Findrix

Which plumbing services brands
AI recommends in the US

Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode

Brands
240
Questions
400
Answers
1,200
AI engines
3

01 · Brand leader

Top 10 brands by mention rate

No single brand runs away with the category.
Several brands compete for the top places.

ChatGPT
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#BrandMention rate Share of ChatGPT’s answers in this market that name the brandShare of voice The brand’s share of all brand mentions in the engine’s answers95% range The interval the true mention rate most likely falls inIn top 20 of The brand’s place inside each engine’s own top 20
11–2Roto-Rooter57.8%11.7%52.9–62.6ChatGPT1Gemini1Google AI Mode1
21–2Mr. Rooter Plumbing50.7%8.6%45.8–55.7ChatGPT2Gemini3Google AI Mode3
33–5Benjamin Franklin Plumbing39.5%6.5%34.7–44.3ChatGPT3Gemini2Google AI Mode2
43–5Rescue Rooter33.8%5.1%29.1–38.4ChatGPT4Gemini4Google AI Mode4
53–5ARS/Rescue Rooter32.0%4.8%27.4–36.6ChatGPT5Gemini5Google AI Mode5
66–17Moen5.0%1.3%3.3–7.6ChatGPT6Gemini8Google AI Mode6
76–20Repipe Specialists4.3%0.8%2.7–6.7ChatGPT7Gemini11Google AI Mode12
86–20Rheem3.8%1.4%2.3–6.1ChatGPT8Gemini9Google AI Mode8
96–20Zoom Drain3.5%0.5%2.1–5.8ChatGPT9Gemini10Google AI Mode15
106–20American Leak Detection3.0%1.0%1.7–5.2ChatGPT10Gemini19Google AI Mode14

+155 more brands ranked below the top 20

Source: Findrix's research. Top plumbing services brands by ChatGPT mention rate, United States, Oct 2026.

02 · Engine consensus

Where each brand ranks
inside every engine’s top 10

There is no single AI top 10.
Only 7 of 15 brands rank in the top 10 of all 3 engines.

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BrandChatGPTGeminiGoogle AI ModeIn top 10 of
Roto-Rooter111ChatGPTGeminiGoogle AI Mode
Benjamin Franklin Plumbing322ChatGPTGeminiGoogle AI Mode
Mr. Rooter Plumbing233ChatGPTGeminiGoogle AI Mode
Rescue Rooter444ChatGPTGeminiGoogle AI Mode
ARS/Rescue Rooter555ChatGPTGeminiGoogle AI Mode
Moen686ChatGPTGeminiGoogle AI Mode
Rheem898ChatGPTGeminiGoogle AI Mode

Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.

The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.

Source: Findrix's research. Where each brand ranks inside every engine's top 10, plumbing services, United States.

03 · Most cited domains

Which sites each engine cites, and
how much of its answers they carry

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DomainChatGPTGeminiGoogle AI Mode
modernize.com 1.0%33.1%4.9%
rotorooter.com 4.1%6.6%9.0%
hookagency.com –8.2%–
google.com 2.9%0.9%7.4%
mrrooter.com 3.8%0.2%2.2%
steeltoedigital.com 0.2%3.3%3.8%
youtube.com <0.1%1×3.3%
housecallpro.com 0.1%0.2%3.1%
reddit.com 3.1%0.5%3.1%
benjaminfranklinplumbing.com 3.0%1.3%2.7%
facebook.com ––2.8%
nuflow.com 0.2%2.8%1.2%

Each engine relies on a different information ecosystemThe domains that shape answers vary substantially
from one AI engine to another.

Source: Findrix research. Share of each engine's citations that goes to the domain. Sample: plumbing services questions, United States, measured Oct 2026. Citations are counted per pass over the questions, so engines asked a different number of times can be compared.

04 · The questions we asked

400 buyer questions, each
asked once per engine

General requests and requests with a specific use case, audience, selection criterion or problem.

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Buyer questions by question type
Question typeQuestions
General questions6
Use case209
Audience20
Selection criteria120
Problem to solve45

By question type

Examples · General questions

“what are the best plumbing companies in the US?”

General questions

“which plumbing companies are best value for money in the US?”

General questions

Source: Findrix research. 400 buyer questions by question type, plumbing services, United States.

05 · Buyer personas

Who the questions are for

Select a persona to see example questions from this market.

By persona

Examples · Emergency Homeowner in Crisis

“which plumbing companies lead on after-hours and weekend availability in the US in 2026?”

Emergency Homeowner in Crisis

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See how this ranking moves next month

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Frequently asked questions

What does this Plumbing Services AI Search report measure?

Which plumbing services brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.

What does “mention rate” mean?

The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.

How are the top Plumbing Services brands ranked?

By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.

Why does a brand rank differently across AI engines?

Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.

What counts as a citation?

A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.

Why can AI mention a brand without citing its website?

Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.

What does “share of citations” mean?

Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.

Will I get the same answers if I ask these questions myself?

Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.