Which pest & wildlife control brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 34
- Questions
- 337
- Answers
- 4,044
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Terminix | 8.1% | 26.3% | 5.6–11.5 | ChatGPT2Gemini1Google AI Mode1Perplexity1 |
| 21–2 | Orkin | 6.8% | 15.3% | 4.6–10.0 | ChatGPT1Gemini2Google AI Mode2Perplexity2 |
| 33–20 | Tomcat | 1.2% | 3.0% | 0.5–3.0 | ChatGPT7Gemini16Google AI Mode13Perplexity3 |
| 43–20 | Victor | 1.2% | 6.1% | 0.5–3.0 | ChatGPT5Gemini4Google AI Mode3Perplexity4 |
| 53–20 | Summit Responsible Solutions | 1.2% | 8.4% | 0.5–3.0 | ChatGPT12Gemini19Google AI Mode12Perplexity5 |
| 63–20 | Bell Laboratories | 0.9% | 2.1% | 0.3–2.6 | ChatGPT13Google AI Mode20Perplexity6 |
| 73–20 | Ortho | 0.9% | 2.1% | 0.3–2.6 | ChatGPT17Gemini13Google AI Mode16Perplexity7 |
| 83–20 | Spectracide | 0.9% | 1.6% | 0.3–2.6 | ChatGPT9Gemini14Google AI Mode8Perplexity8 |
| 93–20 | Combat | 0.9% | 2.1% | 0.3–2.6 | ChatGPT20Gemini20Google AI Mode17Perplexity9 |
| 103–20 | d-CON | 0.8% | 2.1% | 0.3–2.4 | ChatGPT16Perplexity10 |
| 113–20 | Raid | 0.8% | 3.2% | 0.3–2.4 | ChatGPT14Gemini18Google AI Mode19Perplexity11 |
| 123–20 | Termidor | 0.8% | 1.4% | 0.3–2.4 | ChatGPT8Gemini6Google AI Mode9Perplexity12 |
| 133–20 | Havahart | 0.7% | 1.4% | 0.2–2.3 | Perplexity13 |
| 143–20 | Mosquito Squad | 0.7% | 2.1% | 0.2–2.3 | ChatGPT4Gemini10Google AI Mode18Perplexity14 |
| 153–20 | Scotts | 0.7% | 2.1% | 0.2–2.3 | ChatGPT6Gemini17Google AI Mode6Perplexity15 |
| 163–20 | Bora-Care | 0.7% | 2.6% | 0.2–2.3 | Gemini7Google AI Mode11Perplexity16 |
| 173–20 | Amdro | 0.6% | 1.6% | 0.2–2.1 | ChatGPT18Gemini15Google AI Mode15Perplexity17 |
| 183–20 | BioAdvanced | 0.6% | 1.1% | 0.2–2.1 | ChatGPT19Gemini11Google AI Mode5Perplexity18 |
| 193–20 | Sentricon | 0.6% | 0.9% | 0.2–2.1 | ChatGPT11Gemini12Perplexity19 |
| 203–20 | Terro | 0.6% | 1.1% | 0.2–2.1 | Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 3 of 19 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Terminix | 2 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Orkin | 1 | 2 | 2 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Victor | 5 | 4 | 3 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Ehrlich Pest Control | 10 | 3 | 4 | – | ChatGPTGeminiGoogle AI Mode |
| Critter Control | 3 | 5 | 10 | – | ChatGPTGeminiGoogle AI Mode |
| Termidor | 8 | 6 | 9 | – | ChatGPTGeminiGoogle AI Mode |
| Spectracide | 9 | – | 8 | 8 | ChatGPTGoogle AI ModePerplexity |
| Tomcat | 7 | – | – | 3 | ChatGPTPerplexity |
| Scotts | 6 | – | 6 | – | ChatGPTGoogle AI Mode |
| Mosquito Squad | 4 | 10 | – | – | ChatGPTGemini |
| TruGreen | – | 8 | 7 | – | GeminiGoogle AI Mode |
| BioAdvanced | – | – | 5 | – | Google AI Mode |
| Summit Responsible Solutions | – | – | – | 5 | Perplexity |
| Bell Laboratories | – | – | – | 6 | Perplexity |
| Bora-Care | – | 7 | – | – | Gemini |
| Ortho | – | – | – | 7 | Perplexity |
| Mosquito Joe | – | 9 | – | – | Gemini |
| Combat | – | – | – | 9 | Perplexity |
| d-CON | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pest & wildlife control, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.1% | 0.6% | 29.4% | – |
| google.com | 0.1% | 2.2% | 15.2% | – |
| epa.gov | 13.6% | 0.4% | 0.4% | 0.4% |
| terminix.com | 5.1% | 4.5% | 5.4% | 4.9% |
| orkin.com | 5.0% | 3.3% | 3.9% | 1.3% |
| cdc.gov | 3.6% | 0.1% | <0.1% | 0.1% |
| facebook.com | 0.1% | – | 3.0% | – |
| umn.edu | 2.9% | 0.2% | 0.1% | <0.1% |
| psu.edu | 2.4% | 1× | – | – |
| ucanr.edu | 2.3% | 0.2% | <0.1% | 0.6% |
| orst.edu | 2.2% | 0.2% | 0.3% | 0.6% |
| jcehrlich.com | 0.3% | 2.1% | 0.5% | 0.5% |
05 · The questions we asked
337 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
76% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 97 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Which pest control company offers the best warranty and Licensing and Wildlife Handling Expertise for Nuisance Wildlife and Vertebrates in 2027 as of latest information?”
