Which electrical services brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 34
- Questions
- 336
- Answers
- 4,032
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
Leader out of scale — Generac, 40.8%. That is 4× the runner-up Control4 at 11.4%. On a linear scale every other bar would collapse to nothing, so the bars use a square-root scale.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Generac | 40.8% | 64.0% | 35.7–46.1 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 22–3 | Control4 | 11.4% | 13.3% | 8.4–15.3 | ChatGPT2Gemini2Google AI Mode7Perplexity2 |
| 32–5 | Trader | 6.9% | 8.3% | 4.7–10.2 | ChatGPT4Gemini8Google AI Mode9Perplexity3 |
| 43–11 | Clipsal | 4.4% | 1.3% | 2.6–7.1 | ChatGPT3Gemini4Google AI Mode3Perplexity4 |
| 53–12 | Schneider Electric | 3.9% | 1.6% | 2.3–6.5 | ChatGPT5Gemini5Google AI Mode5Perplexity5 |
| 64–20 | Tesla | 1.9% | 1.4% | 0.9–4.0 | ChatGPT6Gemini3Google AI Mode4Perplexity6 |
| 74–20 | Sungrow | 1.0% | 0.7% | 0.4–2.7 | ChatGPT8Gemini6Google AI Mode6Perplexity7 |
| 84–20 | ABB | 1.0% | 0.4% | 0.4–2.7 | ChatGPT15Gemini18Google AI Mode16Perplexity8 |
| 94–20 | Wallbox | 1.0% | 0.9% | 0.4–2.7 | ChatGPT12Gemini11Google AI Mode13Perplexity9 |
| 104–20 | PDL | 0.9% | 0.3% | 0.3–2.6 | ChatGPT20Gemini15Google AI Mode19Perplexity10 |
| 114–20 | Prysmian | 0.9% | 0.5% | 0.3–2.6 | ChatGPT14Gemini17Google AI Mode18Perplexity11 |
| 125–20 | HPM | 0.7% | 0.3% | 0.2–2.3 | ChatGPT11Gemini20Google AI Mode20Perplexity12 |
| 136–20 | Hager | 0.6% | 0.2% | 0.2–2.1 | ChatGPT19Gemini19Google AI Mode10Perplexity13 |
| 146–20 | Nexans | 0.6% | 0.5% | 0.2–2.1 | ChatGPT17Gemini16Perplexity14 |
| 156–20 | Olex | 0.6% | 0.2% | 0.2–2.1 | Perplexity15 |
| 166–20 | Philips Hue | 0.6% | 0.3% | 0.2–2.1 | ChatGPT7Gemini12Google AI Mode14Perplexity16 |
| 176–20 | Rheem | 0.6% | 0.2% | 0.2–2.1 | Perplexity17 |
| 186–20 | SAL | 0.6% | 0.3% | 0.2–2.1 | Gemini13Google AI Mode2Perplexity18 |
| 196–20 | Brilliant Lighting | 0.6% | 0.2% | 0.2–2.1 | ChatGPT18Google AI Mode15Perplexity19 |
| 206–20 | GoodWe | 0.6% | 0.3% | 0.2–2.1 | ChatGPT10Gemini10Google AI Mode11Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 16 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Generac | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Control4 | 2 | 2 | 7 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Clipsal | 3 | 4 | 3 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Tesla | 6 | 3 | 4 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Schneider Electric | 5 | 5 | 5 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Trader | 4 | 8 | 9 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Sungrow | 8 | 6 | 6 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| Fronius | 9 | 7 | 8 | – | ChatGPTGeminiGoogle AI Mode |
| GoodWe | 10 | 10 | – | – | ChatGPTGemini |
| SAL | – | – | 2 | – | Google AI Mode |
| Philips Hue | 7 | – | – | – | ChatGPT |
| ABB | – | – | – | 8 | Perplexity |
| myenergi | – | 9 | – | – | Gemini |
| Wallbox | – | – | – | 9 | Perplexity |
| Hager | – | – | 10 | – | Google AI Mode |
| PDL | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, electrical services, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.2% | 0.4% | 15.9% | 0.1% |
| energysafe.vic.gov.au | 12.6% | 0.2% | 1.0% | 0.1% |
| google.com | 0.6% | – | 10.8% | 0.3% |
| nsw.gov.au | 10.4% | 0.9% | 2.3% | 0.9% |
| reddit.com | 0.3% | 0.8% | 2.2% | 5.9% |
| powerhubelectrical.com.au | 0.1% | 4.6% | 0.2% | 1.1% |
| worksafe.qld.gov.au | 4.5% | 0.2% | 0.6% | 0.1% |
| thelightingoutlet.com.au | 0.1% | 4.2% | 2.7% | 0.4% |
| wa.gov.au | 3.6% | <0.1% | 0.3% | 0.1% |
| electricalsafety.qld.gov.au | 3.4% | 0.1% | 0.2% | – |
| cleanenergycouncil.org.au | 3.3% | 0.4% | 1.0% | 0.2% |
| se.com | 2.9% | 0.1% | 0.1% | 0.3% |
05 · The questions we asked
336 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
76% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 96 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“How does a whole-home battery system compare to a standalone Weatherproof outdoor outlets for outage resilience as of latest information?”
