AI search radar
How does Perplexity answer
Home Services questions in the United States?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Home Services markets.
- Home Services markets
- 7
- Top-20 brands
- 133
- Questions
- 2,354
- Citations
- 70,620
01 · Engine profile
Where do the engines get
their Home Services answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
7,089
domains cited in Home Services answers
ChatGPT 7,776 · Gemini 6,196 · Google AI Mode 4,579
Source: Findrix research. 7 US Home Services markets · 2,354 questions · 3 runs per question per engine · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Home Services market?
The brand Perplexity names first in each of the 7 Home Services markets, next to what
ChatGPT, Gemini and Google AI Mode name first.
| Home Services market | Perplexity | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|
| Electrical Services | Generac34.2% | Generac22.7% | Generac17.6% | Generac16.0% |
| Heating & Air Conditioning | Carrier11.6% | Carrier19.7% | Carrier15.6% | Carrier14.8% |
| Pest & Wildlife ControlDifferent #1 | Terminix8.1% | Orkin9.3% | Terminix25.5% | Terminix28.9% |
| Plumbing ServicesDifferent #1 | Mr. Rooter Plumbing2.8% | Roto-Rooter8.6% | Roto-Rooter8.5% | Roto-Rooter7.4% |
| Pool & Spa ServicesDifferent #1 | Taylor Technologies56.2% | Pentair6.3% | Leslie's Pool Care5.1% | Taylor Technologies10.5% |
| Roofing | GAF3.5% | GAF9.4% | GAF5.3% | GAF6.8% |
| Solar & Battery InstallationDifferent #1 | Generac31.8% | Generac20.2% | Tesla23.9% | Tesla21.7% |
03 · Market landscape
Where is Perplexity most concentrated on a few brands?
Top-3 brands hold 88% of mentions in Pool & Spa Services and 85% in Solar & Battery Installation,
but only 9% in Plumbing Services — the most open Home Services market on Perplexity.
| Home Services market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Pool & Spa Services | Taylor Technologies | 56.2% | 25 | Highly concentrated |
| Solar & Battery Installation | Generac | 31.8% | 33 | Highly concentrated |
| Electrical Services | Generac | 34.2% | 29 | Highly concentrated |
| Pest & Wildlife Control | Terminix | 8.1% | 31 | Highly concentrated |
| Roofing | GAF | 3.5% | 32 | Highly concentrated |
| Heating & Air Conditioning | Carrier | 11.6% | 35 | Medium concentrated |
| Plumbing Services | Mr. Rooter Plumbing | 2.8% | 37 | Medium concentrated |
04 · Brands
Which brands does Perplexity recommend across Home Services?
See which brands make Perplexity’s top 20 across Home Services markets, and where each brand is most visible.
- 0brands in Perplexity’s top 20
in 6 or 7 markets - 7brands in Perplexity’s top 20
in 2 to 5 markets - 126brands in Perplexity’s top 20
in only 1 market
| Brand | Markets present Home Services markets where the brand is in Perplexity’s top 20 | Electrical Services | Heating & Air Conditioning | Pest & Wildlife Control | Plumbing Services | Pool & Spa Services | Roofing | Solar & Battery Installation |
|---|---|---|---|---|---|---|---|---|
| Generac | 2 / 7 | 34.2% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 31.8% |
| Tesla | 2 / 7 | 2.7% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 4.7% |
| CertainTeed | 2 / 7 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 3.1% | 0.6% |
| Enphase Energy | 2 / 7 | 1.4% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 2.4% |
| SolarEdge | 2 / 7 | 1.2% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 1.8% |
| ARS/Rescue Rooter | 2 / 7 | Not in top 20 | 1.0% | Not in top 20 | 0.9% | Not in top 20 | Not in top 20 | Not in top 20 |
| Kohler | 2 / 7 | 0.8% | Not in top 20 | Not in top 20 | 0.9% | Not in top 20 | Not in top 20 | Not in top 20 |
| Taylor Technologies | 1 / 7 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 56.2% | Not in top 20 | Not in top 20 |
| Carrier | 1 / 7 | Not in top 20 | 11.6% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| Control4 | 1 / 7 | 10.1% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
05 · Sources
Where does Perplexity get its Home Services recommendations from?
These are the websites most often cited in Perplexity’s Home Services recommendations, and how many markets they appear in.
| # | Source | Citations Times Perplexity cited the site in Home Services answers | Home Services markets Markets where the site is cited |
|---|---|---|---|
| 1 | reddit.com | 1,610 | |
| 2 | thumbtack.com | 871 | |
| 3 | angi.com | 720 | |
| 4 | bbb.org | 668 | |
| 5 | homedepot.com | 559 | |
| 6 | airtasker.com | 542 | |
| 7 | terminix.com | 500 | |
| 8 | homeadvisor.com | 486 | |
| 9 | consumeraffairs.com | 445 | |
| 10 | modernize.com | 437 |
06 · Question intent
What do people ask Perplexity about Home Services?
See what kinds of Home Services questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 48% |
| Problem-aware | 29% |
| Informational | 12% |
| Branded comparison | 7% |
| Branded sentiment | 5% |
Example prompts
- “What are the standard safety code requirements for Wiring and Rewiring Services as of latest information?”Informational
- “Is Klein Tools a good choice in troubleshooting and repair as of latest information?”Branded sentiment
- “Is Tesla a good choice in ev charger installation as of latest information?”Branded sentiment
- “Is FLIR Systems a good choice in electrical safety inspections as of latest information?”Branded sentiment
- “Cummins vs Kohler for Quiet operation, residential standby performance, automotive-grade engine durability, and transfer switch reliability as of latest information?”Branded comparison
- “Is GE (ABB) a good choice in panel and service upgrades as of latest information?”Branded sentiment
Frequently asked questions
What does this Perplexity Home Services report measure?
Which brands Perplexity names when buyers in the United States ask Home Services questions, and which websites it cites in those answers. It covers 7 Home Services markets and 2,354 buyer questions, each asked 3 times, and sets Perplexity next to ChatGPT, Gemini and Google AI Mode on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where Perplexity names the brand. Each question is asked 3 times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Home Services markets are included?
7 US markets measured on Perplexity: Electrical Services, Heating & Air Conditioning, Pest & Wildlife Control, Plumbing Services, Pool & Spa Services, Roofing and Solar & Battery Installation. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Perplexity — just below its top 20.
What counts as a citation?
A link to a website that Perplexity shows as a source in its answer. We count every cited URL and group them by domain.
Why can Perplexity mention a brand without citing its website?
Naming a brand and citing a source are separate. Perplexity often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Perplexity these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked 3 times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.