Which pool & spa services brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 26
- Questions
- 310
- Answers
- 3,720
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Google AI Mode names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–5 | Taylor Technologies | 10.5% | 33.4% | 7.6–14.5 | Gemini8Google AI Mode1Perplexity1 |
| 21–17 | Hayward | 5.3% | 4.2% | 3.3–8.3 | ChatGPT3Gemini2Google AI Mode2Perplexity3 |
| 31–17 | Pentair | 5.1% | 3.9% | 3.1–8.1 | ChatGPT1Gemini4Google AI Mode3Perplexity2 |
| 41–19 | Leslie's Pool Care | 4.6% | 12.9% | 2.8–7.6 | ChatGPT4Gemini1Google AI Mode4 |
| 51–19 | Jandy | 4.6% | 4.2% | 2.8–7.6 | ChatGPT5Gemini3Google AI Mode5Perplexity4 |
| 62–20 | Premier Pools & Spas | 2.3% | 4.6% | 1.1–4.6 | ChatGPT15Gemini12Google AI Mode6 |
| 72–20 | Pinch A Penny | 2.2% | 2.8% | 1.0–4.4 | ChatGPT9Gemini10Google AI Mode7Perplexity5 |
| 82–20 | Jacuzzi | 2.2% | 3.2% | 1.0–4.4 | ChatGPT2Gemini6Google AI Mode8Perplexity12 |
| 92–20 | Latham Pool Products | 2.2% | 5.8% | 1.0–4.4 | ChatGPT7Gemini9Google AI Mode9Perplexity8 |
| 102–20 | Pebble Technology International | 1.9% | 2.4% | 0.9–4.2 | ChatGPT11Gemini11Google AI Mode10Perplexity13 |
| 112–20 | Hot Spring Spas | 1.9% | 2.1% | 0.9–4.2 | ChatGPT10Gemini7Google AI Mode11Perplexity9 |
| 122–20 | Pool Scouts | 1.7% | 1.6% | 0.8–3.9 | ChatGPT8Gemini14Google AI Mode12Perplexity6 |
| 132–20 | America's Swimming Pool Company | 1.6% | 2.0% | 0.7–3.7 | ChatGPT6Gemini5Google AI Mode13Perplexity7 |
| 142–20 | Sundance Spas | 1.5% | 1.2% | 0.6–3.6 | ChatGPT16Gemini15Google AI Mode14Perplexity15 |
| 152–20 | Anthony & Sylvan Pools | 1.4% | 2.7% | 0.6–3.4 | Gemini19Google AI Mode15Perplexity19 |
| 162–20 | Bullfrog Spas | 1.4% | 1.5% | 0.6–3.4 | ChatGPT14Gemini18Google AI Mode16Perplexity14 |
| 172–20 | Leisure Pools | 1.3% | 2.0% | 0.5–3.3 | ChatGPT13Gemini13Google AI Mode17Perplexity10 |
| 184–20 | Diamond Brite | 1.1% | 1.1% | 0.4–3.0 | ChatGPT17Gemini20Google AI Mode18Perplexity11 |
| 194–20 | CL Industries | 1.0% | 0.8% | 0.3–2.8 | ChatGPT18Google AI Mode19Perplexity16 |
| 206–20 | American Leak Detection | 0.9% | 2.0% | 0.3–2.6 | ChatGPT12Gemini16Google AI Mode20Perplexity17 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 14 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Pentair | 1 | 4 | 3 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Hayward | 3 | 2 | 2 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Jandy | 5 | 3 | 5 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Pinch A Penny | 9 | 10 | 7 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Latham Pool Products | 7 | 9 | 9 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Leslie's Pool Care | 4 | 1 | 4 | – | ChatGPTGeminiGoogle AI Mode |
| Taylor Technologies | – | 8 | 1 | 1 | GeminiGoogle AI ModePerplexity |
| Jacuzzi | 2 | 6 | 8 | – | ChatGPTGeminiGoogle AI Mode |
| America's Swimming Pool Company | 6 | 5 | – | 7 | ChatGPTGeminiPerplexity |
| Hot Spring Spas | 10 | 7 | – | 9 | ChatGPTGeminiPerplexity |
| Pool Scouts | 8 | – | – | 6 | ChatGPTPerplexity |
| Premier Pools & Spas | – | – | 6 | – | Google AI Mode |
| Pebble Technology International | – | – | 10 | – | Google AI Mode |
| Leisure Pools | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pool & spa services, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.2% | 0.5% | 32.9% | 0.1% |
| google.com | <0.1% | 3.0% | 10.9% | 0.1% |
| beltwaypools.com | 0.3% | 5.6% | 0.2% | 1.0% |
| cdc.gov | 4.8% | <0.1% | 0.1% | <0.1% |
| facebook.com | 0.6% | 1× | 4.1% | 0.1% |
| reddit.com | 0.8% | 1.2% | 1.5% | 3.9% |
| leaktronics.com | 0.2% | 3.7% | 0.1% | – |
| aaronsleakdetection.com | <0.1% | 3.5% | 0.5% | 1.1% |
| angi.com | 3.5% | 1.3% | 2.7% | 0.9% |
| pentair.com | 2.7% | 1× | – | <0.1% |
| epa.gov | 2.3% | – | – | 0.3% |
| lesliespool.com | 1.8% | 1.3% | 1.1% | 0.4% |
05 · The questions we asked
310 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
74% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 70 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Connect me with top-rated local providers to get an immediate quote for Jet and pump servicing based on Technician familiarity with spa-specific systems. as of latest information”
“Connect me with top-rated local providers to get an immediate quote for Underground plumbing line repair based on Speed of resolution (water loss urgency). as of latest information”
Examples · Problem-aware
“My hot tub is making a loud humming sound and won't heat up, what type of Equipment Repair & Replacement diagnoses this as of latest information?”
