Deutsch
Français
Español
Português (Brasil)
ItalianoWhich activewear & athletic apparel brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 396
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of Gemini’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Nike | 26.9% | 5.3% | 23.8–30.0 | ChatGPT1Gemini1Google AI Mode4 |
| 21–3 | Lorna Jane | 23.9% | 4.9% | 20.9–26.8 | ChatGPT4Gemini2Google AI Mode1 |
| 32–5 | 2XU | 20.5% | 3.9% | 17.7–23.3 | ChatGPT6Gemini3Google AI Mode3 |
| 43–6 | LSKD | 17.8% | 3.2% | 15.1–20.4 | ChatGPT3Gemini4Google AI Mode2 |
| 53–6 | Under Armour | 17.8% | 3.3% | 15.1–20.4 | ChatGPT2Gemini5Google AI Mode6 |
| 64–10 | Gymshark | 12.9% | 2.5% | 10.5–15.2 | ChatGPT5Gemini6Google AI Mode7 |
| 76–13 | Rockwear | 11.8% | 2.1% | 9.5–14.0 | ChatGPT11Gemini7Google AI Mode5 |
| 86–16 | Decathlon | 9.5% | 1.6% | 7.7–11.7 | ChatGPT8Gemini8 |
| 96–16 | ASICS | 9.3% | 1.7% | 7.4–11.5 | ChatGPT9Gemini9Google AI Mode12 |
| 106–16 | Ryderwear | 8.6% | 1.5% | 6.9–10.8 | ChatGPT15Gemini10Google AI Mode11 |
| 117–17 | CRZ YOGA | 8.1% | 1.4% | 6.4–10.2 | ChatGPT17Gemini11Google AI Mode13 |
| 127–17 | Sweaty Betty | 8.1% | 1.5% | 6.4–10.2 | Gemini12Google AI Mode14 |
| 137–19 | Salomon | 7.9% | 1.3% | 6.2–9.9 | ChatGPT13Gemini13Google AI Mode19 |
| 148–20 | Muscle Nation | 6.9% | 1.1% | 5.3–8.8 | Gemini14Google AI Mode20 |
| 158–20 | Nimble Activewear | 6.1% | 1.0% | 4.7–8.0 | ChatGPT10Gemini15Google AI Mode8 |
| 168–20 | Patagonia | 5.9% | 1.0% | 4.4–7.7 | ChatGPT7Gemini16Google AI Mode9 |
| 1711–20 | STEP ONE | 4.9% | 0.8% | 3.6–6.6 | Gemini17 |
| 1813–20 | KIPRUN | 4.5% | 0.7% | 3.3–6.2 | ChatGPT19Gemini18 |
| 1913–20 | T8 | 4.5% | 0.8% | 3.3–6.2 | Gemini19 |
| 2014–20 | TWL | 4.3% | 0.7% | 3.1–5.9 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 13 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Nike | 1 | 1 | 4 | ChatGPTGeminiGoogle AI Mode |
| Lorna Jane | 4 | 2 | 1 | ChatGPTGeminiGoogle AI Mode |
| LSKD | 3 | 4 | 2 | ChatGPTGeminiGoogle AI Mode |
| 2XU | 6 | 3 | 3 | ChatGPTGeminiGoogle AI Mode |
| Under Armour | 2 | 5 | 6 | ChatGPTGeminiGoogle AI Mode |
| Gymshark | 5 | 6 | 7 | ChatGPTGeminiGoogle AI Mode |
| Rockwear | – | 7 | 5 | GeminiGoogle AI Mode |
| Patagonia | 7 | – | 9 | ChatGPTGoogle AI Mode |
| Decathlon | 8 | 8 | – | ChatGPTGemini |
| Nimble Activewear | 10 | – | 8 | ChatGPTGoogle AI Mode |
| ASICS | 9 | 9 | – | ChatGPTGemini |
| Ryderwear | – | 10 | – | Gemini |
| Brooks Running | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, activewear & athletic apparel, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 0.2% | – | 74.3% |
| reddit.com | 8.9% | 1.0% | 2.5% |
| nike.com | 5.2% | 0.3% | 0.1% |
| lululemon.com.au | 5.1% | 4.3% | 1.3% |
| womensweekly.com.au | 0.3% | 3.9% | 0.2% |
| adidas.com.au | 3.7% | 0.6% | 0.1% |
| underarmour.com.au | 3.3% | 0.5% | 0.1% |
| gymshark.com | 3.2% | 1.3% | 0.6% |
| russh.com | 0.1% | 3.2% | 0.3% |
| lornajane.com.au | 3.0% | 1.5% | 1.0% |
| lskd.co | 2.9% | 0.7% | 0.4% |
| runnersworld.com | 1.0% | 2.9% | – |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 112 |
| Use case | 280 |
| Audience | 167 |
| Selection criteria | 155 |
| Problem to solve | 86 |
By question type
Examples · General questions
“what are the best activewear brands in Australia?”
“what are the best high impact sports bras in Australia?”
Examples · Use case
“what should I buy if I need track pants for athletics and running in Australia?”
“which running jackets work best for running in the rain in Australia?”
Examples · Audience
“which bike shorts suit pregnant women best in Australia?”
“which activewear brands are most popular with crossfitters and functional strength gym-goers in Australia?”
Examples · Selection criteria
“how much does squat-proof opacity vary between activewear brands in Australia?”
“how do activewear brands compare on certified UPF50+ sun protection in Australia?”
Examples · Problem to solve
“I'm dealing with activewear leggings waistband rolling down during pilates in Australia. Which activewear brands should I look at?”
“running puffer vest makes me overheat and sweat. which running puffer vests should I buy in Australia?”
Source: Findrix research. 800 buyer questions by question type, activewear & athletic apparel, Australia.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Full-Zip Running Jackets
“which running jackets work best for running in the rain in Australia?”
Examples · High-Impact Sports Bras
“what are the best high impact sports bras in Australia?”
Examples · Women's Bike Shorts
“which bike shorts suit pregnant women best in Australia?”
Examples · Puffer Vests
“running puffer vest makes me overheat and sweat. which running puffer vests should I buy in Australia?”
Examples · Track Pants
“what should I buy if I need track pants for athletics and running in Australia?”
Examples · No product type assigned
“what are the best activewear brands in Australia?”
“how much does squat-proof opacity vary between activewear brands in Australia?”
“I'm dealing with activewear leggings waistband rolling down during pilates in Australia. Which activewear brands should I look at?”
Neighbouring markets · Fashion & Apparel
United States · Australia
Jewellery
Gemini leader Michael Hill · 18.1% · 563 brands measured
Open this marketUnited States · Australia
Swimwear & Resortwear
Gemini leader Hunza G · 50.1% · 420 brands measured
Open this marketUnited States · Australia
Women's Everyday Fashion
Gemini leader Country Road · 30.3% · 571 brands measured
Open this market
Frequently asked questions
What does this Activewear & Athletic Apparel AI Search report measure?
Which activewear & athletic apparel brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Activewear & Athletic Apparel brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.