Which dental & oral care brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 42
- Questions
- 318
- Answers
- 3,816
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–5 | Extra | 7.9% | 26.6% | 5.4–11.3 | ChatGPT2Gemini2Google AI Mode4Perplexity1 |
| 21–6 | Invisalign Virtual Care | 5.8% | 21.5% | 3.7–8.9 | ChatGPT12Gemini6Google AI Mode6Perplexity2 |
| 31–10 | Invisalign | 5.1% | 8.3% | 3.2–8.1 | ChatGPT1Gemini1Google AI Mode2Perplexity3 |
| 41–20 | 3M Clarity | 3.4% | 9.6% | 1.9–6.0 | ChatGPT16Gemini5Google AI Mode5Perplexity4 |
| 51–20 | Bupa Dental | 2.9% | 5.6% | 1.6–5.4 | ChatGPT4Gemini9Google AI Mode8Perplexity5 |
| 62–20 | Colgate | 2.7% | 2.2% | 1.4–5.2 | ChatGPT3Gemini4Google AI Mode3Perplexity6 |
| 73–20 | Oral-B | 1.6% | 2.5% | 0.7–3.6 | ChatGPT5Gemini13Google AI Mode10Perplexity7 |
| 83–20 | DentalMonitoring | 1.4% | 2.0% | 0.5–3.3 | ChatGPT7Gemini8Google AI Mode9Perplexity8 |
| 93–20 | Pola | 1.3% | 1.4% | 0.5–3.2 | ChatGPT10Gemini12Google AI Mode20Perplexity9 |
| 103–20 | Biotene | 1.3% | 2.0% | 0.5–3.2 | ChatGPT13Gemini10Google AI Mode13Perplexity10 |
| 114–20 | Crest 3D White | 1.2% | 1.2% | 0.4–3.0 | Gemini19Google AI Mode15Perplexity11 |
| 124–20 | National Dental Care | 0.9% | 0.9% | 0.3–2.7 | ChatGPT9Gemini3Google AI Mode16Perplexity12 |
| 134–20 | Pacific Smiles Dental | 0.9% | 0.8% | 0.3–2.7 | Gemini17Google AI Mode1Perplexity13 |
| 144–20 | Philips Zoom | 0.9% | 1.1% | 0.3–2.7 | ChatGPT8Gemini7Google AI Mode11Perplexity14 |
| 154–20 | Sensodyne | 0.9% | 0.7% | 0.3–2.7 | ChatGPT11Gemini11Google AI Mode7Perplexity15 |
| 164–20 | 3M Oral Care | 0.9% | 0.6% | 0.3–2.7 | ChatGPT18Gemini16Google AI Mode14Perplexity16 |
| 174–20 | Straumann | 0.9% | 1.0% | 0.3–2.7 | Perplexity17 |
| 184–20 | 1300SMILES | 0.8% | 0.8% | 0.3–2.6 | Perplexity18 |
| 194–20 | Colgate Optic White | 0.6% | 0.3% | 0.2–2.3 | ChatGPT15Google AI Mode17Perplexity19 |
| 204–20 | Hismile | 0.6% | 0.5% | 0.2–2.3 | ChatGPT17Google AI Mode18Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 15 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Invisalign | 1 | 1 | 2 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Extra | 2 | 2 | 4 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Colgate | 3 | 4 | 3 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Bupa Dental | 4 | 9 | 8 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| DentalMonitoring | 7 | 8 | 9 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Invisalign Virtual Care | – | 6 | 6 | 2 | GeminiGoogle AI ModePerplexity |
| 3M Clarity | – | 5 | 5 | 4 | GeminiGoogle AI ModePerplexity |
| Oral-B | 5 | – | 10 | 7 | ChatGPTGoogle AI ModePerplexity |
| National Dental Care | 9 | 3 | – | – | ChatGPTGemini |
| Philips Zoom | 8 | 7 | – | – | ChatGPTGemini |
| Pola | 10 | – | – | 9 | ChatGPTPerplexity |
| Biotene | – | 10 | – | 10 | GeminiPerplexity |
| Pacific Smiles Dental | – | – | 1 | – | Google AI Mode |
| Dental Boutique | 6 | – | – | – | ChatGPT |
| Sensodyne | – | – | 7 | – | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, dental & oral care, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 0.1% | <0.1% | 27.1% | – |
| ada.org | 13.6% | 0.6% | 1.0% | 2.0% |
| pullenvaledental.com.au | – | 7.6% | 0.4% | <0.1% |
| nih.gov | 7.5% | 0.5% | 3.4% | 7.0% |
| youtube.com | 0.1% | 0.1% | 6.8% | – |
| nhs.uk | 5.3% | – | 0.1% | 0.9% |
| ada.org.au | 4.4% | 0.5% | 3.3% | 0.1% |
| clevelandclinic.org | 0.6% | 0.9% | 2.8% | 4.0% |
| healthdirect.gov.au | 4.0% | 0.7% | 3.3% | 1.0% |
| dentalhygienist.london | 1× | 3.1% | 0.3% | 0.4% |
| aaoinfo.org | 2.7% | – | 0.1% | 0.2% |
| bangkoksmiledental.com | – | 2.5% | 1× | – |
05 · The questions we asked
318 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
75% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 78 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What are the latest innovations in 2027 designed to deliver Symptom relief efficacy for sensitive teeth as of latest information?”
