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ItalianoWhich tax preparation & accounting services brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 70
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–6 | RSM Australia | 30.0% | 8.2% | 25.5–34.5 | ChatGPT2Gemini1Google AI Mode5 |
| 21–6 | Grant Thornton | 29.3% | 9.0% | 24.8–33.7 | ChatGPT7Gemini2Google AI Mode6 |
| 31–6 | EY | 26.5% | 6.4% | 22.2–30.8 | ChatGPT9Gemini3Google AI Mode2 |
| 41–6 | Deloitte | 26.3% | 6.4% | 21.9–30.6 | ChatGPT3Gemini4Google AI Mode1 |
| 51–7 | Pitcher Partners | 25.0% | 7.3% | 20.7–29.3 | ChatGPT10Gemini5Google AI Mode4 |
| 61–7 | BDO Australia | 22.0% | 4.9% | 17.9–26.1 | ChatGPT1Gemini6Google AI Mode3 |
| 75–9 | HLB Mann Judd | 17.8% | 7.1% | 14.0–21.5 | ChatGPT12Gemini7Google AI Mode11 |
| 87–13 | Grant Thornton Australia | 12.8% | 1.9% | 9.5–16.0 | ChatGPT8Gemini8Google AI Mode10 |
| 97–13 | William Buck | 12.8% | 3.6% | 9.5–16.0 | ChatGPT13Gemini9Google AI Mode7 |
| 108–18 | Chan & Naylor | 10.3% | 6.0% | 7.3–13.2 | Gemini10Google AI Mode15 |
| 118–19 | PwC Australia | 9.0% | 1.3% | 6.6–12.2 | ChatGPT4Gemini11Google AI Mode8 |
| 128–20 | Carbon Group | 8.0% | 3.7% | 5.7–11.1 | Gemini12 |
| 138–20 | Deloitte Australia | 7.0% | 0.9% | 4.9–9.9 | ChatGPT6Gemini13Google AI Mode9 |
| 1410–20 | KPMG Australia | 6.5% | 0.8% | 4.5–9.4 | ChatGPT5Gemini14Google AI Mode12 |
| 1510–20 | Investax | 6.3% | 3.0% | 4.3–9.1 | ChatGPT14Gemini15 |
| 1610–20 | BlueRock | 6.0% | 3.1% | 4.1–8.8 | Gemini16 |
| 1710–20 | PKF Australia | 5.5% | 1.3% | 3.7–8.2 | Gemini17Google AI Mode16 |
| 1810–20 | Accru | 5.3% | 1.7% | 3.5–7.9 | Gemini18 |
| 1911–20 | Nexia Australia | 4.3% | 0.8% | 2.7–6.7 | Gemini19Google AI Mode20 |
| 2012–20 | Bentleys | 4.0% | 2.1% | 2.5–6.4 | Gemini20Google AI Mode17 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 13 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| RSM Australia | 2 | 1 | 5 | n/a | ChatGPTGeminiGoogle AI Mode |
| Deloitte | 3 | 4 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| BDO Australia | 1 | 6 | 3 | n/a | ChatGPTGeminiGoogle AI Mode |
| EY | 9 | 3 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| Grant Thornton | 7 | 2 | 6 | n/a | ChatGPTGeminiGoogle AI Mode |
| Pitcher Partners | 10 | 5 | 4 | n/a | ChatGPTGeminiGoogle AI Mode |
| Grant Thornton Australia | 8 | 8 | 10 | n/a | ChatGPTGeminiGoogle AI Mode |
| PwC Australia | 4 | – | 8 | n/a | ChatGPTGoogle AI Mode |
| Deloitte Australia | 6 | – | 9 | n/a | ChatGPTGoogle AI Mode |
| William Buck | – | 9 | 7 | n/a | GeminiGoogle AI Mode |
| KPMG Australia | 5 | – | – | n/a | ChatGPT |
| HLB Mann Judd | – | 7 | – | n/a | Gemini |
| Chan & Naylor | – | 10 | – | n/a | Gemini |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, tax preparation & accounting services, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| ato.gov.au | 9.2% | 2.9% | 5.1% | n/a |
| aoneoutsourcing.au | 0.1% | 6.3% | – | n/a |
| scalesuite.com.au | 0.1% | 3.4% | 2.6% | n/a |
| tpb.gov.au | 3.4% | – | 1× | n/a |
| nanakaccountants.com.au | – | 3.3% | 0.8% | n/a |
| google.com | 3.1% | – | 0.1% | n/a |
| asic.gov.au | 2.4% | 0.1% | 0.1% | n/a |
| bdo.com.au | 2.3% | 0.6% | 0.7% | n/a |
| bentleys.com.au | 0.1% | 1.1% | 2.3% | n/a |
| rsm.global | 2.2% | 0.6% | 0.7% | n/a |
| revenuebase.ai | <0.1% | – | 2.1% | n/a |
| sleek.com | 0.3% | 1.9% | 0.8% | n/a |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best accounting firms in Australia?”
“which accounting firms are best value for money in Australia?”
Examples · Use case
“which accounting firms are best value for money for a first tax return as a sole trader in Australia?”
“which accounting firms are most recommended for submitting a complex multi-million dollar R&D tax incentive claim in Australia?”
Examples · Audience
“which accounting firms are best for small business owners employing five to twenty staff in Australia?”
“which accounting firms are best for finance directors at mid-market companies with overseas parents in Australia?”
Examples · Selection criteria
“which accounting firms are best on all-inclusive annual accounting and independent audit packages in Australia?”
“what are the top-rated accounting firms for deep integration between Xero or MYOB and payroll software in Australia?”
Examples · Problem to solve
“SMSF accounting audit and platform fees erode my balance. which accounting firms can help in Australia?”
“I'm dealing with accountant not responding eofy lodgement deadline in Australia. Which accounting firms should I look at?”
Source: Findrix research. 400 buyer questions by question type, tax preparation & accounting services, Australia.
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Frequently asked questions
What does this Tax Preparation & Accounting Services AI Search report measure?
Which tax preparation & accounting services brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Tax Preparation & Accounting Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.