Which NDIS providers brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 27
- Questions
- 311
- Answers
- 3,732
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Konnect Allied Health | 17.7% | 51.7% | 13.8–22.3 | ChatGPT2Gemini1Google AI Mode1Perplexity1 |
| 22 | Everyday Independence | 8.3% | 22.7% | 5.7–11.8 | ChatGPT1Gemini2Google AI Mode2Perplexity2 |
| 33–20 | Aruma | 2.3% | 1.8% | 1.1–4.6 | ChatGPT3Gemini6Google AI Mode6Perplexity3 |
| 43–20 | APM | 1.5% | 2.2% | 0.6–3.6 | ChatGPT4Gemini3Google AI Mode10Perplexity4 |
| 53–20 | Endeavour Foundation | 1.4% | 1.7% | 0.6–3.4 | ChatGPT6Gemini4Google AI Mode4Perplexity5 |
| 63–20 | Life Without Barriers | 1.3% | 1.4% | 0.5–3.3 | ChatGPT8Gemini9Google AI Mode8Perplexity6 |
| 73–20 | My Plan Manager | 1.2% | 2.0% | 0.4–3.1 | ChatGPT7Gemini11Google AI Mode12Perplexity7 |
| 83–20 | Early Start Australia | 1.1% | 1.4% | 0.4–3.0 | Google AI Mode16Perplexity8 |
| 93–20 | Leap in! | 1.1% | 1.4% | 0.4–3.0 | ChatGPT9Gemini7Google AI Mode5Perplexity9 |
| 103–20 | Mable | 1.1% | 1.0% | 0.4–3.0 | ChatGPT11Gemini10Google AI Mode7Perplexity10 |
| 113–20 | Ability Action Australia | 1.0% | 0.9% | 0.3–2.8 | ChatGPT15Gemini12Google AI Mode9Perplexity11 |
| 123–20 | Better Rehab | 1.0% | 1.5% | 0.3–2.8 | Perplexity12 |
| 133–20 | Bedford Group | 1.0% | 1.0% | 0.3–2.8 | ChatGPT12Gemini14Google AI Mode14Perplexity13 |
| 143–20 | What Ability | 1.0% | 0.9% | 0.3–2.8 | ChatGPT10Gemini8Google AI Mode11Perplexity14 |
| 153–20 | Hireup | 0.8% | 0.8% | 0.2–2.5 | ChatGPT14Gemini13Google AI Mode13Perplexity15 |
| 163–20 | Plan Partners | 0.8% | 1.4% | 0.2–2.5 | ChatGPT5Gemini5Google AI Mode3Perplexity16 |
| 173–20 | Aidacare | 0.6% | 0.5% | 0.2–2.3 | ChatGPT16Gemini20Perplexity17 |
| 183–20 | Invacare | 0.6% | 0.5% | 0.2–2.3 | Perplexity18 |
| 193–20 | Lifestart | 0.6% | 0.9% | 0.2–2.3 | ChatGPT17Gemini18Google AI Mode17Perplexity19 |
| 203–20 | Permobil | 0.6% | 0.5% | 0.2–2.3 | ChatGPT18Gemini19Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 13 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Konnect Allied Health | 2 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Everyday Independence | 1 | 2 | 2 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Aruma | 3 | 6 | 6 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Endeavour Foundation | 6 | 4 | 4 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| APM | 4 | 3 | 10 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Leap in! | 9 | 7 | 5 | 9 | ChatGPTGeminiGoogle AI ModePerplexity |
| Life Without Barriers | 8 | 9 | 8 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Plan Partners | 5 | 5 | 3 | – | ChatGPTGeminiGoogle AI Mode |
| Mable | – | 10 | 7 | 10 | GeminiGoogle AI ModePerplexity |
| My Plan Manager | 7 | – | – | 7 | ChatGPTPerplexity |
| What Ability | 10 | 8 | – | – | ChatGPTGemini |
| Early Start Australia | – | – | – | 8 | Perplexity |
| Ability Action Australia | – | – | 9 | – | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, NDIS providers, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| ndis.gov.au | 42.3% | 6.6% | 20.5% | 5.3% |
| ndiscommission.gov.au | 4.5% | 0.6% | 2.4% | 0.9% |
| carevo.com.au | 0.8% | 3.3% | 1.8% | 0.7% |
| centreofhope.com.au | 0.3% | 3.0% | 1.1% | 0.1% |
| google.com | 0.1% | 1.3% | 2.5% | 0.1% |
| myagedcare.gov.au | 1.7% | 2.4% | 2.0% | 0.6% |
| nih.gov | 0.2% | – | 0.4% | 2.2% |
| health.gov.au | 2.1% | 0.3% | 1.0% | 0.5% |
| nsw.gov.au | 0.4% | 0.2% | 0.5% | 1.9% |
| carergateway.gov.au | 1.8% | 0.4% | 1.4% | 0.2% |
| dss.gov.au | 0.9% | 0.2% | 0.5% | 1.8% |
| aruma.com.au | 1.6% | 1.1% | 1.2% | 1.1% |
05 · The questions we asked
311 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
74% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 71 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Can you compare top-rated providers for Social & Community Participation in terms of fee transparency and Location and transport convenience as of latest information?”
