Which roofing brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 32
- Questions
- 322
- Answers
- 3,864
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–5 | GAF | 5.3% | 19.4% | 3.3–8.3 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 21–20 | Owens Corning | 2.6% | 6.2% | 1.3–5.0 | ChatGPT3Gemini2Google AI Mode2Perplexity3 |
| 31–20 | CertainTeed | 2.1% | 6.2% | 1.0–4.3 | ChatGPT2Gemini3Google AI Mode3Perplexity2 |
| 41–20 | Firestone Building Products | 1.9% | 7.5% | 0.9–4.0 | ChatGPT6Gemini4Google AI Mode4Perplexity4 |
| 51–20 | Carlisle SynTec | 1.4% | 4.8% | 0.6–3.4 | ChatGPT4Gemini5Google AI Mode7Perplexity5 |
| 62–20 | IKO | 1.0% | 1.8% | 0.4–2.9 | ChatGPT5Gemini6Google AI Mode6Perplexity6 |
| 72–20 | Tesla Energy | 1.0% | 3.9% | 0.4–2.9 | ChatGPT9Gemini7Google AI Mode9Perplexity20 |
| 82–20 | VELUX | 0.9% | 5.8% | 0.3–2.7 | ChatGPT7Gemini8Google AI Mode14 |
| 92–20 | Henry Company | 0.9% | 2.4% | 0.3–2.7 | ChatGPT8Gemini9Google AI Mode8Perplexity7 |
| 102–20 | DaVinci Roofscapes | 0.9% | 4.5% | 0.3–2.7 | ChatGPT12Gemini10Google AI Mode5Perplexity14 |
| 112–20 | Englert | 0.7% | 2.6% | 0.2–2.4 | ChatGPT10Gemini11Google AI Mode13Perplexity15 |
| 122–20 | HOVER | 0.7% | 1.6% | 0.2–2.4 | ChatGPT17Gemini12Google AI Mode11Perplexity11 |
| 132–20 | TAMKO | 0.6% | 1.1% | 0.2–2.2 | ChatGPT11Gemini13Google AI Mode10Perplexity9 |
| 142–20 | Spectra Metals | 0.6% | 1.9% | 0.2–2.2 | ChatGPT14Gemini14Google AI Mode17Perplexity8 |
| 152–20 | Wet & Forget | 0.6% | 1.9% | 0.2–2.2 | ChatGPT18Gemini15Google AI Mode18Perplexity12 |
| 162–20 | Amerimax Home Products | 0.6% | 1.3% | 0.2–2.2 | ChatGPT15Gemini16Google AI Mode15Perplexity13 |
| 172–20 | Fabral | 0.6% | 1.3% | 0.2–2.2 | ChatGPT19Gemini17Google AI Mode19Perplexity16 |
| 182–20 | Geocel | 0.6% | 1.9% | 0.2–2.2 | ChatGPT20Gemini18Google AI Mode20Perplexity17 |
| 192–20 | Metal Sales Manufacturing | 0.6% | 1.9% | 0.2–2.2 | ChatGPT16Gemini19Perplexity18 |
| 202–20 | Onduline | 0.6% | 1.9% | 0.2–2.2 | Gemini20Perplexity19 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 14 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| GAF | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| CertainTeed | 2 | 3 | 3 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Owens Corning | 3 | 2 | 2 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Firestone Building Products | 6 | 4 | 4 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Carlisle SynTec | 4 | 5 | 7 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| IKO | 5 | 6 | 6 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Henry Company | 8 | 9 | 8 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| Tesla Energy | 9 | 7 | 9 | – | ChatGPTGeminiGoogle AI Mode |
| DaVinci Roofscapes | – | 10 | 5 | – | GeminiGoogle AI Mode |
| VELUX | 7 | 8 | – | – | ChatGPTGemini |
| TAMKO | – | – | 10 | 9 | Google AI ModePerplexity |
| Spectra Metals | – | – | – | 8 | Perplexity |
| Englert | 10 | – | – | – | ChatGPT |
| EagleView | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, roofing, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.3% | 0.8% | 34.0% | 0.1% |
| google.com | 1× | 1.6% | 7.7% | – |
| iccsafe.org | 4.7% | 1.2% | 0.9% | 0.1% |
| gaf.com | 4.5% | 0.7% | 0.7% | 0.9% |
| angi.com | 2.9% | 0.8% | 1.0% | 1.0% |
| facebook.com | 0.1% | – | 2.9% | – |
| epa.gov | 2.0% | – | 1× | 0.1% |
| homefixx.com | 0.1% | – | – | 2.0% |
| roofvista.com | 0.5% | – | 0.6% | 2.0% |
| certainteed.com | 1.8% | <0.1% | 0.2% | 0.1% |
| ca.gov | 1.7% | – | 0.2% | – |
| energy.gov | 1.7% | <0.1% | 0.3% | 0.1% |
05 · The questions we asked
322 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
75% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 82 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What key warranty clauses should I look for before signing an agreement for Fallen Tree/Debris Damage Repair as of latest information?”
