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ItalianoWhich tax preparation & accounting services brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 96
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Google AI Mode names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–6 | Deloitte | 40.5% | 5.5% | 35.7–45.3 | ChatGPT1Gemini3Google AI Mode1 |
| 21–6 | RSM US | 39.5% | 6.4% | 34.7–44.3 | ChatGPT2Gemini2Google AI Mode2 |
| 31–6 | KPMG | 37.3% | 4.7% | 32.5–42.0 | ChatGPT4Gemini7Google AI Mode3 |
| 41–6 | PwC | 37.3% | 4.9% | 32.5–42.0 | ChatGPT3Gemini4Google AI Mode4 |
| 51–7 | EY | 35.0% | 4.2% | 30.3–39.7 | ChatGPT6Gemini6Google AI Mode5 |
| 61–7 | BDO | 32.8% | 4.6% | 28.1–37.4 | ChatGPT5Gemini1Google AI Mode6 |
| 75–8 | BDO USA | 27.0% | 3.4% | 22.6–31.4 | ChatGPT7Gemini8Google AI Mode7 |
| 87–12 | CliftonLarsonAllen | 21.8% | 3.7% | 17.7–25.8 | ChatGPT15Gemini13Google AI Mode8 |
| 98–15 | Baker Tilly | 18.5% | 2.9% | 14.7–22.3 | ChatGPT8Gemini5Google AI Mode9 |
| 108–17 | CohnReznick | 17.3% | 2.5% | 13.5–21.0 | ChatGPT14Gemini10Google AI Mode10 |
| 118–17 | Plante Moran | 17.3% | 2.2% | 13.5–21.0 | ChatGPT20Gemini16Google AI Mode11 |
| 128–17 | Grant Thornton | 17.0% | 2.2% | 13.3–20.7 | ChatGPT9Gemini9Google AI Mode12 |
| 139–20 | 1-800Accountant | 13.8% | 4.3% | 10.4–17.1 | ChatGPT11Gemini11Google AI Mode13 |
| 149–20 | CBIZ | 13.0% | 1.7% | 9.7–16.3 | ChatGPT12Gemini17Google AI Mode14 |
| 159–20 | EisnerAmper | 13.0% | 1.8% | 9.7–16.3 | ChatGPT16Google AI Mode15 |
| 1610–20 | Kruze Consulting | 11.5% | 3.9% | 8.4–14.6 | ChatGPT10Gemini15Google AI Mode16 |
| 1710–20 | Aprio | 11.3% | 1.7% | 8.1–14.4 | Google AI Mode17 |
| 1813–20 | Moss Adams | 9.5% | 1.4% | 6.6–12.4 | Google AI Mode18 |
| 1913–20 | Bookkeeper360 | 9.0% | 3.2% | 6.6–12.2 | ChatGPT18Google AI Mode19 |
| 2013–20 | Eide Bailly | 8.8% | 1.3% | 6.4–11.9 | Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 8 of 12 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Deloitte | 1 | 3 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| RSM US | 2 | 2 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| PwC | 3 | 4 | 4 | n/a | ChatGPTGeminiGoogle AI Mode |
| BDO | 5 | 1 | 6 | n/a | ChatGPTGeminiGoogle AI Mode |
| KPMG | 4 | 7 | 3 | n/a | ChatGPTGeminiGoogle AI Mode |
| EY | 6 | 6 | 5 | n/a | ChatGPTGeminiGoogle AI Mode |
| Baker Tilly | 8 | 5 | 9 | n/a | ChatGPTGeminiGoogle AI Mode |
| BDO USA | 7 | 8 | 7 | n/a | ChatGPTGeminiGoogle AI Mode |
| Grant Thornton | 9 | 9 | – | n/a | ChatGPTGemini |
| CohnReznick | – | 10 | 10 | n/a | GeminiGoogle AI Mode |
| CliftonLarsonAllen | – | – | 8 | n/a | Google AI Mode |
| Kruze Consulting | 10 | – | – | n/a | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, tax preparation & accounting services, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| aoneoutsourcing.com | 0.2% | 8.9% | 1.4% | n/a |
| irs.gov | 6.8% | 1.0% | 2.0% | n/a |
| 1800accountant.com | 0.5% | 4.6% | 1.7% | n/a |
| vault.com | 1.1% | 4.6% | 2.5% | n/a |
| institutionhq.com | 0.1% | – | 4.0% | n/a |
| wsj.com | 3.4% | – | – | n/a |
| anomalycpa.com | 0.6% | 2.4% | 2.1% | n/a |
| insidepublicaccounting.com | 0.4% | 0.4% | 2.1% | n/a |
| rsmus.com | 2.0% | 0.5% | 1.1% | n/a |
| linkedin.com | 0.4% | – | 1.9% | n/a |
| bdo.com | 1.7% | 0.2% | 0.4% | n/a |
| onestopodoo.com | – | 1.7% | 0.3% | n/a |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best accounting firms in the US?”
“which accounting firms are best value for money in the US?”
Examples · Use case
“which accounting firms are most recommended for establishing a family trust in the US?”
“which accounting firms specialise in producing monthly GAAP burn rate reports in the US?”
Examples · Audience
“which accounting firms are best for freelancers and independent contractors in the US?”
“which accounting firms are best for controllers at mid-sized middle-market corporations in the US?”
Examples · Selection criteria
“how do accounting firms compare on integrating Stripe Brex and Gusto in the US?”
“how do accounting firms compare on finding home office and mileage write-offs in the US?”
Examples · Problem to solve
“I'm dealing with remote employee state payroll tax nexus penalties in the US. Which accounting firms should I look at?”
“I'm dealing with late schedule K-1 missed extended tax deadline in the US. Which accounting firms should I look at?”
Source: Findrix research. 400 buyer questions by question type, tax preparation & accounting services, United States.
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Frequently asked questions
What does this Tax Preparation & Accounting Services AI Search report measure?
Which tax preparation & accounting services brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Tax Preparation & Accounting Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 8 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.