Which activewear & athletic apparel brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 29
- Questions
- 353
- Answers
- 4,221
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–3 | Lululemon | 14.1% | 13.3% | 10.8–18.1 | ChatGPT3Gemini1Google AI Mode1Perplexity2 |
| 21–3 | Nike | 13.7% | 16.7% | 10.5–17.7 | ChatGPT1Gemini2Google AI Mode3Perplexity1 |
| 31–5 | 2XU | 9.8% | 17.9% | 7.1–13.4 | ChatGPT8Gemini3Google AI Mode2Perplexity11 |
| 43–19 | Patagonia | 4.6% | 5.3% | 2.9–7.3 | ChatGPT6Gemini4Google AI Mode7Perplexity5 |
| 53–19 | Adidas | 4.6% | 4.8% | 2.9–7.3 | ChatGPT2Gemini5Google AI Mode6Perplexity3 |
| 64–20 | Alo Yoga | 3.7% | 3.5% | 2.2–6.2 | ChatGPT13Gemini6Google AI Mode4Perplexity6 |
| 74–20 | Bonds | 3.3% | 8.6% | 1.9–5.7 | Gemini7Google AI Mode18Perplexity14 |
| 84–20 | Under Armour | 3.3% | 2.5% | 1.9–5.7 | ChatGPT4Gemini8Google AI Mode8Perplexity7 |
| 94–20 | Lorna Jane | 3.0% | 3.0% | 1.7–5.4 | ChatGPT7Gemini9Google AI Mode5Perplexity4 |
| 104–20 | ASICS | 2.8% | 4.2% | 1.5–5.1 | ChatGPT10Gemini10Google AI Mode11Perplexity13 |
| 114–20 | P.E Nation | 2.0% | 2.0% | 1.0–4.0 | ChatGPT19Gemini11Google AI Mode13Perplexity15 |
| 124–20 | Champion | 2.0% | 2.1% | 1.0–4.0 | Gemini12Google AI Mode15Perplexity19 |
| 134–20 | Salomon | 1.8% | 2.0% | 0.8–3.8 | ChatGPT18Gemini13Google AI Mode20Perplexity20 |
| 144–20 | Rockwear | 1.7% | 1.1% | 0.8–3.7 | ChatGPT9Gemini14Google AI Mode9Perplexity8 |
| 154–20 | Speedo | 1.7% | 1.9% | 0.8–3.7 | ChatGPT12Gemini15Google AI Mode12Perplexity12 |
| 164–20 | Nimble Activewear | 1.7% | 2.1% | 0.8–3.7 | ChatGPT14Gemini16Google AI Mode10Perplexity16 |
| 174–20 | Cotton On Body | 1.5% | 1.0% | 0.7–3.4 | ChatGPT11Gemini17Google AI Mode16Perplexity10 |
| 184–20 | The North Face | 1.5% | 1.2% | 0.7–3.4 | ChatGPT16Gemini18Google AI Mode17Perplexity9 |
| 194–20 | LSKD | 1.4% | 1.0% | 0.6–3.3 | ChatGPT5Gemini19Google AI Mode14 |
| 206–20 | Billabong | 0.9% | 1.2% | 0.3–2.6 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 15 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Nike | 1 | 2 | 3 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Lululemon | 3 | 1 | 1 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Adidas | 2 | 5 | 6 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Patagonia | 6 | 4 | 7 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Lorna Jane | 7 | 9 | 5 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Under Armour | 4 | 8 | 8 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| 2XU | 8 | 3 | 2 | – | ChatGPTGeminiGoogle AI Mode |
| Alo Yoga | – | 6 | 4 | 6 | GeminiGoogle AI ModePerplexity |
| Rockwear | 9 | – | 9 | 8 | ChatGPTGoogle AI ModePerplexity |
| ASICS | 10 | 10 | – | – | ChatGPTGemini |
| LSKD | 5 | – | – | – | ChatGPT |
| Bonds | – | 7 | – | – | Gemini |
| The North Face | – | – | – | 9 | Perplexity |
| Nimble Activewear | – | – | 10 | – | Google AI Mode |
| Cotton On Body | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, activewear & athletic apparel, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 0.6% | – | 42.4% | – |
| youtube.com | 0.7% | 0.1% | 8.4% | 1× |
| catarcottega.com | 0.4% | 7.1% | 0.6% | 0.1% |
| 2xu.com | 1.8% | 5.7% | 3.3% | 1.1% |
| runnersworld.com | 3.5% | 1.5% | – | 4.8% |
| nih.gov | 4.1% | <0.1% | 0.4% | 0.8% |
| nike.com | 4.1% | 1.8% | 1.0% | 2.7% |
| rei.com | 3.8% | 0.9% | 0.1% | 4.1% |
| outdoorgearlab.com | 0.7% | 0.7% | 1× | 3.3% |
| runna.com | 0.1% | 3.0% | 0.3% | 0.6% |
| fitnessclothingmanufacturer.com | 0.1% | 2.4% | 1× | 0.1% |
| lululemon.com.au | 1.5% | 0.4% | 2.4% | 0.1% |
05 · The questions we asked
353 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
77% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 113 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What is the performance difference between traditional cotton tops and technical Performance/Technical Sportswear for Fit precision for performance as of latest information?”
