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ItalianoWhich pet food & nutrition brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 291
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of Google AI Mode’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Chewy | 54.3% | 9.2% | 50.8–57.7 | ChatGPT1Gemini3Google AI Mode1 |
| 22 | Purina | 41.9% | 6.6% | 38.4–45.3 | ChatGPT2Gemini1Google AI Mode2 |
| 33 | Purina Pro Plan | 34.4% | 5.4% | 31.1–37.7 | ChatGPT3Gemini2Google AI Mode3 |
| 44 | Royal Canin | 26.1% | 4.2% | 23.1–29.2 | ChatGPT4Gemini4Google AI Mode4 |
| 55–9 | Blue Buffalo | 20.3% | 3.1% | 17.5–23.0 | ChatGPT5Gemini7Google AI Mode5 |
| 65–10 | Weruva | 17.0% | 2.7% | 14.4–19.6 | ChatGPT8Gemini6Google AI Mode6 |
| 75–10 | Hill's Science Diet | 15.9% | 2.4% | 13.3–18.4 | ChatGPT6Gemini13Google AI Mode7 |
| 85–10 | Stella & Chewy's | 15.9% | 2.6% | 13.3–18.4 | ChatGPT9Gemini9Google AI Mode8 |
| 95–11 | Open Farm | 15.0% | 2.4% | 12.5–17.5 | Gemini5Google AI Mode9 |
| 106–15 | Instinct | 14.0% | 2.3% | 11.6–16.4 | ChatGPT7Gemini8Google AI Mode10 |
| 119–18 | Royal Canin Veterinary Diet | 10.4% | 1.7% | 8.3–12.5 | ChatGPT11Gemini12Google AI Mode11 |
| 1210–18 | Hill's Prescription Diet | 10.1% | 1.7% | 8.0–12.2 | ChatGPT18Gemini17Google AI Mode12 |
| 1310–18 | Native Pet | 10.0% | 1.9% | 7.9–12.1 | ChatGPT13Gemini11Google AI Mode13 |
| 1410–18 | Zesty Paws | 9.8% | 2.0% | 7.7–11.8 | ChatGPT15Gemini10Google AI Mode14 |
| 1510–18 | Nutramax Laboratories | 9.6% | 1.8% | 7.6–11.7 | ChatGPT12Gemini15Google AI Mode15 |
| 1611–20 | The Honest Kitchen | 8.4% | 1.3% | 6.6–10.5 | Google AI Mode16 |
| 1711–20 | VetriScience | 8.3% | 1.6% | 6.5–10.4 | ChatGPT14Gemini14Google AI Mode17 |
| 1811–20 | Tiki Cat | 7.4% | 1.2% | 5.8–9.4 | ChatGPT20Gemini16Google AI Mode18 |
| 1916–20 | JustFoodForDogs | 5.6% | 1.1% | 4.2–7.4 | ChatGPT17Gemini18Google AI Mode19 |
| 2016–20 | Primal Pet Foods | 5.5% | 1.0% | 4.1–7.3 | ChatGPT16Gemini20Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 8 of 12 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Chewy | 1 | 3 | 1 | ChatGPTGeminiGoogle AI Mode |
| Purina | 2 | 1 | 2 | ChatGPTGeminiGoogle AI Mode |
| Purina Pro Plan | 3 | 2 | 3 | ChatGPTGeminiGoogle AI Mode |
| Royal Canin | 4 | 4 | 4 | ChatGPTGeminiGoogle AI Mode |
| Blue Buffalo | 5 | 7 | 5 | ChatGPTGeminiGoogle AI Mode |
| Weruva | 8 | 6 | 6 | ChatGPTGeminiGoogle AI Mode |
| Instinct | 7 | 8 | 10 | ChatGPTGeminiGoogle AI Mode |
| Stella & Chewy's | 9 | 9 | 8 | ChatGPTGeminiGoogle AI Mode |
| Hill's Science Diet | 6 | – | 7 | ChatGPTGoogle AI Mode |
| Open Farm | – | 5 | 9 | GeminiGoogle AI Mode |
| Iams | 10 | – | – | ChatGPT |
| Zesty Paws | – | 10 | – | Gemini |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pet food & nutrition, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 0.1% | – | 48.8% |
| chewy.com | 16.1% | 5.0% | 2.3% |
| petmd.com | 4.2% | 8.7% | 2.5% |
| forbes.com | 0.2% | 7.7% | 2.1% |
| reddit.com | 4.8% | 2.7% | 3.7% |
| petco.com | 4.5% | 0.9% | 0.5% |
| walmart.com | 4.0% | 0.7% | 0.1% |
| cats.com | 0.2% | 3.6% | 1.7% |
| amazon.com | 0.1% | – | 3.4% |
| fda.gov | 3.2% | – | 0.3% |
| purina.com | 3.1% | 0.2% | 0.6% |
| businessinsider.com | 0.2% | 2.5% | 0.8% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 116 |
| Use case | 289 |
| Audience | 161 |
| Selection criteria | 145 |
| Problem to solve | 89 |
By question type
Examples · General questions
“what are the best pet food brands in the US?”
“which pet food brands are best value for money in the US?”
Examples · Use case
“looking for raw dog foods for sensitive stomachs in the US, any recommendations?”
“which wet dog foods have the best reputation for sensitive stomachs in the US?”
Examples · Audience
“which brands of senior dog foods do owners of geriatric dogs usually go with in the US?”
“which pet food brands do handlers of working dogs and canine athletes usually go with in the US?”
Examples · Selection criteria
“which puppy foods should I choose if protein content matters most in the US?”
“which pet food brands should I choose if novel single-source proteins like venison or rabbit matter most in the US?”
Examples · Problem to solve
“The dog food bag got smaller but the price stayed the same. Which pet food brands should I look at in the US?”
“My dog has an ear infection flare-up despite hypoallergenic food. After veterinary assessment, which pet food brands offer suitable hypoallergenic diets in the US?”
Source: Findrix research. 800 buyer questions by question type, pet food & nutrition, United States.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Puppy Food
“which puppy foods should I choose if protein content matters most in the US?”
Examples · Raw Dog Food
“looking for raw dog foods for sensitive stomachs in the US, any recommendations?”
Examples · Senior Dog Food
“which brands of senior dog foods do owners of geriatric dogs usually go with in the US?”
Examples · Wet Dog Food
“which wet dog foods have the best reputation for sensitive stomachs in the US?”
Examples · No product type assigned
“what are the best pet food brands in the US?”
“The dog food bag got smaller but the price stayed the same. Which pet food brands should I look at in the US?”
“which pet food brands should I choose if novel single-source proteins like venison or rabbit matter most in the US?”
Frequently asked questions
What does this Pet Food & Nutrition AI Search report measure?
Which pet food & nutrition brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pet Food & Nutrition brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 8 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.