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ItalianoWhich pool & spa services brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 388
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Poolwerx | 23.5% | 4.9% | 19.3–27.7 | ChatGPT1Gemini1Google AI Mode2 |
| 22–5 | Swimart | 15.5% | 3.1% | 11.9–19.1 | ChatGPT2Gemini3Google AI Mode1 |
| 32–10 | The One Pool Care | 13.0% | 2.6% | 9.7–16.3 | ChatGPT3Gemini8Google AI Mode20 |
| 42–19 | The Pool Lab | 10.3% | 2.1% | 7.3–13.2 | ChatGPT4Gemini17 |
| 52–20 | CleanTech Pools | 8.8% | 1.5% | 6.4–11.9 | ChatGPT5Gemini14 |
| 63–20 | Litra PoolCare | 8.5% | 1.9% | 6.1–11.6 | ChatGPT6Gemini10 |
| 73–20 | Pool Wizard | 8.0% | 1.7% | 5.7–11.1 | ChatGPT7Gemini13 |
| 83–20 | Integra Pool Service | 7.2% | 1.6% | 5.1–10.2 | ChatGPT8 |
| 93–20 | Ashmore Pools | 7.0% | 1.2% | 4.9–9.9 | ChatGPT9 |
| 103–20 | Sydney Pool Cleaners | 7.0% | 1.4% | 4.9–9.9 | ChatGPT10 |
| 114–20 | Dr PoolSafe | 6.8% | 1.2% | 4.7–9.6 | ChatGPT11 |
| 124–20 | Adelaide Pool Co | 6.3% | 0.9% | 4.3–9.1 | ChatGPT12 |
| 134–20 | Pool Runnings | 6.3% | 1.2% | 4.3–9.1 | ChatGPT13Google AI Mode14 |
| 144–20 | The Pool Centre | 6.0% | 1.4% | 4.1–8.8 | ChatGPT14Gemini7 |
| 154–20 | Jim’s Pool Care | 5.8% | 1.0% | 3.9–8.5 | ChatGPT15Gemini2Google AI Mode3 |
| 164–20 | WW Pool & Spa | 5.8% | 1.2% | 3.9–8.5 | ChatGPT16 |
| 174–20 | Palatial Pool Services | 5.0% | 1.0% | 3.3–7.6 | ChatGPT17 |
| 184–20 | Magnitude Pools | 4.8% | 0.9% | 3.1–7.3 | ChatGPT18 |
| 194–20 | Pool Assist | 4.8% | 1.0% | 3.1–7.3 | ChatGPT19 |
| 205–20 | Aquaman Pools | 4.5% | 1.0% | 2.9–7.0 | ChatGPT20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 2 of 22 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Poolwerx | 1 | 1 | 2 | ChatGPTGeminiGoogle AI Mode |
| Swimart | 2 | 3 | 1 | ChatGPTGeminiGoogle AI Mode |
| Jim’s Pool Care | – | 2 | 3 | GeminiGoogle AI Mode |
| Clark Rubber | – | 5 | 4 | GeminiGoogle AI Mode |
| The One Pool Care | 3 | 8 | – | ChatGPTGemini |
| Litra PoolCare | 6 | 10 | – | ChatGPTGemini |
| The Pool Lab | 4 | – | – | ChatGPT |
| Direct Pool Supplies | – | 4 | – | Gemini |
| CleanTech Pools | 5 | – | – | ChatGPT |
| Waterco | – | – | 5 | Google AI Mode |
| Aussie Pool Man | – | 6 | – | Gemini |
| Australian Leak Detection | – | – | 6 | Google AI Mode |
| Pool Wizard | 7 | – | – | ChatGPT |
| The Pool Centre | – | 7 | – | Gemini |
| Pool Safety Solutions | – | – | 7 | Google AI Mode |
| Integra Pool Service | 8 | – | – | ChatGPT |
| Pool Satisfaction | – | – | 8 | Google AI Mode |
| Ashmore Pools | 9 | – | – | ChatGPT |
| Australian Pool Care | – | 9 | – | Gemini |
| Spa World | – | – | 9 | Google AI Mode |
| Sydney Pool Cleaners | 10 | – | – | ChatGPT |
| SRV Pool Services | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pool & spa services, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 9.1% | – | 21.2% |
| poolwerx.com.au | 3.8% | 14.4% | 10.1% |
| gettimely.com | – | – | 10.6% |
| jimspoolcare.com.au | 1.5% | 5.4% | 10.0% |
| franchisebuyer.com.au | <0.1% | – | 3.8% |
| swimart.com.au | 1.1% | 0.6% | 3.3% |
| thequoteyard.com.au | 0.5% | 2.6% | 1.1% |
| directpoolsupplies.com.au | 1.0% | 2.4% | 0.4% |
| homedone.com.au | 1.9% | – | – |
| reddit.com | 1.9% | – | 0.2% |
| facebook.com | 0.1% | 0.2% | 1.8% |
| hipages.com.au | 1.8% | 0.9% | 0.2% |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best pool maintenance companies in Australia?”
“what are the top-rated pool maintenance companies in Australia?”
Examples · Use case
“what are the best pool maintenance companies for getting the pool balanced before summer starts in Australia?”
“what are the best pool maintenance companies for replacing an old single-speed pump with a variable speed system in Australia?”
Examples · Audience
“which pool maintenance companies are best for first-time homeowners with an inground pool in Australia?”
“which pool maintenance companies are best for landlords and property managers with tenanted pools in Australia?”
Examples · Selection criteria
“how do pool maintenance companies compare on fixed-price chemical packages in Australia?”
“how do pool maintenance companies compare on holding current SPASA trade contractor accreditation in Australia?”
Examples · Problem to solve
“I'm dealing with spa jets blowing white flakes and foam in Australia. Which pool maintenance companies should I look at?”
“I'm dealing with concrete pool rust spot bleeding through pebblecrete in Australia. Which pool maintenance companies should I look at?”
Source: Findrix research. 400 buyer questions by question type, pool & spa services, Australia.
05 · Buyer personas
Who the questions are for
Select a persona to see example questions from this market.
By persona
Examples · Time-Poor Family Homeowner
“how do pool maintenance companies compare on fixed-price chemical packages in Australia?”
Examples · Luxury Spa & Plunge Pool Enthusiast
“I'm dealing with spa jets blowing white flakes and foam in Australia. Which pool maintenance companies should I look at?”
Examples · New Inground Pool Owner
“which pool maintenance companies are best for first-time homeowners with an inground pool in Australia?”
“what are the best pool maintenance companies for getting the pool balanced before summer starts in Australia?”
Examples · Residential Property Investor
“which pool maintenance companies are best for landlords and property managers with tenanted pools in Australia?”
Examples · Aging Infrastructure Renovator
“I'm dealing with concrete pool rust spot bleeding through pebblecrete in Australia. Which pool maintenance companies should I look at?”
“how do pool maintenance companies compare on holding current SPASA trade contractor accreditation in Australia?”
“what are the best pool maintenance companies for replacing an old single-speed pump with a variable speed system in Australia?”
Examples · No persona assigned
“what are the best pool maintenance companies in Australia?”
“what are the top-rated pool maintenance companies in Australia?”
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Frequently asked questions
What does this Pool & Spa Services AI Search report measure?
Which pool & spa services brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pool & Spa Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 2 of 22 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.