“Where can I buy highly rated Shorts that offer Fit tailored to male body shape with free returns as of latest information?”
Examples · Problem-aware
“How can I prevent chafing and stay cool without sacrificing Comfort for all-day wear on long runs as of latest information?”
“How can I prevent chafing and stay cool without sacrificing Fit and mobility on long runs as of latest information?”
Examples · Informational
“What should I look for when choosing Men's to ensure maximum Fit and athletic cut as of latest information?”
“What should I look for when choosing Athletic Bottoms to ensure maximum Waistband comfort/support as of latest information?”
Examples · Branded comparison
“Berlei vs Rockwear for high-impact support and fit for larger bust sizes at accessible price points as of latest information?”
Examples · Branded sentiment
“Is Nike a good choice in women's as of latest information?”
“Is Adidas a good choice in men's as of latest information?”
Source: Findrix research. 353 buyer questions by intent, activewear & athletic apparel, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 14 activewear & athletic apparel segments.
| Segment |
|---|
| Women's |
| Athletic Tops |
| Athletic Bottoms |
| Men's |
| Sports Bras |
| Hoodies, Sweatshirts & Mid-Layers |
| Kids' and Youth |
| Outdoor and Adventure Activewear |
| Performance/Technical Sportswear |
| Swim & Watersports Apparel |
| Yoga & Studio Wear |
| Athleisure/Lifestyle Activewear |
| All-in-Ones & Co-Ord Sets |
| Unisex/Gender-Neutral Activewear |
14 segments
Examples · Women's
“Is Nike a good choice in women's as of latest information?”
Examples · Athletic Tops
“How do seamless gym tights compare to Long-Sleeve Performance Tops when prioritizing Fit and range of motion as of latest information?”
Examples · Athletic Bottoms
“Is Lorna Jane a good choice in athletic bottoms as of latest information?”
Examples · Men's
“Where can I buy highly rated Shorts that offer Fit tailored to male body shape with free returns as of latest information?”
Examples · Sports Bras
“Berlei vs Rockwear for high-impact support and fit for larger bust sizes at accessible price points as of latest information?”
Examples · Hoodies, Sweatshirts & Mid-Layers
“Where can I buy highly rated Crewneck sweatshirts that offer Fit and layering compatibility with free returns as of latest information?”
Examples · Kids' and Youth
“Is Bonds a good choice in kids' and youth as of latest information?”
Examples · Outdoor and Adventure Activewear
“How do seamless gym tights compare to Insulated layers when prioritizing Layering compatibility as of latest information?”
Examples · Performance/Technical Sportswear
“What is the performance difference between traditional cotton tops and technical Performance/Technical Sportswear for Fit precision for performance as of latest information?”
Examples · Swim & Watersports Apparel
“Is Speedo a good choice in swim & watersports apparel as of latest information?”
Examples · Yoga & Studio Wear
“Is Alo Yoga a good choice in yoga & studio wear as of latest information?”
Examples · Athleisure/Lifestyle Activewear
“Which types of Casual hoodies and crews are best suited to provide Comfort for all-day wear for studio workouts as of latest information?”
Examples · All-in-Ones & Co-Ord Sets
“Is P.E Nation a good choice in all-in-ones & co-ord sets as of latest information?”
Examples · Unisex/Gender-Neutral Activewear
“How do seamless gym tights compare to Unisex Tees when prioritizing Style/aesthetic neutrality as of latest information?”
Source: Findrix research. 14 product segments covered by the question set, activewear & athletic apparel, Australia.
Neighbouring markets · Fashion & Apparel
United States · Australia
Jewellery
Gemini leader Michael Hill · 7.7% · 30 brands measured
Open this marketUnited States · Australia
Swimwear & Resortwear
Gemini leader Speedo · 18.0% · 39 brands measured
Open this marketUnited States · Australia
Women's Everyday Fashion
Gemini leader Cotton On Body · 36.3% · 44 brands measured
Open this market
Frequently asked questions
What does this Activewear & Athletic Apparel AI Search report measure?
Which activewear & athletic apparel brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 353 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Activewear & Athletic Apparel brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Activewear & Athletic Apparel questions are included?
Questions real buyers ask across 14 product segments, from problem-aware to solution-aware, informational and branded ones. 77% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.