“What specific steps and testing are involved when a licensed electrician performs a Solar inverter replacement/repair as of latest information?”
Examples · Problem-aware
“Why are my downlights flickering and humming, and does this mean I have a Smart lighting setup issue as of latest information?”
“Why are my downlights flickering and humming, and does this mean I have a Power point installation/replacement issue as of latest information?”
Examples · Informational
“How does Dedicated appliance circuits (dishwasher, dryer) protect home appliances and prevent electrical fire hazards as of latest information?”
“How does Off-grid power system setup protect home appliances and prevent electrical fire hazards as of latest information?”
Examples · Branded comparison
“Dux vs Rheem for Electric storage water heater reliability, tank longevity, energy efficiency ratings, and warranty support as of latest information?”
Examples · Branded sentiment
“Is ABB a good choice in panel & switchboard services as of latest information?”
“Is SAL a good choice in lighting services as of latest information?”
Source: Findrix research. 336 buyer questions by intent, electrical services, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 13 electrical services segments.
| Segment |
|---|
| Panel & Switchboard Services |
| Renewable & Backup Power |
| Lighting Services |
| Emergency & Fault Repair Services |
| Electrical Safety Inspections & Compliance |
| Hot Water & Appliance Circuits |
| Power Points & Switches |
| Wiring & Rewiring |
| EV Charging Installation |
| Smart Home & Automation |
| Renovation & New Build Electrical |
| Backup Power & Generators |
| Solar & Battery Storage |
13 segments
Examples · Panel & Switchboard Services
“Is ABB a good choice in panel & switchboard services as of latest information?”
Examples · Renewable & Backup Power
“Is Sungrow a good choice in renewable & backup power as of latest information?”
Examples · Lighting Services
“Is SAL a good choice in lighting services as of latest information?”
Examples · Emergency & Fault Repair Services
“Is Metropolitan Plumbing & Electrical a good choice in emergency & fault repair services as of latest information?”
Examples · Electrical Safety Inspections & Compliance
“Is Brooks Australia a good choice in electrical safety inspections & compliance as of latest information?”
Examples · Hot Water & Appliance Circuits
“How does Dedicated appliance circuits (dishwasher, dryer) protect home appliances and prevent electrical fire hazards as of latest information?”
Examples · Power Points & Switches
“How does a whole-home battery system compare to a standalone Weatherproof outdoor outlets for outage resilience as of latest information?”
Examples · Wiring & Rewiring
“Is Olex a good choice in wiring & rewiring as of latest information?”
Examples · EV Charging Installation
“I am adding an electric vehicle charger at home; what switchboard modifications or Solar-integrated EV charging will I need as of latest information?”
Examples · Smart Home & Automation
“Is Clipsal a good choice in smart home & automation as of latest information?”
Examples · Renovation & New Build Electrical
“Can you break down what to expect during a professional Renovation & New Build Electrical on a two-storey house as of latest information?”
Examples · Backup Power & Generators
“Is Honda a good choice in backup power & generators as of latest information?”
Examples · Solar & Battery Storage
“What specific steps and testing are involved when a licensed electrician performs a Solar inverter replacement/repair as of latest information?”
Source: Findrix research. 13 product segments covered by the question set, electrical services, Australia.
Neighbouring markets · Home Services
United States · Australia
Heating & Air Conditioning
Perplexity leader ActronAir · 6.0% · 25 brands measured
Open this marketUnited States · Australia
Pest & Wildlife Control
Perplexity leader Rentokil · 2.6% · 24 brands measured
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Plumbing Services
Perplexity leader Rheem · 1.7% · 26 brands measured
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Pool & Spa Services
Perplexity leader Poolwerx · 4.0% · 16 brands measured
Open this market
Frequently asked questions
What does this Electrical Services AI Search report measure?
Which electrical services brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 336 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Electrical Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 16 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Electrical Services questions are included?
Questions real buyers ask across 13 product segments, from problem-aware to solution-aware, informational and branded ones. 76% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.