Which pool & spa services brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 16
- Questions
- 266
- Answers
- 3,192
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where ChatGPT names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–12 | Poolwerx | 5.6% | 18.2% | 3.4–9.1 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 21–16 | AstralPool | 4.1% | 7.6% | 2.3–7.3 | ChatGPT2Gemini3Google AI Mode4Perplexity4 |
| 31–16 | Jim's Pool Care | 3.8% | 14.7% | 2.1–6.8 | ChatGPT3Gemini2Google AI Mode2 |
| 41–16 | Zodiac | 3.4% | 7.8% | 1.8–6.3 | ChatGPT4Gemini4Google AI Mode3Perplexity7 |
| 51–16 | Swimart | 2.9% | 6.3% | 1.4–5.7 | ChatGPT5Gemini5Google AI Mode5Perplexity2 |
| 61–16 | Davey | 2.6% | 6.5% | 1.3–5.3 | ChatGPT6Gemini12Google AI Mode13Perplexity11 |
| 71–16 | Waterco | 2.3% | 3.7% | 1.0–4.8 | ChatGPT7Gemini9Google AI Mode9Perplexity6 |
| 81–16 | Compass Pools | 1.9% | 5.3% | 0.8–4.3 | ChatGPT8Gemini7Google AI Mode7Perplexity3 |
| 91–16 | Narellan Pools | 1.9% | 3.0% | 0.8–4.3 | ChatGPT9Gemini11Google AI Mode10Perplexity5 |
| 101–16 | Spa World | 1.8% | 8.9% | 0.7–4.2 | ChatGPT10Gemini13Google AI Mode8Perplexity15 |
| 111–16 | Barrier Reef Pools | 1.4% | 3.3% | 0.5–3.6 | ChatGPT11Gemini15Google AI Mode12Perplexity9 |
| 121–16 | Leaktech Australia | 1.3% | 4.9% | 0.4–3.4 | ChatGPT12Gemini8Google AI Mode14Perplexity10 |
| 132–16 | Leisure Pools | 1.1% | 3.0% | 0.4–3.3 | ChatGPT13Gemini16Google AI Mode16Perplexity13 |
| 142–16 | Clark Rubber | 1.1% | 2.4% | 0.4–3.3 | ChatGPT14Gemini10Google AI Mode11Perplexity8 |
| 152–16 | Leak Doctor | 1.1% | 2.4% | 0.4–3.3 | ChatGPT15Gemini14Google AI Mode15Perplexity12 |
| 162–16 | Mr Pool Man | 0.9% | 1.9% | 0.3–2.9 | ChatGPT16Gemini6Google AI Mode6Perplexity14 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 14 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Poolwerx | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| AstralPool | 2 | 3 | 4 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Swimart | 5 | 5 | 5 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Zodiac | 4 | 4 | 3 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| Compass Pools | 8 | 7 | 7 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Waterco | 7 | 9 | 9 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Jim's Pool Care | 3 | 2 | 2 | – | ChatGPTGeminiGoogle AI Mode |
| Narellan Pools | 9 | – | 10 | 5 | ChatGPTGoogle AI ModePerplexity |
| Mr Pool Man | – | 6 | 6 | – | GeminiGoogle AI Mode |
| Spa World | 10 | – | 8 | – | ChatGPTGoogle AI Mode |
| Leaktech Australia | – | 8 | – | 10 | GeminiPerplexity |
| Clark Rubber | – | 10 | – | 8 | GeminiPerplexity |
| Davey | 6 | – | – | – | ChatGPT |
| Barrier Reef Pools | – | – | – | 9 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pool & spa services, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 0.1% | 21.7% | 20.4% | <0.1% |
| youtube.com | 0.1% | 0.4% | 17.4% | 0.2% |
| airtasker.com | 0.3% | 0.2% | 1.1% | 6.9% |
| cdc.gov | 3.9% | – | – | – |
| nsw.gov.au | 3.7% | 0.1% | 0.2% | 0.2% |
| thumbtack.com | – | – | 1× | 3.7% |
| poolwerx.com.au | 3.2% | 2.9% | 2.3% | 1.0% |
| productreview.com.au | 2.8% | 1.9% | 2.6% | 1.2% |
| swimnpools.com.au | <0.1% | 2.8% | – | – |
| beltwaypools.com | 0.2% | 2.7% | – | <0.1% |
| trustpilot.com | 0.9% | 0.3% | 0.7% | 2.7% |
| mrpoolman.com.au | 0.3% | 2.6% | 1.3% | 1.0% |
05 · The questions we asked
266 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
70% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 26 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Can you recommend top-rated local providers for Equipment health check as of latest information?”
