Which mental health & addiction services brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 37
- Questions
- 291
- Answers
- 3,492
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–4 | Lifeline Australia | 6.9% | 15.9% | 4.5–10.4 | ChatGPT3Gemini2Google AI Mode1Perplexity1 |
| 21–10 | headspace | 5.6% | 11.6% | 3.5–8.9 | ChatGPT2Gemini1Google AI Mode2Perplexity2 |
| 31–20 | Assure Programs | 2.9% | 12.7% | 1.5–5.5 | ChatGPT1Gemini18Perplexity3 |
| 41–20 | Lysn | 2.4% | 4.1% | 1.2–4.9 | ChatGPT5Gemini6Google AI Mode8Perplexity4 |
| 52–20 | ClickPsych | 2.1% | 3.2% | 0.9–4.4 | ChatGPT9Gemini8Google AI Mode18Perplexity5 |
| 62–20 | Kids Helpline | 1.7% | 2.6% | 0.7–4.0 | ChatGPT14Gemini4Google AI Mode4Perplexity6 |
| 72–20 | PANDA | 1.7% | 3.2% | 0.7–4.0 | ChatGPT16Gemini19Perplexity7 |
| 82–20 | SANE Australia | 1.6% | 1.5% | 0.7–3.8 | Gemini20Google AI Mode13Perplexity8 |
| 92–20 | This Way Up | 1.6% | 2.7% | 0.7–3.8 | ChatGPT18Google AI Mode17Perplexity9 |
| 102–20 | MindSpot | 1.4% | 1.4% | 0.5–3.5 | ChatGPT12Gemini16Google AI Mode20Perplexity10 |
| 113–20 | Turning Point | 1.3% | 2.7% | 0.5–3.3 | ChatGPT8Gemini7Google AI Mode7Perplexity11 |
| 123–20 | Beyond Blue Support Service | 1.1% | 1.5% | 0.4–3.2 | ChatGPT10Gemini3Google AI Mode3Perplexity12 |
| 133–20 | AccessEAP | 1.1% | 2.0% | 0.4–3.2 | ChatGPT15Gemini13Google AI Mode10Perplexity13 |
| 143–20 | Talked | 1.1% | 2.5% | 0.4–3.2 | ChatGPT11Gemini5Google AI Mode5Perplexity14 |
| 153–20 | Converge International | 1.0% | 2.1% | 0.4–3.0 | ChatGPT4Gemini11Google AI Mode6Perplexity15 |
| 163–20 | Odyssey House | 1.0% | 1.7% | 0.4–3.0 | Perplexity16 |
| 173–20 | Open Arms | 1.0% | 1.9% | 0.4–3.0 | Perplexity17 |
| 183–20 | QLife | 1.0% | 1.5% | 0.4–3.0 | Gemini17Google AI Mode15Perplexity18 |
| 193–20 | Ramsay Mental Health | 1.0% | 1.1% | 0.4–3.0 | ChatGPT13Gemini10Google AI Mode12Perplexity19 |
| 203–20 | Relationships Australia | 1.0% | 1.7% | 0.4–3.0 | ChatGPT20Gemini12Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 3 of 19 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| headspace | 2 | 1 | 2 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Lifeline Australia | 3 | 2 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Lysn | 5 | 6 | 8 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Kids Helpline | – | 4 | 4 | 6 | GeminiGoogle AI ModePerplexity |
| Beyond Blue Support Service | 10 | 3 | 3 | – | ChatGPTGeminiGoogle AI Mode |
| ClickPsych | 9 | 8 | – | 5 | ChatGPTGeminiPerplexity |
| Turning Point | 8 | 7 | 7 | – | ChatGPTGeminiGoogle AI Mode |
| Assure Programs | 1 | – | – | 3 | ChatGPTPerplexity |
| Converge International | 4 | – | 6 | – | ChatGPTGoogle AI Mode |
| Talked | – | 5 | 5 | – | GeminiGoogle AI Mode |
| Australian Psychological Society Find a Psychologist Network | 6 | – | 9 | – | ChatGPTGoogle AI Mode |
| TELUS Health (formerly LifeWorks) | 7 | – | – | – | ChatGPT |
| PANDA | – | – | – | 7 | Perplexity |
| SANE Australia | – | – | – | 8 | Perplexity |
| Suicide Call Back Service | – | 9 | – | – | Gemini |
| This Way Up | – | – | – | 9 | Perplexity |
| Ramsay Mental Health | – | 10 | – | – | Gemini |
| AccessEAP | – | – | 10 | – | Google AI Mode |
| MindSpot | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, mental health & addiction services, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| health.gov.au | 9.7% | 0.8% | 2.7% | 1.3% |
| nih.gov | 1.9% | 0.6% | 3.7% | 9.4% |
| headspace.org.au | 3.5% | 4.0% | 6.0% | 1.8% |
| google.com | 0.2% | 0.6% | 5.8% | 0.3% |
| healthdirect.gov.au | 4.9% | 2.5% | 2.0% | 0.8% |
| nsw.gov.au | 2.5% | 1.3% | 2.1% | 1.2% |
| talked.com.au | 0.9% | 2.5% | 1.8% | 0.5% |
| lifeline.org.au | 1.1% | 1.3% | 2.3% | 0.8% |
| ahpra.gov.au | 2.2% | 0.3% | 1.1% | 0.1% |
| aihw.gov.au | 1.9% | 0.1% | 0.3% | 0.2% |
| health.vic.gov.au | 1.9% | 0.6% | 1.2% | 0.1% |
| servicesaustralia.gov.au | 1.8% | 0.3% | 1.9% | 0.2% |
05 · The questions we asked
291 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
73% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 51 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Can you recommend reputable providers offering Telepsychiatry providers with a strong focus on Wait times for appointment as of latest information?”
