Findrix

Women's Everyday Fashion · Australia

How visible is Scanlan Theodore in AI?

4.0%of ChatGPT answers about women's everyday fashion in
Australia name Scanlan Theodore.

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Market
1
Country
1
AI answers
4,776
AI engines
4

01 · Market position

Where Scanlan Theodore shows up in AI

Scanlan Theodore is in a published top list in 1 Radar market across 1 country.
Data covers only the markets published in Findrix Radar.

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#Market / CategoryCountryMention rate Share of the engine’s answers in the market that name the brandChatGPTRankOpen
1Women's Everyday FashionAustralia4.0%#14

Source: Findrix research. ChatGPT, 53 published markets.

01 · Market position

How Scanlan Theodore compares in this market

See how Scanlan Theodore ranks against other brands on ChatGPT in the selected market.

1 market available
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Market: Australia · Women's Everyday Fashion
#BrandMention rate barMention rate Share of the engine’s answers in this market that name the brandChatGPT
9David Jones (owned brands)6.8%
10Kmart Australia5.4%
11Witchery4.9%
12Taking Shape4.8%
13City Chic4.3%
14Scanlan Theodore4.0%
15Kowtow3.9%
16Seed Heritage3.6%
17Sportsgirl3.4%
18Zara2.9%

Source: Findrix research. Australia · Women's Everyday Fashion, ChatGPT.
Measured Sep 2026.

02 · AI engine consensus

Does Scanlan Theodore’s position
change by AI engine?

See how Scanlan Theodore’s mention rate and rank vary across AI engines in the
selected market.

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Market: Australia · Women's Everyday Fashion
AI engineMention rate Share of this engine’s answers in the market that name the brandMention rateRank Place among brands in this market on this engine
ChatGPT4.0%#14
GeminiNot in top 20—
Google AI Mode2.2%#13
PerplexityNot in top 20—

Source: Findrix research. 4 AI engines, each ranked on its own. Australia · Women's Everyday Fashion.
Measured Sep 2026.

03 · Sources

Who shapes what AI says in women's everyday fashion?

Top sources cited in ChatGPT answers for this market — all answers, not only those naming Scanlan Theodore.

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Source: Findrix research. Top 10 of 2,265 domains cited in ChatGPT answers, Australia · Women's Everyday Fashion. Measured Sep 2026.

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Frequently asked questions

What does this Scanlan Theodore AI visibility report measure?

How often each AI engine names Scanlan Theodore when buyers in Australia ask about women's everyday fashion, where Scanlan Theodore ranks against other brands in each Radar market it appears in, and which websites those engines cite in the market’s answers.

What does “mention rate” mean?

The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked 3 times to each engine. It describes how often the engine names Scanlan Theodore, not Scanlan Theodore’s position in the market itself.

How is Scanlan Theodore’s rank calculated?

Within one market and one engine, brands are sorted by mention rate; Scanlan Theodore’s place in that list is its rank. Every rate carries a 95% range, and when the ranges of two brands overlap, treat their ranks as tied rather than one ahead of the other.

Why does Scanlan Theodore rank differently across AI engines?

Each engine is trained on different data, reads different live sources and weighs them its own way. Radar measures and ranks every engine on its own and never averages them, so a gap between engines shows where Scanlan Theodore is visible and where it is missing.

Why does Scanlan Theodore’s visibility differ across markets?

Each market has its own buyer questions and its own set of competing brands, so the same brand earns a different rate in each. This page covers only the markets Radar has published; a market where the brand is not in any engine’s published top list is not shown.

What counts as a citation?

A link to a website that an engine shows as a source with its answer. The sources on this page are counted across all of the engine’s answers in the market, not only the answers that name this brand.

Why can AI mention Scanlan Theodore without citing its own website?

Engines recommend brands based on what other sites say about them. Associations, publishers, retailers and platforms are cited far more often than brand sites, so a brand can be named in an answer whose sources are all third-party pages.

How often is this data updated?

Every market is a dated measurement — the women's everyday fashion figures on this page were collected in Sep 2026. When a market is measured again, the numbers and the date on the page change together.