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How does ChatGPT answer
Home Services questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Home Services markets.
- Home Services markets
- 7
- Top-20 brands
- 130
- Questions
- 2,228
- Citations
- 49,699
01 · Engine profile
Where do the engines get
their Home Services answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
6,074
domains cited in Home Services answers
Gemini 4,865 · Google AI Mode 3,767 · Perplexity 6,917
Source: Findrix research. 7 AU Home Services markets · 2,228 questions · 3 runs per question · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Home Services market?
The brand ChatGPT names first in each of the 7 Home Services markets, next to what
Gemini, Google AI Mode and Perplexity name first.
| Home Services market | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| Electrical Services | Generac19.2% | Generac14.6% | Generac18.7% | Generac40.8% |
| Heating & Air ConditioningDifferent #1 | Daikin19.1% | Daikin15.4% | Daikin14.8% | ActronAir6.0% |
| Pest & Wildlife ControlDifferent #1 | Rentokil10.3% | Flick Anticimex11.1% | Flick Anticimex14.6% | Rentokil2.6% |
| Plumbing ServicesDifferent #1 | Caroma3.7% | Metropolitan Plumbing6.1% | Metropolitan Plumbing5.7% | Rheem1.7% |
| Pool & Spa Services | Poolwerx5.6% | Poolwerx8.3% | Poolwerx11.0% | Poolwerx4.0% |
| Roofing | BlueScope Colorbond21.8% | BlueScope Colorbond21.1% | BlueScope Colorbond24.1% | BlueScope Colorbond9.6% |
| Solar & Battery InstallationDifferent #1 | Selectronic8.7% | Fronius13.1% | Sungrow11.1% | Selectronic6.4% |
03 · Market landscape
Where is ChatGPT most concentrated on a few brands?
Top-3 brands hold 67% of mentions in Pest & Wildlife Control and 63% in Electrical Services,
but only 18% in Heating & Air Conditioning — the most open Home Services market on ChatGPT.
| Home Services market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Pest & Wildlife Control | Rentokil | 10.3% | 24 | Highly concentrated |
| Electrical Services | Generac | 19.2% | 33 | Highly concentrated |
| Roofing | BlueScope Colorbond | 21.8% | 25 | Highly concentrated |
| Solar & Battery Installation | Selectronic | 8.7% | 23 | Highly concentrated |
| Pool & Spa Services | Poolwerx | 5.6% | 16 | Highly concentrated |
| Plumbing Services | Caroma | 3.7% | 26 | Medium concentrated |
| Heating & Air Conditioning | Daikin | 19.1% | 25 | Medium concentrated |
04 · Brands
Which brands does ChatGPT recommend across Home Services?
See which brands make ChatGPT’s top 20 across Home Services markets, and where each brand is most visible.
- 0brands in ChatGPT’s top 20
in 6 or 7 markets - 6brands in ChatGPT’s top 20
in 2 to 5 markets - 124brands in ChatGPT’s top 20
in only 1 market
| Brand | Markets present Home Services markets where the brand is in ChatGPT’s top 20 | Electrical Services | Heating & Air Conditioning | Pest & Wildlife Control | Plumbing Services | Pool & Spa Services | Roofing | Solar & Battery Installation |
|---|---|---|---|---|---|---|---|---|
| Sungrow | 2 / 7 | 2.7% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 7.0% |
| Fronius | 2 / 7 | 2.6% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 6.4% |
| GoodWe | 2 / 7 | 1.8% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 4.1% |
| Tesla | 2 / 7 | 3.5% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 3.9% |
| Rinnai | 2 / 7 | Not in top 20 | 3.9% | Not in top 20 | 3.2% | Not in top 20 | Not in top 20 | Not in top 20 |
| Lysaght | 2 / 7 | Not in top 20 | Not in top 20 | Not in top 20 | 0.7% | Not in top 20 | 3.1% | Not in top 20 |
| BlueScope Colorbond | 1 / 7 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | 21.8% | Not in top 20 |
| Generac | 1 / 7 | 19.2% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| Daikin | 1 / 7 | Not in top 20 | 19.1% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| Control4 | 1 / 7 | 11.5% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
05 · Sources
Where does ChatGPT get its Home Services recommendations from?
These are the websites most often cited in ChatGPT’s Home Services recommendations, and how many markets they appear in.
| # | Source | Citations Times ChatGPT cited the site in Home Services answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Home Services markets Markets where the site is cited |
|---|---|---|---|
| 1 | nsw.gov.au | 1,105 | |
| 2 | energy.gov.au | 447 | |
| 3 | energysafe.vic.gov.au | 445 | |
| 4 | epa.gov | 383 | |
| 5 | cleanenergycouncil.org.au | 361 | |
| 6 | wa.gov.au | 259 | |
| 7 | accc.gov.au | 181 | |
| 8 | qbcc.qld.gov.au | 175 | |
| 9 | abcb.gov.au | 167 | |
| 10 | energy.vic.gov.au | 141 |
06 · Question intent
What do people ask ChatGPT about Home Services?
See what kinds of Home Services questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 50% |
| Problem-aware | 25% |
| Informational | 13% |
| Branded comparison | 7% |
| Branded sentiment | 5% |
Example prompts
- “How does Dedicated appliance circuits (dishwasher, dryer) protect home appliances and prevent electrical fire hazards?”Informational
- “Is ABB a good choice in panel & switchboard services?”Branded sentiment
- “How does a whole-home battery system compare to a standalone Weatherproof outdoor outlets for outage resilience?”Solution-aware
- “What specific steps and testing are involved when a licensed electrician performs a Solar inverter replacement/repair?”Solution-aware
- “Can you break down what to expect during a professional Renovation & New Build Electrical on a two-storey house?”Solution-aware
- “Is SAL a good choice in lighting services?”Branded sentiment
Frequently asked questions
What does this ChatGPT Home Services report measure?
Which brands ChatGPT names when buyers in Australia ask Home Services questions, and which websites it cites in those answers. It covers 7 Home Services markets and 2,228 buyer questions, each asked three times, and sets ChatGPT next to Gemini, Google AI Mode and Perplexity on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where ChatGPT names the brand. Each question is asked three times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Home Services markets are included?
7 AU markets measured on ChatGPT: Electrical Services, Heating & Air Conditioning, Pest & Wildlife Control, Plumbing Services, Pool & Spa Services, Roofing and Solar & Battery Installation. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by ChatGPT — just below its top 20.
What counts as a citation?
A link to a website that ChatGPT shows as a source in its answer. We count every cited URL and group them by domain.
Why can ChatGPT mention a brand without citing its website?
Naming a brand and citing a source are separate. ChatGPT often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask ChatGPT these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked three times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.