“What is the best place to order a custom Teen orthodontic consultations with verified Child-friendly environment & compassionate staff in 2027 as of latest information?”
Examples · Problem-aware
“Why are my gums bleeding every time I brush and do I need a clinical Root canal therapy as of latest information?”
“I keep waking up with a sore jaw and tension headaches, could this be nighttime teeth grinding as of latest information?”
Examples · Informational
“What are the primary health benefits of getting Floss and interdental cleaners done regularly as of latest information?”
“How does Orthodontics usually work and what should I expect during a typical first appointment as of latest information?”
Examples · Branded comparison
“Invisalign vs SmileDirectClub for Orthodontist-led in-clinic treatment versus direct-to-consumer teledentistry, clinical safety, and case complexity handling. as of latest information?”
“Oral-B vs Philips Sonicare for Oscillating-rotating brush technology versus sonic vibration, battery life, plaque removal efficacy, and replacement head costs. as of latest information?”
Examples · Branded sentiment
“Is National Dental Care a good choice in pediatric dental care as of latest information?”
“Is Philips Zoom a good choice in cosmetic dental services as of latest information?”
Source: Findrix research. 318 buyer questions by intent, dental & oral care, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 10 dental & oral care segments.
| Segment |
|---|
| Orthodontics |
| General & Preventive Dentistry |
| Oral Care Consumables |
| Restorative Dentistry |
| Sensitivity & Therapeutic Care |
| Teeth Whitening Products |
| Cosmetic Dental Services |
| Over-the-Counter Cosmetic & Specialty Products |
| Digital & Teledentistry Services |
| Pediatric Dental Care |
10 segments
Examples · Orthodontics
“How does Ceramic/clear braces compare to traditional metal braces when evaluating overall Orthodontist expertise/reputation as of latest information?”
Examples · General & Preventive Dentistry
“Where can I find an accredited clinic offering Dental x-rays/diagnostics that accommodates my Maximising health insurance rebates as of latest information?”
Examples · Oral Care Consumables
“What are the primary health benefits of getting Floss and interdental cleaners done regularly as of latest information?”
Examples · Restorative Dentistry
“Can you recommend effective Restorative Dentistry options for someone who needs to manage Pain-free, gentle care as of latest information?”
Examples · Sensitivity & Therapeutic Care
“What are the latest innovations in 2027 designed to deliver Symptom relief efficacy for sensitive teeth as of latest information?”
Examples · Teeth Whitening Products
“What is the best place to order a custom LED-assisted whitening devices with verified Convenience (at-home vs in-office) in 2027 as of latest information?”
Examples · Cosmetic Dental Services
“Is Philips Zoom a good choice in cosmetic dental services as of latest information?”
Examples · Over-the-Counter Cosmetic & Specialty Products
“What is the best place to order a custom At-Home Teeth Whitening Kits (Strips, pens, LED tray kits) with verified Price vs professional alternative in 2027 as of latest information?”
Examples · Digital & Teledentistry Services
“DentalMonitoring vs Toothpic for AI-powered continuous orthodontic tooth movement analysis and tracking versus asynchronous smartphone photo dental consultations and general oral health triage. as of latest information?”
Examples · Pediatric Dental Care
“What is the best place to order a custom Teen orthodontic consultations with verified Child-friendly environment & compassionate staff in 2027 as of latest information?”
Source: Findrix research. 10 product segments covered by the question set, dental & oral care, Australia.
Neighbouring markets · Healthcare
United States · Australia
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Frequently asked questions
What does this Dental & Oral Care AI Search report measure?
Which dental & oral care brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 318 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Dental & Oral Care brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Dental & Oral Care questions are included?
Questions real buyers ask across 10 product segments, from problem-aware to solution-aware, informational and branded ones. 75% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.