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ItalianoWhich pool & spa services brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 367
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Poolwerx | 29.8% | 6.8% | 25.3–34.2 | ChatGPT1Gemini1Google AI Mode3 |
| 22–3 | America's Swimming Pool Company | 18.8% | 5.0% | 14.9–22.6 | ChatGPT2Gemini2Google AI Mode1 |
| 32–9 | SPS PoolCare | 11.8% | 2.2% | 8.6–14.9 | ChatGPT3Gemini17Google AI Mode16 |
| 43–9 | Leslie's | 11.5% | 2.8% | 8.4–14.6 | ChatGPT4Gemini5Google AI Mode2 |
| 53–9 | Pool Scouts | 11.5% | 2.4% | 8.4–14.6 | ChatGPT5Gemini9Google AI Mode10 |
| 63–9 | Anthony & Sylvan Pools | 11.3% | 2.5% | 8.1–14.4 | ChatGPT6Gemini7 |
| 73–9 | Pool Troopers | 10.8% | 2.4% | 7.7–13.8 | ChatGPT7Gemini10Google AI Mode8 |
| 83–15 | Puddle Pool Services | 8.8% | 2.5% | 6.4–11.9 | ChatGPT8Gemini20 |
| 93–20 | Pinch A Penny | 7.5% | 1.5% | 5.3–10.5 | ChatGPT9Gemini3Google AI Mode5 |
| 108–20 | Lucent Pools | 5.0% | 2.0% | 3.3–7.6 | ChatGPT10 |
| 118–20 | Next Level Pool Service | 5.0% | 1.0% | 3.3–7.6 | ChatGPT11 |
| 128–20 | Patriot Pool & Spa | 5.0% | 0.8% | 3.3–7.6 | ChatGPT12Gemini6Google AI Mode6 |
| 138–20 | American Pool | 4.5% | 0.8% | 2.9–7.0 | ChatGPT13Gemini8Google AI Mode9 |
| 148–20 | Jacuzzi | 4.5% | 1.5% | 2.9–7.0 | ChatGPT14Gemini12Google AI Mode11 |
| 158–20 | Hot Tub Shine | 4.0% | 1.3% | 2.5–6.4 | ChatGPT15 |
| 169–20 | Pentair Pool | 3.8% | 1.6% | 2.3–6.1 | ChatGPT16 |
| 179–20 | Big Dipper Pools | 3.5% | 0.5% | 2.1–5.8 | ChatGPT17 |
| 189–20 | True Flow Pool Solutions | 3.5% | 1.0% | 2.1–5.8 | ChatGPT18 |
| 199–20 | 911 Pool Care | 3.3% | 0.9% | 1.9–5.5 | ChatGPT19 |
| 209–20 | Pool All-Stars | 3.3% | 0.8% | 1.9–5.5 | ChatGPT20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Poolwerx | 1 | 1 | 3 | ChatGPTGeminiGoogle AI Mode |
| America's Swimming Pool Company | 2 | 2 | 1 | ChatGPTGeminiGoogle AI Mode |
| Leslie's | 4 | 5 | 2 | ChatGPTGeminiGoogle AI Mode |
| Pinch A Penny | 9 | 3 | 5 | ChatGPTGeminiGoogle AI Mode |
| Pool Scouts | 5 | 9 | 10 | ChatGPTGeminiGoogle AI Mode |
| Pool Troopers | 7 | 10 | 8 | ChatGPTGeminiGoogle AI Mode |
| National Pool Service | – | 4 | 4 | GeminiGoogle AI Mode |
| Patriot Pool & Spa | – | 6 | 6 | GeminiGoogle AI Mode |
| Anthony & Sylvan Pools | 6 | 7 | – | ChatGPTGemini |
| American Pool | – | 8 | 9 | GeminiGoogle AI Mode |
| SPS PoolCare | 3 | – | – | ChatGPT |
| Gohlke Pools | – | – | 7 | Google AI Mode |
| Puddle Pool Services | 8 | – | – | ChatGPT |
| Lucent Pools | 10 | – | – | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pool & spa services, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| reviewed.com | 1.2% | 17.3% | 2.1% |
| thumbtack.com | 0.4% | 0.7% | 11.6% |
| google.com | 3.4% | – | 11.4% |
| asppoolco.com | 2.6% | 11.1% | 9.0% |
| youtube.com | 1× | – | 3.9% |
| reddit.com | 3.4% | 0.2% | 1.3% |
| poolwerx.com | 3.0% | 2.5% | 2.5% |
| facebook.com | 1× | 0.2% | 2.9% |
| americanpool.com | 0.2% | 2.7% | 0.5% |
| swimply.com | 0.1% | 2.5% | 1.2% |
| lesliespool.com | 1.2% | 2.4% | 2.2% |
| poolpad.com | 2.2% | 1.3% | – |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best pool service companies in the US?”
“what are the top-rated pool service companies in the US?”
Examples · Use case
“which pool service companies have the best reputation for opening a pool for the summer season in the US?”
“which pool service companies are most recommended for winterizing an outdoor portable hot tub in the US?”
Examples · Audience
“which pool service companies are best for first-time pool owners with an inground pool in the US?”
“which pool service companies are best for short-term rental hosts with a pool or hot tub in the US?”
Examples · Selection criteria
“how do pool service companies compare on transparent monthly service pricing in the US?”
“how do pool service companies compare on certified pool operator credentials in the US?”
Examples · Problem to solve
“I'm dealing with pool filter pressure spikes immediately after backwashing in the US. Which pool service companies should I look at?”
“I'm dealing with pool automation app not connecting to control board in the US. Which pool service companies should I look at?”
Source: Findrix research. 400 buyer questions by question type, pool & spa services, United States.
05 · Buyer personas
Who the questions are for
Select a persona to see example questions from this market.
By persona
Examples · New Inground Pool Homeowner
“how do pool service companies compare on transparent monthly service pricing in the US?”
“how do pool service companies compare on certified pool operator credentials in the US?”
“which pool service companies are best for first-time pool owners with an inground pool in the US?”
Examples · Aging Equipment DIYer Surrendering Maintenance
“I'm dealing with pool filter pressure spikes immediately after backwashing in the US. Which pool service companies should I look at?”
Examples · Luxury Pool and Spa Owner
“I'm dealing with pool automation app not connecting to control board in the US. Which pool service companies should I look at?”
Examples · Vacation Rental Host
“which pool service companies are best for short-term rental hosts with a pool or hot tub in the US?”
Examples · Stand-Alone Hot Tub and Swim Spa Owner
“which pool service companies are most recommended for winterizing an outdoor portable hot tub in the US?”
Examples · No persona assigned
“what are the best pool service companies in the US?”
“what are the top-rated pool service companies in the US?”
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Frequently asked questions
What does this Pool & Spa Services AI Search report measure?
Which pool & spa services brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pool & Spa Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.