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ItalianoWhich dental & orthodontic services brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 48
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
Leader out of scale — Pacific Smiles Dental, 53.8%. That is 4× the runner-up National Dental Care at 12.5%. On a linear scale every other bar would collapse to nothing, so the bars use a square-root scale.
| # | Brand | Mention rate Share of questions where Google AI Mode names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Pacific Smiles Dental | 53.8% | 49.5% | 48.8–58.7 | ChatGPT10Gemini1Google AI Mode1 |
| 22–4 | National Dental Care | 12.5% | 7.0% | 9.2–15.8 | ChatGPT6Gemini2Google AI Mode2 |
| 32–8 | Maven Dental | 7.5% | 4.5% | 5.3–10.5 | ChatGPT8Gemini4Google AI Mode3 |
| 42–10 | Smile Solutions | 7.0% | 4.4% | 4.9–9.9 | ChatGPT1Gemini3Google AI Mode4 |
| 53–13 | Sydney Dental Hospital | 6.0% | 4.8% | 4.1–8.8 | ChatGPT4Gemini7Google AI Mode5 |
| 63–13 | Bupa Dental | 5.8% | 3.5% | 3.9–8.5 | ChatGPT5Gemini10Google AI Mode6 |
| 73–20 | Norwest Orthodontics | 4.0% | 3.3% | 2.5–6.4 | ChatGPT16Gemini8Google AI Mode7 |
| 83–20 | Sydney Orthodontics | 3.8% | 2.3% | 2.3–6.1 | ChatGPT12Google AI Mode8 |
| 94–20 | Smile Concepts | 3.0% | 1.7% | 1.7–5.2 | ChatGPT7Gemini14Google AI Mode9 |
| 104–20 | Dental Boutique | 2.8% | 1.8% | 1.5–4.9 | ChatGPT2Gemini5Google AI Mode10 |
| 115–20 | MC Dental | 2.5% | 1.5% | 1.4–4.5 | ChatGPT3Gemini6Google AI Mode11 |
| 125–20 | Smile Team Orthodontics | 2.5% | 1.5% | 1.4–4.5 | Google AI Mode12 |
| 135–20 | Primary Dental | 2.3% | 1.2% | 1.2–4.2 | Google AI Mode13 |
| 147–20 | Melbourne Dental Clinic | 1.8% | 1.0% | 0.9–3.6 | Google AI Mode14 |
| 157–20 | DB Dental | 1.5% | 0.6% | 0.7–3.2 | Google AI Mode15 |
| 167–20 | Next Smile Australia | 1.5% | 0.9% | 0.7–3.2 | ChatGPT13Gemini9Google AI Mode16 |
| 177–20 | Paramount Dental Sydney | 1.5% | 0.9% | 0.7–3.2 | ChatGPT14Gemini17Google AI Mode17 |
| 187–20 | Fix Dental | 1.3% | 1.3% | 0.5–2.9 | Gemini13Google AI Mode18 |
| 197–20 | Gentle Dental | 1.3% | 1.2% | 0.5–2.9 | Gemini20Google AI Mode19 |
| 207–20 | HCF Dental | 1.3% | 0.8% | 0.5–2.9 | ChatGPT9Gemini16Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 13 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Smile Solutions | 1 | 3 | 4 | n/a | ChatGPTGeminiGoogle AI Mode |
| National Dental Care | 6 | 2 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| Pacific Smiles Dental | 10 | 1 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| Maven Dental | 8 | 4 | 3 | n/a | ChatGPTGeminiGoogle AI Mode |
| Sydney Dental Hospital | 4 | 7 | 5 | n/a | ChatGPTGeminiGoogle AI Mode |
| Dental Boutique | 2 | 5 | 10 | n/a | ChatGPTGeminiGoogle AI Mode |
| Bupa Dental | 5 | 10 | 6 | n/a | ChatGPTGeminiGoogle AI Mode |
| MC Dental | 3 | 6 | – | n/a | ChatGPTGemini |
| Norwest Orthodontics | – | 8 | 7 | n/a | GeminiGoogle AI Mode |
| Smile Concepts | 7 | – | 9 | n/a | ChatGPTGoogle AI Mode |
| Sydney Orthodontics | – | – | 8 | n/a | Google AI Mode |
| HCF Dental | 9 | – | – | n/a | ChatGPT |
| Next Smile Australia | – | 9 | – | n/a | Gemini |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, dental & orthodontic services, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 10.2% | – | 22.6% | n/a |
| pacificsmilesdental.com.au | 0.3% | 0.8% | 13.9% | n/a |
| healthengine.com.au | 1.5% | 0.7% | 6.0% | n/a |
| gettimely.com | – | – | 4.2% | n/a |
| nsw.gov.au | 3.7% | 0.9% | 0.8% | n/a |
| ahpra.gov.au | 3.6% | 1× | 1× | n/a |
| healthdirect.gov.au | 3.5% | 1.0% | 0.8% | n/a |
| orthodonticsaustralia.org.au | 1.2% | 1.2% | 3.1% | n/a |
| fascinatingdentistry.com | 0.6% | 3.0% | 0.4% | n/a |
| ada.org.au | 2.7% | 0.1% | 1.9% | n/a |
| dentalboard.gov.au | 0.2% | 2.5% | 0.6% | n/a |
| hotdoc.com.au | – | 1× | 2.5% | n/a |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best dental clinics in Australia?”
“which dental clinics are best value for money in Australia?”
Examples · Use case
“which dental clinics are cheapest for straightening teeth in time for a wedding in Australia?”
“which dental clinics are most recommended for a routine back-to-school dental checkup in Australia?”
Examples · Audience
“which dental clinics are best for parents looking for affordable family dental care in Australia?”
“which dental clinics suit retirees seeking restorative crown bridge and implant work best in Australia?”
Examples · Selection criteria
“how much does immediate walk-in or same-day appointment availability vary between dental clinics in Australia?”
“which dental clinics are best on fixed-price quotes covering all adjustments broken brackets and retainers in Australia?”
Examples · Problem to solve
“clear aligners taking longer than estimated plan. which dental clinics can help in Australia?”
“orthodontist charging extra for broken bracket repair. which dental clinics can help in Australia?”
Source: Findrix research. 400 buyer questions by question type, dental & orthodontic services, Australia.
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Frequently asked questions
What does this Dental & Orthodontic Services AI Search report measure?
Which dental & orthodontic services brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Dental & Orthodontic Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.