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ItalianoWhich roofing brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 282
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of Gemini’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | GAF | 65.3% | 13.7% | 60.6–69.9 | ChatGPT1Gemini1Google AI Mode1 |
| 22 | Owens Corning | 48.0% | 9.7% | 43.1–52.9 | ChatGPT3Gemini2Google AI Mode2 |
| 33–7 | Erie Home | 32.3% | 5.4% | 27.6–36.9 | ChatGPT9Gemini3Google AI Mode12 |
| 43–7 | Baker Roofing Company | 31.5% | 5.2% | 26.9–36.1 | ChatGPT11Gemini4Google AI Mode3 |
| 53–8 | DaBella | 29.0% | 4.9% | 24.5–33.5 | ChatGPT13Gemini5Google AI Mode9 |
| 63–9 | Power Home Remodeling | 26.5% | 5.3% | 22.2–30.8 | ChatGPT4Gemini6Google AI Mode4 |
| 73–10 | Aspen Contracting | 23.8% | 3.7% | 19.6–27.9 | ChatGPT7Gemini7Google AI Mode6 |
| 85–10 | CertainTeed | 22.5% | 4.9% | 18.4–26.6 | ChatGPT5Gemini8Google AI Mode5 |
| 96–11 | Tecta America | 18.8% | 3.4% | 14.9–22.6 | ChatGPT10Gemini9Google AI Mode7 |
| 107–12 | CentiMark | 17.0% | 3.0% | 13.3–20.7 | ChatGPT6Gemini10Google AI Mode8 |
| 119–14 | Nations Roof | 13.3% | 2.4% | 9.9–16.6 | ChatGPT8Gemini11Google AI Mode11 |
| 1210–15 | Johns Manville | 11.3% | 3.0% | 8.1–14.4 | ChatGPT18Gemini12Google AI Mode14 |
| 1311–20 | The Durable Slate Company | 7.8% | 2.2% | 5.5–10.8 | ChatGPT19Gemini13Google AI Mode13 |
| 1411–20 | Bone Dry Roofing | 7.0% | 1.1% | 4.9–9.9 | Gemini14 |
| 1512–20 | Home Genius Exteriors | 6.3% | 0.9% | 4.3–9.1 | ChatGPT12Gemini15 |
| 1613–20 | Infinity Roofing & Siding | 4.5% | 1.2% | 2.9–7.0 | Gemini16 |
| 1713–20 | Renaissance Roofing | 4.5% | 1.0% | 2.9–7.0 | Gemini17 |
| 1813–20 | RestoreMasters | 4.5% | 0.9% | 2.9–7.0 | Gemini18 |
| 1913–20 | Huber & Associates | 4.3% | 1.0% | 2.7–6.7 | ChatGPT20Gemini19 |
| 2013–20 | RoofConnect | 4.3% | 0.9% | 2.7–6.7 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 13 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| GAF | 1 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Owens Corning | 3 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Power Home Remodeling | 4 | 6 | 4 | ChatGPTGeminiGoogle AI Mode |
| CertainTeed | 5 | 8 | 5 | ChatGPTGeminiGoogle AI Mode |
| Aspen Contracting | 7 | 7 | 6 | ChatGPTGeminiGoogle AI Mode |
| CentiMark | 6 | 10 | 8 | ChatGPTGeminiGoogle AI Mode |
| Tecta America | 10 | 9 | 7 | ChatGPTGeminiGoogle AI Mode |
| Baker Roofing Company | – | 4 | 3 | GeminiGoogle AI Mode |
| Erie Home | 9 | 3 | – | ChatGPTGemini |
| DaBella | – | 5 | 9 | GeminiGoogle AI Mode |
| Best Roofing | 2 | – | – | ChatGPT |
| Nations Roof | 8 | – | – | ChatGPT |
| CMR Construction & Roofing | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, roofing, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| owlroofing.com | 0.1% | 19.3% | 1.8% |
| google.com | 2.6% | – | 8.7% |
| gaf.com | 7.0% | 0.3% | 1.2% |
| theroofingbrief.com | 3.9% | 5.4% | 2.6% |
| homegeniusexteriors.com | 0.6% | 5.2% | 1× |
| roofingcontractor.com | 0.9% | 0.3% | 4.9% |
| modernize.com | 0.1% | 4.7% | 0.9% |
| durableslate.com | 0.6% | 0.8% | 3.0% |
| facebook.com | – | 0.1% | 2.8% |
| reddit.com | 2.4% | 0.4% | 1.7% |
| angi.com | 1.3% | 0.5% | 2.2% |
| ecowatch.com | – | 2.2% | – |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best roofing companies in the US?”
“what are the top-rated roofing companies in the US?”
Examples · Use case
“what are the best roofing companies for a roof hit by severe hail in the US?”
“what are the best roofing companies for a roof replacement covered by insurance in the US?”
Examples · Audience
“which roofing companies are best for suburban homeowners replacing a 20-year-old roof in the US?”
“which roofing companies are best for small commercial building owners managing flat roofs in the US?”
Examples · Selection criteria
“how do roofing companies compare on transferable shingle manufacturer warranties in the US?”
“how do roofing companies compare on local licensing and insurance verification in the US?”
Examples · Problem to solve
“I'm dealing with roof shingle color mismatch installed vs sample in the US. Which roofing companies should I look at?”
“I'm dealing with custom copper chimney flashing leaking mortar joint in the US. Which roofing companies should I look at?”
Source: Findrix research. 400 buyer questions by question type, roofing, United States.
05 · Buyer personas
Who the questions are for
Select a persona to see example questions from this market.
By persona
Examples · Storm-Damaged Homeowners
“what are the best roofing companies for a roof hit by severe hail in the US?”
“what are the best roofing companies for a roof replacement covered by insurance in the US?”
“how do roofing companies compare on transferable shingle manufacturer warranties in the US?”
Examples · Aging-Roof Suburban Owners
“which roofing companies are best for suburban homeowners replacing a 20-year-old roof in the US?”
“I'm dealing with roof shingle color mismatch installed vs sample in the US. Which roofing companies should I look at?”
Examples · Historic and High-End Homeowners
“I'm dealing with custom copper chimney flashing leaking mortar joint in the US. Which roofing companies should I look at?”
Examples · Small Commercial Property Owners
“which roofing companies are best for small commercial building owners managing flat roofs in the US?”
Examples · No persona assigned
“what are the best roofing companies in the US?”
“what are the top-rated roofing companies in the US?”
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Frequently asked questions
What does this Roofing AI Search report measure?
Which roofing brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Roofing brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.