“My hot tub is making a loud humming sound and won't heat up, what type of Hot Tub/Spa-Specific Servicing diagnoses this as of latest information?”
Examples · Informational
“How much does Routine Cleaning & Water Chemistry Maintenance typically cost per month for a suburban home as of latest information?”
“What are the standard steps involved in Pump repair/replacement before the summer season starts as of latest information?”
Examples · Branded comparison
“Anthony & Sylvan Pools vs Premier Pools & Spas for Comparison of national residential gunite and concrete pool builders on custom 3D design capabilities, construction timelines, franchisee craftsmanship, and structural warranty coverage. as of latest information?”
“Diamond Brite vs Pebble Technology International for Comparison between premium natural aggregate pebble finishes (PebbleTec) and exposed quartz aggregate finishes (Diamond Brite) on texture smoothness, longevity, stain resistance, and upfront material cost. as of latest information?”
Examples · Branded sentiment
“Is American Pool a good choice in commercial & hoa pool service as of latest information?”
“Is Pool Scouts a good choice in seasonal opening & closing (winterization) as of latest information?”
Source: Findrix research. 310 buyer questions by intent, pool & spa services, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 8 pool & spa services segments.
| Segment |
|---|
| Equipment Repair & Replacement |
| Routine Cleaning & Water Chemistry Maintenance |
| Pool Resurfacing & Remodeling |
| Seasonal Opening & Closing (Winterization) |
| New Pool & Spa Construction/Installation |
| Leak Detection & Plumbing Repair |
| Hot Tub/Spa-Specific Servicing |
| Commercial & HOA Pool Service |
8 segments
Examples · Equipment Repair & Replacement
“Connect me with top-rated local providers to get an immediate quote for Filter repair/replacement based on Parts availability/brand compatibility. as of latest information”
Examples · Routine Cleaning & Water Chemistry Maintenance
“How much does Routine Cleaning & Water Chemistry Maintenance typically cost per month for a suburban home as of latest information?”
Examples · Pool Resurfacing & Remodeling
“Connect me with top-rated local providers to get an immediate quote for Plaster/gunite resurfacing based on Contractor licensing/insurance/reputation. as of latest information”
Examples · Seasonal Opening & Closing (Winterization)
“What professional companies provide certified Seasonal Opening & Closing (Winterization) focused on Scheduling availability during peak seasonal windows as of latest information?”
Examples · New Pool & Spa Construction/Installation
“Where can I hire a licensed technician for Vinyl liner installation with availability in 2027 as of latest information?”
Examples · Leak Detection & Plumbing Repair
“Connect me with top-rated local providers to get an immediate quote for Underground plumbing line repair based on Speed of resolution (water loss urgency). as of latest information”
Examples · Hot Tub/Spa-Specific Servicing
“Connect me with top-rated local providers to get an immediate quote for Jet and pump servicing based on Technician familiarity with spa-specific systems. as of latest information”
Examples · Commercial & HOA Pool Service
“Connect me with top-rated local providers to get an immediate quote for HOA/community pool contracts based on Price/contract value at scale. as of latest information”
Source: Findrix research. 8 product segments covered by the question set, pool & spa services, United States.
Neighbouring markets · Home Services
United States · Australia
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Google AI Mode leader Generac · 16.0% · 29 brands measured
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Google AI Mode leader Terminix · 28.9% · 34 brands measured
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Google AI Mode leader Roto-Rooter · 7.4% · 42 brands measured
Open this market
Frequently asked questions
What does this Pool & Spa Services AI Search report measure?
Which pool & spa services brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 310 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pool & Spa Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Pool & Spa Services questions are included?
Questions real buyers ask across 8 product segments, from problem-aware to solution-aware, informational and branded ones. 74% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.