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ItalianoWhich jewellery brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 563
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of Google AI Mode’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Mejuri | 16.5% | 4.7% | 13.9–19.1 | ChatGPT3Gemini2Google AI Mode1 |
| 22–8 | Sarah & Sebastian | 11.3% | 2.7% | 9.1–13.4 | ChatGPT11Gemini7Google AI Mode2 |
| 32–9 | By Charlotte | 10.3% | 2.7% | 8.1–12.4 | ChatGPT4Gemini4Google AI Mode3 |
| 42–9 | Michael Hill | 9.8% | 3.5% | 7.7–11.8 | ChatGPT1Gemini1Google AI Mode4 |
| 52–11 | Lovisa | 9.0% | 3.5% | 7.2–11.2 | ChatGPT5Gemini6Google AI Mode5 |
| 62–11 | Camile & Stone | 8.4% | 2.9% | 6.6–10.5 | ChatGPT16Gemini3Google AI Mode6 |
| 72–12 | Temple & Grace | 8.3% | 2.9% | 6.5–10.4 | ChatGPT2Gemini11Google AI Mode7 |
| 82–13 | Arms of Eve | 8.0% | 2.0% | 6.3–10.1 | ChatGPT14Gemini5Google AI Mode8 |
| 93–18 | Pandora | 6.4% | 2.0% | 4.9–8.3 | ChatGPT8Gemini9Google AI Mode9 |
| 105–20 | S-kin Studio | 5.6% | 1.6% | 4.2–7.4 | ChatGPT10Gemini10Google AI Mode10 |
| 115–20 | Tiffany & Co | 5.4% | 1.6% | 4.0–7.2 | Gemini12Google AI Mode11 |
| 127–20 | Temple of the Sun | 4.8% | 1.2% | 3.5–6.5 | ChatGPT7Google AI Mode12 |
| 138–20 | Saint Valentine | 4.6% | 1.3% | 3.4–6.3 | ChatGPT17Google AI Mode13 |
| 149–20 | Industrial Strength | 3.8% | 1.0% | 2.6–5.3 | Google AI Mode14 |
| 159–20 | Natasha Schweitzer | 3.8% | 1.0% | 2.6–5.3 | Google AI Mode15 |
| 169–20 | Swarovski | 3.8% | 1.1% | 2.6–5.3 | Gemini14Google AI Mode16 |
| 179–20 | Anatometal | 3.4% | 0.8% | 2.3–4.9 | Google AI Mode17 |
| 189–20 | THOMAS SABO | 3.4% | 1.1% | 2.3–4.9 | ChatGPT20Gemini8Google AI Mode18 |
| 1910–20 | Francesca | 3.0% | 0.9% | 2.0–4.4 | ChatGPT6Gemini13Google AI Mode19 |
| 2010–20 | Najo | 3.0% | 0.8% | 2.0–4.4 | Gemini15Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Michael Hill | 1 | 1 | 4 | ChatGPTGeminiGoogle AI Mode |
| Mejuri | 3 | 2 | 1 | ChatGPTGeminiGoogle AI Mode |
| By Charlotte | 4 | 4 | 3 | ChatGPTGeminiGoogle AI Mode |
| Lovisa | 5 | 6 | 5 | ChatGPTGeminiGoogle AI Mode |
| Pandora | 8 | 9 | 9 | ChatGPTGeminiGoogle AI Mode |
| S-kin Studio | 10 | 10 | 10 | ChatGPTGeminiGoogle AI Mode |
| Temple & Grace | 2 | – | 7 | ChatGPTGoogle AI Mode |
| Sarah & Sebastian | – | 7 | 2 | GeminiGoogle AI Mode |
| Camile & Stone | – | 3 | 6 | GeminiGoogle AI Mode |
| Arms of Eve | – | 5 | 8 | GeminiGoogle AI Mode |
| Francesca | 6 | – | – | ChatGPT |
| Temple of the Sun | 7 | – | – | ChatGPT |
| THOMAS SABO | – | 8 | – | Gemini |
| Monroe Yorke | 9 | – | – | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, jewellery, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 0.2% | – | 71.1% |
| reddit.com | 6.4% | 0.7% | 1.0% |
| ajluxe.com | 0.3% | 3.0% | 0.1% |
| adc.com.au | 0.2% | 2.9% | 0.3% |
| chatgpt.com | 2.7% | – | – |
| lyang.co | 0.1% | 2.6% | 0.1% |
| templeandgrace.com.au | 2.5% | 1.4% | 0.3% |
| michaelhill.com.au | 1.7% | 1.3% | 0.9% |
| camileandstone.com.au | 0.5% | 1.6% | 0.2% |
| mejuri.com | 1.4% | 0.3% | 0.4% |
| bycharlotte.com.au | 1.1% | 1.3% | 0.9% |
| harperjewellery.com.au | 0.4% | 1.3% | 0.2% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 116 |
| Use case | 289 |
| Audience | 161 |
| Selection criteria | 145 |
| Problem to solve | 89 |
By question type
Examples · General questions
“what are the best jewellery brands in Australia?”
“what are the best gold hoop earrings in Australia?”
Examples · Use case
“what should I buy if I need statement earrings for weddings in Australia?”
“which gold chain necklaces are best value for layering in Australia?”
Examples · Audience
“which jewellery brands are most popular with slow-fashion consumers seeking handmade Australian artisan jewellery in Australia?”
“which jewellery brands do career women buying solid gold fine jewellery for themselves usually go with in Australia?”
Examples · Selection criteria
“which gold anklets should I choose if clasp security matters most in Australia?”
“how do jewellery brands compare on lab-grown diamond value per carat against mined stones in Australia?”
Examples · Problem to solve
“I'm dealing with jewellery brands greenwashing recycled metal claims in Australia. Which jewellery brands should I look at?”
“pendant necklace keeps flipping backwards. which pendant necklaces should I buy in Australia?”
Source: Findrix research. 800 buyer questions by question type, jewellery, Australia.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Gold Chain Necklaces
“which gold chain necklaces are best value for layering in Australia?”
Examples · Gold Hoop Earrings
“what are the best gold hoop earrings in Australia?”
Examples · Pendant Necklaces
“pendant necklace keeps flipping backwards. which pendant necklaces should I buy in Australia?”
Examples · Statement Earrings
“what should I buy if I need statement earrings for weddings in Australia?”
Examples · Gold Anklets
“which gold anklets should I choose if clasp security matters most in Australia?”
Examples · No product type assigned
“what are the best jewellery brands in Australia?”
“I'm dealing with jewellery brands greenwashing recycled metal claims in Australia. Which jewellery brands should I look at?”
“how do jewellery brands compare on lab-grown diamond value per carat against mined stones in Australia?”
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Frequently asked questions
What does this Jewellery AI Search report measure?
Which jewellery brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Jewellery brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.