Findrix

Sports & Outdoors in AI answers,
United States

See which brands AI recommends across sports & outdoors markets, who shows up
across categories, and which sources shape those recommendations.

Market
1
Top-20 brands
30
AI answers
3,960
AI engines
4

01 · Market landscape

How does AI visibility differ
across Sports & Outdoors markets?

See which brands lead each Sports & Outdoors market on ChatGPT and how many brands it ranks.

ChatGPT
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#MarketMost named brandLeader’s mention rateBrandsOpen
1Sports Nutrition & SupplementsNaked Nutrition10.0%74

Naked Nutrition leads sports nutrition & supplements on ChatGPT.It appears in 10.0% of answers, ahead of 73 other ranked brands.

Source: Findrix research. ChatGPT, 1 Sports & Outdoors market. Measured Sep 2026.

03 · Sources

Who shapes Sports & Outdoors recommendations?

The domains ChatGPT cites most often across Sports & Outdoors markets.

ChatGPT
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nih.gov is ChatGPT’s most-cited Sports & Outdoors source.It takes 23.7% of ChatGPT citations; the top 10 domains together take 46.0% of 781 cited domains.

Source: Findrix research. ChatGPT, 781 cited domains across 1 Sports & Outdoors market. Measured Sep 2026.

Frequently asked questions

What does the Findrix Sports & Outdoors report measure?

Which brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask for sports & outdoors recommendations, and which sites those engines cite. It covers 1 Sports & Outdoors market, each measured on its own set of buyer questions in Sep 2026.

Which markets are included in the Sports & Outdoors dataset?

1 United States market: sports nutrition & supplements. Each has its own questions, brands and ranking.

What does “mention rate” mean?

The share of buyer questions where an engine names the brand. Each question is asked 3 times to each engine. Every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.

Why are rates shown for one engine at a time?

Each engine answers a different number of questions with its own sources, so its rates have their own denominator. Adding them up would compare unlike numbers — pick an engine to see its view of every market.

Why is a brand’s cell empty in a market?

The table shows each engine’s published top 20 per market. An empty cell means the brand is not in that top 20 — it may still be named, just less often than the brands above it.

Can I compare mention rates across different markets?

Only with care. Every market has its own question set and its own number of competing brands, so a lower rate in a crowded market can be a stronger position than a higher rate in a concentrated one. Compare brands within a market; across markets, compare places, not rates.

Where do the questions in this dataset come from?

From the way people actually shop each category: recommendation, comparison and problem-first questions, 330 per market. The set is fixed for a measurement, so every brand in a market is judged on the same questions.

How often is the data updated?

Every market is a dated measurement — the Sports & Outdoors figures on this page were collected in Sep 2026. We re-measure markets and add new ones over time; the date on the page always tells you which run you are looking at.

How can I find my brand in the Sports & Outdoors report?

Type your full brand name into the search at the top of this page — it is an exact match across every brand in our published top 20s. Not there yet? Start a free trial and we will measure your brand in your own market.