“I need to book a certified specialist for New above-ground pool installation this week, who has the best reviews for Licensing/insurance as of latest information?”
Examples · Problem-aware
“I'm losing two inches of water every day from my pool, could there be a hidden plumbing crack as of latest information?”
Examples · Informational
“How much does professional Spring/summer opening service usually cost in 2027 as of latest information?”
“How much does professional Sanitization system conversion (e.g., chlorine to saltwater) usually cost in 2027 as of latest information?”
Examples · Branded comparison
“Jim's Pool Care vs Poolwerx for National franchise coverage, frequency flexibility, transparent service rates, and chemical inclusion packages as of latest information?”
“AstralPool vs Zodiac for OEM replacement parts availability, warranty coverage, and variable-speed pump or chlorinator rebuild support as of latest information?”
Examples · Branded sentiment
“Is Jim's Pool Care a good choice in one-time cleaning as of latest information?”
“Is Swimart a good choice in inspection as of latest information?”
Source: Findrix research. 266 buyer questions by intent, pool & spa services, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 9 pool & spa services segments.
| Segment |
|---|
| Repair |
| Weekly cleaning/maintenance |
| Installation/new build |
| Renovation/remodel |
| Inspection |
| One-time cleaning |
| Leak detection |
| Opening/closing (seasonal) |
| Safety Compliance, Inspection & Advisory |
9 segments
Examples · Repair
“AstralPool vs Zodiac for OEM replacement parts availability, warranty coverage, and variable-speed pump or chlorinator rebuild support as of latest information?”
Examples · Weekly cleaning/maintenance
“Jim's Pool Care vs Poolwerx for National franchise coverage, frequency flexibility, transparent service rates, and chemical inclusion packages as of latest information?”
Examples · Installation/new build
“I need to book a certified specialist for New above-ground pool installation this week, who has the best reviews for Licensing/insurance as of latest information?”
Examples · Renovation/remodel
“Is Compass Pools a good choice in renovation/remodel as of latest information?”
Examples · Inspection
“Can you recommend top-rated local providers for Equipment health check as of latest information?”
Examples · One-time cleaning
“Is Jim's Pool Care a good choice in one-time cleaning as of latest information?”
Examples · Leak detection
“Is Leak Doctor a good choice in leak detection as of latest information?”
Examples · Opening/closing (seasonal)
“How much does professional Spring/summer opening service usually cost in 2027 as of latest information?”
Examples · Safety Compliance, Inspection & Advisory
“Jim's Pool Care vs Poolwerx for State safety barrier compliance certification turnaround, pre-sale inspection thoroughness, and pool owner onboarding programs as of latest information?”
Source: Findrix research. 9 product segments covered by the question set, pool & spa services, Australia.
Neighbouring markets · Home Services
United States · Australia
Electrical Services
ChatGPT leader Generac · 19.2% · 34 brands measured
Open this marketUnited States · Australia
Heating & Air Conditioning
ChatGPT leader Daikin · 19.1% · 25 brands measured
Open this marketUnited States · Australia
Pest & Wildlife Control
ChatGPT leader Rentokil · 10.3% · 24 brands measured
Open this marketUnited States · Australia
Plumbing Services
ChatGPT leader Caroma · 3.7% · 26 brands measured
Open this market
Frequently asked questions
What does this Pool & Spa Services AI Search report measure?
Which pool & spa services brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 266 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pool & Spa Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Pool & Spa Services questions are included?
Questions real buyers ask across 9 product segments, from problem-aware to solution-aware, informational and branded ones. 70% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.