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How does Google AI Mode answer
Sports & Outdoors questions in the United States?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Sports & Outdoors markets.
- Sports & Outdoors market
- 1
- Top-20 brands
- 20
- Questions
- 800
- Citations
- 2,608
01 · Engine profile
Where do the engines get
their Sports & Outdoors answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
382
domains cited — the narrowest pool of the 3 engines
ChatGPT 1,874 · Gemini 404
Source: Findrix research. 1 US Sports & Outdoors market · 800 questions · 1 run per question · measured Oct 2026.
02 · Engine consensus
Do the engines agree on who
leads each Sports & Outdoors market?
The brand Google AI Mode names first in the Sports & Outdoors market, next to what
ChatGPT and Gemini name first.
| Sports & Outdoors market | Google AI Mode | ChatGPT | Gemini |
|---|---|---|---|
| Sports Nutrition & Supplements | Transparent Labs65.1% | Transparent Labs46.9% | Transparent Labs73.6% |
03 · Market landscape
Where is Google AI Mode most concentrated on a few brands?
Top-3 brands hold 21% of Google AI Mode’s brand mentions in Sports Nutrition & Supplements.
| Sports & Outdoors market | Most named brand | Mention rate Share of the engine’s answers in the market that name the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Sports Nutrition & Supplements | Transparent Labs | 65.1% | 249 | Medium concentrated |
04 · Brands
Which brands does Google AI Mode recommend across Sports & Outdoors?
See which brands make Google AI Mode’s top 20 across Sports & Outdoors markets, and where each brand is most visible.
- 20brands in Google AI Mode’s top 20
in this market
| Brand | Markets present Sports & Outdoors markets where the brand is in Google AI Mode’s top 20 | Sports Nutrition & Supplements |
|---|---|---|
| Transparent Labs | 1 / 1 | 65.1% |
| Nutricost | 1 / 1 | 24.4% |
| Thorne | 1 / 1 | 14.6% |
| Skratch Labs | 1 / 1 | 11.6% |
| Science in Sport | 1 / 1 | 11.4% |
| Form Nutrition | 1 / 1 | 10.5% |
| Kaged | 1 / 1 | 9.9% |
| BulkSupplements | 1 / 1 | 9.8% |
| Momentous | 1 / 1 | 9.5% |
| Maurten | 1 / 1 | 8.3% |
05 · Sources
Where does Google AI Mode get its Sports & Outdoors recommendations from?
These are the websites most often cited in Google AI Mode’s Sports & Outdoors recommendations, and how many markets they appear in.
| # | Source | Citations Times Google AI Mode cited the site in Sports & Outdoors answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Sports & Outdoors markets Markets where the site is cited |
|---|---|---|---|
| 1 | google.com | 345 | |
| 2 | amazon.com | 222 | |
| 3 | forbes.com | 181 | |
| 4 | fortune.com | 141 | |
| 5 | garagegymreviews.com | 132 | |
| 6 | reddit.com | 102 | |
| 7 | tigerfitness.com | 86 | |
| 8 | healthline.com | 59 | |
| 9 | thefeed.com | 52 | |
| 10 | transparentlabs.com | 51 |
06 · The questions we asked
What do people ask Google AI Mode about Sports & Outdoors?
See what kinds of Sports & Outdoors questions make up the dataset.
| By buying intent / By question type | Question type | Share of questions |
|---|---|---|
| By question type · 800 questions | General questions | 14% |
| By question type · 800 questions | Use case | 35% |
| By question type · 800 questions | Audience | 21% |
| By question type · 800 questions | Selection criteria | 19% |
| By question type · 800 questions | Problem to solve | 11% |
By question type · 800 questions
Example prompts
- “what are the best sports nutrition brands in the US?”General questions
- “what are the best whey protein powders in the US?”General questions
- “which sports nutrition brands are best for bodybuilders and powerlifters in the US?”Audience
- “which sports nutrition brands should I choose if natural sweeteners and no artificial dyes matter most in the US?”Selection criteria
- “which creatine monohydrate supplements are best on ingredient purity and third party testing in the US?”Selection criteria
- “what are the best sports nutrition brands for preventing bonking during 20-mile long runs in the US?”Use case
- “plant protein powder tastes gritty and chalky. which plant protein powders should I buy in the US?”Problem to solve
- “which plant protein powders are best for vegans in the US?”Audience
- “energy chews stick to teeth while running. which endurance energy chews should I buy in the US?”Problem to solve
- “what are the best electrolyte drink powders for marathon and distance running in the US?”Use case
Frequently asked questions
What does this Google AI Mode Sports & Outdoors report measure?
Which brands Google AI Mode names when buyers in the United States ask Sports & Outdoors questions, and which websites it cites in those answers. It covers 1 Sports & Outdoors market and 800 buyer questions, each asked once, and sets Google AI Mode next to ChatGPT and Gemini on the same questions.
“Mention rate” — what does it mean?
The share of Google AI Mode’s answers to a market’s buyer questions that name the brand. Each question is asked once, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Sports & Outdoors markets are included?
One US market measured on Google AI Mode: Sports Nutrition & Supplements. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Google AI Mode — just below its top 20.
What counts as a citation?
A link to a website that Google AI Mode shows as a source in its answer. We count every cited URL and group them by domain.
Why can Google AI Mode mention a brand without citing its website?
Naming a brand and citing a source are separate. Google AI Mode often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Google AI Mode these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked once and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.