“What are the safest methods for Mud daubers and carpenter bees if I have toddlers and dogs playing in the yard as of latest information?”
Examples · Problem-aware
“I keep hearing scratching noises in my attic at night, could this be an issue with Mice (House mice, deer mice) as of latest information?”
“I keep hearing scratching noises in my attic at night, could this be an issue with Attic-dwelling mammals (squirrels, raccoons, opossums) as of latest information?”
Examples · Informational
“How does professional Lawn and Ornamental Pest Control work to prevent insect infestations around the perimeter as of latest information?”
“What are the most common signs of Rats (Norway rats, roof rats) in an older residential property as of latest information?”
Examples · Branded comparison
“d-CON vs Tomcat for Retail rodenticide active ingredients, station refillability, tamper-resistance compliance, and pet/child safety features. as of latest information?”
“Mosquito Joe vs Mosquito Squad for Professional residential barrier spray treatment frequency, synthetic vs all-natural essential oil formulas, and re-spray guarantees. as of latest information?”
Examples · Branded sentiment
“Is Raid a good choice in stinging insects as of latest information?”
“Is Havahart a good choice in nuisance wildlife and vertebrates as of latest information?”
Source: Findrix research. 337 buyer questions by intent, pest & wildlife control, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 8 pest & wildlife control segments.
| Segment |
|---|
| General Pest Control |
| Lawn and Ornamental Pest Control |
| Stinging Insects |
| Rodent Control |
| Wood-Destroying Organisms (WDO) |
| Mosquito and Outdoor Flying Insect Control |
| Commensal Rodents |
| Nuisance Wildlife and Vertebrates |
8 segments
Examples · General Pest Control
“Orkin vs Terminix for Professional recurring pest control subscription plans, pricing, contract terms, service guarantees, and technician responsiveness. as of latest information?”
Examples · Lawn and Ornamental Pest Control
“Is Amdro a good choice in lawn and ornamental pest control as of latest information?”
Examples · Stinging Insects
“Is Raid a good choice in stinging insects as of latest information?”
Examples · Rodent Control
“Which pest control company offers the best warranty and Exclusion/entry point sealing for Rodent Control in 2027 as of latest information?”
Examples · Wood-Destroying Organisms (WDO)
“Bora-Care vs Termidor for Direct structural wood borate penetrant treatments during pre-construction/remediation vs. perimeter soil chemical barrier treatments. as of latest information?”
Examples · Mosquito and Outdoor Flying Insect Control
“Mosquito Joe vs Mosquito Squad for Professional residential barrier spray treatment frequency, synthetic vs all-natural essential oil formulas, and re-spray guarantees. as of latest information?”
Examples · Commensal Rodents
“I keep hearing scratching noises in my attic at night, could this be an issue with Mice (House mice, deer mice) as of latest information?”
Examples · Nuisance Wildlife and Vertebrates
“Which pest control company offers the best warranty and Licensing and Wildlife Handling Expertise for Nuisance Wildlife and Vertebrates in 2027 as of latest information?”
Source: Findrix research. 8 product segments covered by the question set, pest & wildlife control, United States.
Neighbouring markets · Home Services
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Frequently asked questions
What does this Pest & Wildlife Control AI Search report measure?
Which pest & wildlife control brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 337 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pest & Wildlife Control brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 3 of 19 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Pest & Wildlife Control questions are included?
Questions real buyers ask across 8 product segments, from problem-aware to solution-aware, informational and branded ones. 76% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.