | 2 | 6 | GeminiGoogle AI ModePerplexity |
| Zoggs | 3 | 3 | 7 | – | ChatGPTGeminiGoogle AI Mode |
| Zimmermann | 5 | – | 6 | 4 | ChatGPTGoogle AI ModePerplexity |
| Bond-Eye | 8 | 8 | 3 | – | ChatGPTGeminiGoogle AI Mode |
| Budgy Smuggler | 9 | – | 8 | 5 | ChatGPTGoogle AI ModePerplexity |
| Camilla | 7 | – | – | 7 | ChatGPTPerplexity |
| Artesands | 10 | 5 | – | – | ChatGPTGemini |
| Funkita | – | 9 | 9 | – | GeminiGoogle AI Mode |
| Monday Swimwear | – | – | – | 9 | Perplexity |
| Quiksilver | – | 10 | – | – | Gemini |
| Billabong | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, swimwear & resortwear, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 1.0% | 48.4% | 26.2% | – |
| youtube.com | 0.5% | 0.2% | 7.0% | – |
| oceanroadswimwear.com.au | 0.6% | 6.4% | 1.1% | – |
| alibaba.com | 0.1% | – | – | 4.3% |
| fashionfish.com.au | 0.2% | 2.8% | 4.3% | – |
| goodhousekeeping.com | 0.4% | 0.2% | – | 4.3% |
| nytimes.com | – | – | 1× | 4.1% |
| forbes.com | 1.0% | 0.4% | 0.4% | 3.6% |
| reddit.com | 0.4% | 0.2% | 1.5% | 3.0% |
| amazon.com.au | 0.7% | – | 2.5% | – |
| target.com | 0.2% | – | – | 2.5% |
| speedo.com.au | 2.1% | 0.4% | 1.6% | 0.2% |
05 · The questions we asked
377 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
79% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 137 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What are top-rated options for Modest Swimwear that feature built-in Fabric opacity when wet as of latest information?”
“Which brands make the best UPF sun-protective swim tops designed specifically for UPF sun protection and thermal comfort as of latest information?”
Examples · Problem-aware
“Why does my suit lose elasticity so quickly after regular pool sessions when I need Fabric and construction quality as of latest information?”
“What kind of Plus-size one-pieces prevents chafing and irritation during long hours in the water as of latest information?”
Examples · Informational
“How do I choose the best fabric for Modest swim dresses if I need high Quick-dry performance as of latest information?”
“How do I choose the best fabric for Beach Dresses & Sundresses if I need high Breathability and lightweight feel as of latest information?”
Examples · Branded comparison
“Budgy Smuggler vs Speedo for Traditional athletic and lap swimming briefs with chlorine resistance versus cheeky, bold, novelty-printed lifestyle swim briefs. as of latest information?”
“Angel Maternity vs Cake Maternity for bust support technology vs affordable maternity swim sets as of latest information?”
Examples · Branded sentiment
“Is Camilla a good choice in resortwear & beach apparel as of latest information?”
“Is Bond-Eye a good choice in women's swimwear as of latest information?”
Source: Findrix research. 377 buyer questions by intent, swimwear & resortwear, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 11 swimwear & resortwear segments.
| Segment |
|---|
| Women's Swimwear |
| Resortwear & Beach Apparel |
| Men's Swimwear |
| Modest Swimwear |
| Kids' & Junior Swimwear |
| Performance & Sport Swimwear |
| Designer & Luxury Swim/Resort |
| Sustainable/Eco-Conscious Swimwear |
| Maternity Swimwear |
| Bridal & Occasion Swim/Resortwear |
| Plus-Size & Curve Swimwear |
11 segments
Examples · Women's Swimwear
“Is Bond-Eye a good choice in women's swimwear as of latest information?”
Examples · Resortwear & Beach Apparel
“Is Camilla a good choice in resortwear & beach apparel as of latest information?”
Examples · Men's Swimwear
“Budgy Smuggler vs Speedo for Traditional athletic and lap swimming briefs with chlorine resistance versus cheeky, bold, novelty-printed lifestyle swim briefs. as of latest information?”
Examples · Modest Swimwear
“What are top-rated options for Modest Swimwear that feature built-in Fabric opacity when wet as of latest information?”
Examples · Kids' & Junior Swimwear
“Can you recommend quality Boys' swimwear collections released for 2027 as of latest information?”
Examples · Performance & Sport Swimwear
“Which brands make the best UPF sun-protective swim tops designed specifically for UPF sun protection and thermal comfort as of latest information?”
Examples · Designer & Luxury Swim/Resort
“Camilla vs Zimmermann for Romantic ruffled high-fashion swimwear and linen-silk resort pieces versus signature crystal-embellished, opulent printed silk kaftans. as of latest information?”
Examples · Sustainable/Eco-Conscious Swimwear
“What are top-rated options for Sustainable/Eco-Conscious Swimwear that feature built-in Durability as of latest information?”
Examples · Maternity Swimwear
“Angel Maternity vs Cake Maternity for bust support technology vs affordable maternity swim sets as of latest information?”
Examples · Bridal & Occasion Swim/Resortwear
“Which brands make the best Bridesmaid/matching group swim sets designed specifically for Glamorous poolside styles as of latest information?”
Examples · Plus-Size & Curve Swimwear
“City Chic vs Robyn Lawley Swim for accessible plus-size fashion vs premium curve-focused swimwear as of latest information?”
Source: Findrix research. 11 product segments covered by the question set, swimwear & resortwear, Australia.
Neighbouring markets · Fashion & Apparel
United States · Australia
Activewear & Athletic Apparel
ChatGPT leader Nike · 19.1% · 29 brands measured
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Jewellery
ChatGPT leader Tiffany & Co. · 9.6% · 30 brands measured
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Women's Everyday Fashion
ChatGPT leader Cotton On Body · 37.4% · 44 brands measured
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Frequently asked questions
What does this Swimwear & Resortwear AI Search report measure?
Which swimwear & resortwear brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 377 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Swimwear & Resortwear brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 4 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Swimwear & Resortwear questions are included?
Questions real buyers ask across 11 product segments, from problem-aware to solution-aware, informational and branded ones. 79% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.