Mortgages & Home Loans · Australia
How visible is Indigenous Business Australia in AI?
2.0%of Gemini answers about mortgages & home loans in
Australia name Indigenous Business Australia.
Claim Indigenous Business Australia, see all prompts and fixes
- Market
- 1
- Country
- 1
- AI answers
- 4,008
- AI engines
- 4
01 · Market position
Where Indigenous Business Australia shows up in AI
Indigenous Business Australia is in a published top list in 1 Radar market across 1 country.
Data covers only the markets published in Findrix Radar.
| # | Market / Category | Country | Mention rate Share of the engine’s answers in the market that name the brandGemini | Rank | Open |
|---|---|---|---|---|---|
| 1 | Mortgages & Home Loans | Australia | #16 |
Source: Findrix research. Gemini, 53 published markets.
01 · Market position
How Indigenous Business Australia compares in this market
See how Indigenous Business Australia ranks against other brands on Gemini in the selected market.
| # | Brand | Mention rate bar | Mention rate Share of the engine’s answers in this market that name the brandGemini |
|---|---|---|---|
| 11 | Macquarie Bank | 5.0% | |
| 12 | National Housing Finance and Investment Corporation | 4.8% | |
| 13 | Unloan | 4.3% | |
| 14 | Bendigo Bank | 2.6% | |
| 15 | Athena Home Loans | 2.5% | |
| 16 | Indigenous Business Australia | 2.0% | |
| 17 | Defence Bank | 1.8% | |
| 18 | Firstmac | 1.8% | |
| 19 | ING | 1.5% | |
| 20 | Tiimely Home | 1.5% |
Source: Findrix research. Australia · Mortgages & Home Loans, Gemini.
Measured Sep 2026.
02 · AI engine consensus
Does Indigenous Business Australia’s position
change by AI engine?
See how Indigenous Business Australia’s mention rate and rank vary across AI engines in the
selected market.
| AI engine | Mention rate Share of this engine’s answers in the market that name the brand | Mention rate | Rank Place among brands in this market on this engine |
|---|---|---|---|
| ChatGPT | 1.9% | #18 | |
| Gemini | 2.0% | #16 | |
| Google AI Mode | 2.2% | #16 | |
| Perplexity | 1.8% | #11 |
Source: Findrix research. 4 AI engines, each ranked on its own. Australia · Mortgages & Home Loans.
Measured Sep 2026.
03 · Sources
Who shapes what AI says in mortgages & home loans?
Top sources cited in Gemini answers for this market — all answers, not only those naming Indigenous Business Australia.
| # | Source | Share of citations Share of all citations in the engine’s answers for this market | Share of citations |
|---|---|---|---|
| 1 | huntergalloway.com.au (opens in a new tab) | 5.7% | |
| 2 | everstonefinance.com.au (opens in a new tab) | 4.2% | |
| 3 | mozo.com.au (opens in a new tab) | 3.9% | |
| 4 | stryve.com.au (opens in a new tab) | 3.9% | |
| 5 | innovatefunding.com.au (opens in a new tab) | 2.8% | |
| 6 | yard.com.au (opens in a new tab) | 2.5% | |
| 7 | bridgingloansaustralia.com.au (opens in a new tab) | 2.4% | |
| 8 | anz.com.au (opens in a new tab) | 2.3% | |
| 9 | homeloanexperts.com.au (opens in a new tab) | 2.1% | |
| 10 | canstar.com.au (opens in a new tab) | 2.1% |
Source: Findrix research. Top 10 of 533 domains cited in Gemini answers, Australia · Mortgages & Home Loans. Measured Sep 2026.
Other brands · Mortgages & Home Loans · Australia
See all 30 brandsFrequently asked questions
What does this Indigenous Business Australia AI visibility report measure?
How often each AI engine names Indigenous Business Australia when buyers in Australia ask about mortgages & home loans, where Indigenous Business Australia ranks against other brands in each Radar market it appears in, and which websites those engines cite in the market’s answers.
What does “mention rate” mean?
The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked 3 times to each engine. It describes how often the engine names Indigenous Business Australia, not Indigenous Business Australia’s position in the market itself.
How is Indigenous Business Australia’s rank calculated?
Within one market and one engine, brands are sorted by mention rate; Indigenous Business Australia’s place in that list is its rank. Every rate carries a 95% range, and when the ranges of two brands overlap, treat their ranks as tied rather than one ahead of the other.
Why does Indigenous Business Australia rank differently across AI engines?
Each engine is trained on different data, reads different live sources and weighs them its own way. Radar measures and ranks every engine on its own and never averages them, so a gap between engines shows where Indigenous Business Australia is visible and where it is missing.
Why does Indigenous Business Australia’s visibility differ across markets?
Each market has its own buyer questions and its own set of competing brands, so the same brand earns a different rate in each. This page covers only the markets Radar has published; a market where the brand is not in any engine’s published top list is not shown.
What counts as a citation?
A link to a website that an engine shows as a source with its answer. The sources on this page are counted across all of the engine’s answers in the market, not only the answers that name this brand.
Why can AI mention Indigenous Business Australia without citing its own website?
Engines recommend brands based on what other sites say about them. Associations, publishers, retailers and platforms are cited far more often than brand sites, so a brand can be named in an answer whose sources are all third-party pages.
How often is this data updated?
Every market is a dated measurement — the mortgages & home loans figures on this page were collected in Sep 2026. When a market is measured again, the numbers and the date on the page change together.