“What steps are involved when hiring a company for Annual Maintenance Contracts on a rental property as of latest information?”
Examples · Problem-aware
“Several shingles blew off during last night's storm, is that a sign I require Re-Roof/Overlay as of latest information?”
“Several shingles blew off during last night's storm, is that a sign I require Storm Damage Restoration as of latest information?”
Examples · Informational
“What is the typical lifespan and maintenance requirement for Flat/Low-Slope Membrane Replacement as of latest information?”
“How does Preventative Maintenance usually work from initial inspection to final cleanup as of latest information?”
Examples · Branded sentiment
“Is Spectra Metals a good choice in gutter services as of latest information?”
“Is Owens Corning a good choice in new construction roofing as of latest information?”
Source: Findrix research. 322 buyer questions by intent, roofing, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 10 roofing segments.
| Segment |
|---|
| Roof Repair |
| Full Roof Replacement |
| Roof-Adjacent Add-On Installations |
| Preventative Maintenance |
| New Construction Roofing |
| Specialty Structure Roofing |
| Roof Inspection & Certification |
| Storm Damage Restoration |
| Gutter Services |
| Re-Roof/Overlay |
10 segments
Examples · Roof Repair
“What are the main pros and cons of Roof Repair versus doing a complete roof replacement as of latest information?”
Examples · Full Roof Replacement
“What is the typical lifespan and maintenance requirement for Flat/Low-Slope Membrane Replacement as of latest information?”
Examples · Roof-Adjacent Add-On Installations
“Is VELUX a good choice in roof-adjacent add-on installations as of latest information?”
Examples · Preventative Maintenance
“What steps are involved when hiring a company for Annual Maintenance Contracts on a rental property as of latest information?”
Examples · New Construction Roofing
“Is Owens Corning a good choice in new construction roofing as of latest information?”
Examples · Specialty Structure Roofing
“Is Onduline a good choice in specialty structure roofing as of latest information?”
Examples · Roof Inspection & Certification
“Is HOVER a good choice in roof inspection & certification as of latest information?”
Examples · Storm Damage Restoration
“What key warranty clauses should I look for before signing an agreement for Fallen Tree/Debris Damage Repair as of latest information?”
Examples · Gutter Services
“Is Spectra Metals a good choice in gutter services as of latest information?”
Examples · Re-Roof/Overlay
“Is Carlisle SynTec a good choice in re-roof/overlay as of latest information?”
Source: Findrix research. 10 product segments covered by the question set, roofing, United States.
Neighbouring markets · Home Services
United States · Australia
Electrical Services
Gemini leader Generac · 17.6% · 29 brands measured
Open this marketUnited States · Australia
Heating & Air Conditioning
Gemini leader Carrier · 15.6% · 38 brands measured
Open this marketUnited States · Australia
Pest & Wildlife Control
Gemini leader Terminix · 25.5% · 34 brands measured
Open this marketUnited States · Australia
Plumbing Services
Gemini leader Roto-Rooter · 8.5% · 42 brands measured
Open this market
Frequently asked questions
What does this Roofing AI Search report measure?
Which roofing brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 322 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Roofing brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Roofing questions are included?
Questions real buyers ask across 10 product segments, from problem-aware to solution-aware, informational and branded ones. 75% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.