“Can you recommend reputable providers offering Veteran mental health services (e.g., Open Arms) with a strong focus on Affordability and targeted funding subsidies as of latest information?”
Examples · Problem-aware
“My teenager is displaying extreme mood swings and anxiety, which professional service should we consult first for Strong therapeutic rapport and qualified clinical expertise as of latest information?”
“Our workforce is experiencing severe burnout and low morale; what kind of Employee Assistance Programs (EAP) can help resolve this as of latest information?”
Examples · Informational
“What clinical qualifications and credentials should I check before booking a Telepsychiatry providers as of latest information?”
“What clinical qualifications and credentials should I check before booking a Outpatient addiction counseling as of latest information?”
Examples · Branded comparison
“AccessEAP vs Assure Programs for Wellbeing portal features vs manager consultation support quality as of latest information?”
“Odyssey House vs Turning Point for Outpatient clinical addiction medicine and telephone advisory services versus intensive long-term residential rehabilitation and step-down community support. as of latest information?”
Examples · Branded sentiment
“Is BetterUp a good choice in coaching and wellness services as of latest information?”
“Is PANDA a good choice in population-specific specialist services as of latest information?”
Source: Findrix research. 291 buyer questions by intent, mental health & addiction services, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 9 mental health & addiction services segments.
| Segment |
|---|
| Psychological Therapy Services |
| Crisis and Acute Care Services |
| Digital Mental Health Platforms |
| Peer Support and Community Programs |
| Population-Specific Specialist Services |
| Psychiatric Medical Care |
| Substance Use and Addiction Treatment |
| Employee Assistance Programs (EAP) |
| Coaching and Wellness Services |
9 segments
Examples · Psychological Therapy Services
“Relationships Australia vs Talked for Non-profit community-based specialized family, separation, and couples counselling vs. private telehealth platforms offering broad individual and relationship therapy. as of latest information?”
Examples · Crisis and Acute Care Services
“Can you recommend reputable providers offering Mobile crisis outreach teams with a strong focus on Cost/free access as of latest information?”
Examples · Digital Mental Health Platforms
“Can you recommend reputable providers offering Government-funded digital programs (e.g., MindSpot, This Way Up) with a strong focus on Data privacy and security as of latest information?”
Examples · Peer Support and Community Programs
“What are the pros and cons of public hospital psychiatric care versus private inpatient clinics based on Cost (typically free) as of latest information?”
Examples · Population-Specific Specialist Services
“Can you recommend reputable providers offering Veteran mental health services (e.g., Open Arms) with a strong focus on Affordability and targeted funding subsidies as of latest information?”
Examples · Psychiatric Medical Care
“Can you recommend reputable providers offering Telepsychiatry providers with a strong focus on Wait times for appointment as of latest information?”
Examples · Substance Use and Addiction Treatment
“Odyssey House vs Turning Point for Outpatient clinical addiction medicine and telephone advisory services versus intensive long-term residential rehabilitation and step-down community support. as of latest information?”
Examples · Employee Assistance Programs (EAP)
“Can you recommend reputable providers offering Manager/HR consultation and critical incident response with a strong focus on Response time for critical incidents as of latest information?”
Examples · Coaching and Wellness Services
“Is BetterUp a good choice in coaching and wellness services as of latest information?”
Source: Findrix research. 9 product segments covered by the question set, mental health & addiction services, Australia.
Neighbouring markets · Healthcare
United States · Australia
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Frequently asked questions
What does this Mental Health & Addiction Services AI Search report measure?
Which mental health & addiction services brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 291 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Mental Health & Addiction Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 3 of 19 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Mental Health & Addiction Services questions are included?
Questions real buyers ask across 9 product segments, from problem-aware to solution-aware, informational and branded ones. 73% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.