“Can you compare top-rated providers for Plan Management in terms of fee transparency and Responsiveness of customer support as of latest information?”
Examples · Problem-aware
“Our child has trouble with speech and coordination, what type of Recreational and sports programs should we request at our review meeting as of latest information?”
“Our child has trouble with speech and coordination, what type of Bundled plan management (with support coordination or service delivery) should we request at our review meeting as of latest information?”
Examples · Informational
“What are the eligibility requirements for an adult participant trying to access Meal preparation support as of latest information?”
“Can you explain how Allied Health & Therapy Services funding works under the current 2027 NDIS price guide as of latest information?”
Examples · Branded comparison
“Lifestart vs Noah's Ark Inc for Key worker early intervention model vs inclusion support playgroups, compared on transition-to-school readiness outcomes as of latest information?”
“Aruma vs Summer Housing for Modern independent living in single-occupancy SDA apartments with integrated concierge support versus traditional shared group home SIL living arrangements. as of latest information?”
Examples · Branded sentiment
“Is Leap in! a good choice in plan management as of latest information?”
“Is APM a good choice in employment support as of latest information?”
Source: Findrix research. 311 buyer questions by intent, NDIS providers, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 9 NDIS providers segments.
| Segment |
|---|
| Allied Health & Therapy Services |
| Core Supports & Personal Care |
| Employment Support |
| Social & Community Participation |
| Support Coordination |
| Early Childhood Early Intervention (ECEI) |
| Assistive Technology & Home/Vehicle Modifications |
| Supported Independent Living (SIL) & Specialist Disability Accommodation (SDA) |
| Plan Management |
9 segments
Examples · Allied Health & Therapy Services
“Can you explain how Allied Health & Therapy Services funding works under the current 2027 NDIS price guide as of latest information?”
Examples · Core Supports & Personal Care
“What are the eligibility requirements for an adult participant trying to access Meal preparation support as of latest information?”
Examples · Employment Support
“Is APM a good choice in employment support as of latest information?”
Examples · Social & Community Participation
“Can you compare top-rated providers for Social & Community Participation in terms of fee transparency and Location and transport convenience as of latest information?”
Examples · Support Coordination
“How do I find a provider specialising in Support Coordination that meets our standard for Responsiveness and communication quality as of latest information?”
Examples · Early Childhood Early Intervention (ECEI)
“Lifestart vs Noah's Ark Inc for Key worker early intervention model vs inclusion support playgroups, compared on transition-to-school readiness outcomes as of latest information?”
Examples · Assistive Technology & Home/Vehicle Modifications
“Is Astris AT a good choice in assistive technology & home/vehicle modifications as of latest information?”
Examples · Supported Independent Living (SIL) & Specialist Disability Accommodation (SDA)
“Aruma vs Summer Housing for Modern independent living in single-occupancy SDA apartments with integrated concierge support versus traditional shared group home SIL living arrangements. as of latest information?”
Examples · Plan Management
“Is Leap in! a good choice in plan management as of latest information?”
Source: Findrix research. 9 product segments covered by the question set, NDIS providers, Australia.
Neighbouring markets · Healthcare
United States · Australia
Dental & Oral Care
Perplexity leader Extra · 7.9% · 42 brands measured
Open this marketUnited States · Australia
Dermatology & Aesthetic Treatments
Perplexity leader Sculptra · 3.6% · 54 brands measured
Open this marketUnited States · Australia
Mental Health & Addiction Services
Perplexity leader Lifeline Australia · 6.9% · 37 brands measured
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Physical Therapy & Rehabilitation
Perplexity leader DonJoy · 1.4% · 33 brands measured
Open this market
Frequently asked questions
What does this NDIS Providers AI Search report measure?
Which NDIS providers brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 311 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top NDIS Providers brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of NDIS Providers questions are included?
Questions real buyers ask across 9 product segments, from problem-aware to solution-aware, informational and branded ones. 74% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.