Findrix

Pets in AI answers,
Australia

See which brands AI recommends across pets markets, who shows up
across categories, and which sources shape those recommendations.

Market
1
Top-20 brands
28
AI answers
3,876
AI engines
4

01 · Market landscape

How does AI visibility differ
across Pets markets?

See which brands lead each Pets market on Gemini and how many brands it ranks.

Gemini
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#MarketMost named brandLeader’s mention rateBrandsOpen
1Pet Food & NutritionHill's Science Diet11.1%38

Hill's Science Diet leads pet food & nutrition on Gemini.It appears in 11.1% of answers, ahead of 37 other ranked brands.

Source: Findrix research. Gemini, 1 Pets market. Measured Sep 2026.

03 · Sources

Who shapes Pets recommendations?

The domains Gemini cites most often across Pets markets.

Gemini
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google.com is Gemini’s most-cited Pets source.It takes 20.8% of Gemini citations; the top 10 domains together take 34.6% of 864 cited domains.

Source: Findrix research. Gemini, 864 cited domains across 1 Pets market. Measured Sep 2026.

Frequently asked questions

What does the Findrix Pets report measure?

Which brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask for pets recommendations, and which sites those engines cite. It covers 1 Pets market, each measured on its own set of buyer questions in Sep 2026.

Which markets are included in the Pets dataset?

1 Australia market: pet food & nutrition. Each has its own questions, brands and ranking.

What does “mention rate” mean?

The share of buyer questions where an engine names the brand. Each question is asked 3 times to each engine. Every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.

Why are rates shown for one engine at a time?

Each engine answers a different number of questions with its own sources, so its rates have their own denominator. Adding them up would compare unlike numbers — pick an engine to see its view of every market.

Why is a brand’s cell empty in a market?

The table shows each engine’s published top 20 per market. An empty cell means the brand is not in that top 20 — it may still be named, just less often than the brands above it.

Can I compare mention rates across different markets?

Only with care. Every market has its own question set and its own number of competing brands, so a lower rate in a crowded market can be a stronger position than a higher rate in a concentrated one. Compare brands within a market; across markets, compare places, not rates.

Where do the questions in this dataset come from?

From the way people actually shop each category: recommendation, comparison and problem-first questions, 323 per market. The set is fixed for a measurement, so every brand in a market is judged on the same questions.

How often is the data updated?

Every market is a dated measurement — the Pets figures on this page were collected in Sep 2026. We re-measure markets and add new ones over time; the date on the page always tells you which run you are looking at.

How can I find my brand in the Pets report?

Type your full brand name into the search at the top of this page — it is an exact match across every brand in our published top 20s. Not there yet? Start a free trial and we will measure your brand in your own market.