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ItalianoWhich pest control & wildlife removal services brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 29
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Flick Anticimex | 53.5% | 37.8% | 48.6–58.4 | ChatGPT1Gemini1Google AI Mode2 |
| 22 | Rentokil Australia | 30.8% | 19.0% | 26.2–35.3 | ChatGPT3Gemini2Google AI Mode1 |
| 33–13 | Allstate Pest Control | 6.5% | 2.8% | 4.5–9.4 | ChatGPT7Gemini3Google AI Mode14 |
| 43–13 | Pest2Kill | 6.5% | 3.2% | 4.5–9.4 | ChatGPT6Gemini4Google AI Mode10 |
| 53–13 | Termitrust | 6.5% | 3.5% | 4.5–9.4 | ChatGPT17Gemini5Google AI Mode8 |
| 63–13 | Protech Pest Control | 6.3% | 3.8% | 4.3–9.1 | ChatGPT2Gemini6 |
| 73–13 | Termite Solutions | 5.8% | 3.4% | 3.9–8.5 | ChatGPT15Gemini7Google AI Mode5 |
| 83–20 | Possum Busters | 4.3% | 3.0% | 2.7–6.7 | Gemini8 |
| 93–20 | Termi | 4.3% | 1.7% | 2.7–6.7 | ChatGPT16Gemini9Google AI Mode16 |
| 103–20 | Allpest | 3.5% | 1.6% | 2.1–5.8 | ChatGPT12Gemini10Google AI Mode6 |
| 113–20 | Jim's Pest Control | 3.3% | 2.1% | 1.9–5.5 | ChatGPT4Gemini11Google AI Mode3 |
| 123–20 | Precision Pest Control | 2.5% | 1.8% | 1.4–4.5 | ChatGPT14Gemini12Google AI Mode12 |
| 133–20 | The Possum Man | 2.5% | 1.7% | 1.4–4.5 | ChatGPT5Gemini13Google AI Mode17 |
| 148–20 | A1 Pest Control | 1.8% | 0.9% | 0.9–3.6 | Gemini14Google AI Mode9 |
| 158–20 | Bugfree Pest Control | 1.8% | 0.8% | 0.9–3.6 | ChatGPT8Gemini15 |
| 168–20 | Possum Catchers | 1.8% | 1.2% | 0.9–3.6 | ChatGPT19Gemini16Google AI Mode11 |
| 178–20 | Safeguard Pest Control | 1.8% | 0.6% | 0.9–3.6 | Gemini17Google AI Mode19 |
| 188–20 | Suburban Pest Management | 1.8% | 0.5% | 0.9–3.6 | Gemini18Google AI Mode7 |
| 198–20 | Sydney Pest Crew | 1.8% | 1.1% | 0.9–3.6 | ChatGPT10Gemini19 |
| 208–20 | Sydney Snake Catcher | 1.8% | 1.4% | 0.9–3.6 | ChatGPT11Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 3 of 18 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Flick Anticimex | 1 | 1 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| Rentokil Australia | 3 | 2 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| Pest2Kill | 6 | 4 | 10 | n/a | ChatGPTGeminiGoogle AI Mode |
| Jim's Pest Control | 4 | – | 3 | n/a | ChatGPTGoogle AI Mode |
| Protech Pest Control | 2 | 6 | – | n/a | ChatGPTGemini |
| Allstate Pest Control | 7 | 3 | – | n/a | ChatGPTGemini |
| Termite Solutions | – | 7 | 5 | n/a | GeminiGoogle AI Mode |
| Termitrust | – | 5 | 8 | n/a | GeminiGoogle AI Mode |
| Allpest | – | 10 | 6 | n/a | GeminiGoogle AI Mode |
| Dawson's Pest Control | – | – | 4 | n/a | Google AI Mode |
| The Possum Man | 5 | – | – | n/a | ChatGPT |
| Suburban Pest Management | – | – | 7 | n/a | Google AI Mode |
| Bugfree Pest Control | 8 | – | – | n/a | ChatGPT |
| Possum Busters | – | 8 | – | n/a | Gemini |
| Exopest | 9 | – | – | n/a | ChatGPT |
| Termi | – | 9 | – | n/a | Gemini |
| A1 Pest Control | – | – | 9 | n/a | Google AI Mode |
| Sydney Pest Crew | 10 | – | – | n/a | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pest control & wildlife removal services, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| flick.com.au | 3.7% | 10.0% | 15.8% | n/a |
| google.com | 6.1% | – | 11.9% | n/a |
| rentokil.com | 7.2% | 7.4% | 10.7% | n/a |
| squareup.com | – | – | 9.8% | n/a |
| nsw.gov.au | 4.7% | 0.3% | 0.9% | n/a |
| citehawk.com | 0.3% | 3.7% | 0.3% | n/a |
| jimspestcontrol.com.au | 0.8% | 3.4% | 0.9% | n/a |
| pesthouse.com.au | 0.5% | 3.2% | 0.4% | n/a |
| elitepestntermite.com.au | 0.2% | 2.9% | 0.2% | n/a |
| pestcontrolsydney.com.au | 0.2% | 2.9% | 0.6% | n/a |
| revenuebase.ai | <0.1% | 2.7% | 2.2% | n/a |
| protechpestcontrol.com.au | 2.0% | 2.3% | 1× | n/a |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best pest control companies in Australia?”
“which pest control companies are best value for money in Australia?”
Examples · Use case
“looking for pest control companies for a tenant complaining of German cockroaches in the kitchen in Australia, any recommendations?”
“which pest control companies are most recommended for a massive European wasp nest dug into the garden bed in Australia?”
Examples · Audience
“which pest control companies are best for homeowners with possums or rodents in the ceiling in Australia?”
“which pest control companies are most popular with cafe and restaurant owners needing food hygiene compliance in Australia?”
Examples · Selection criteria
“how do pest control companies compare on thermal imaging and radar detection capabilities in Australia?”
“which pest control companies lead on full compliance with Australian timber pest standards in Australia in 2026?”
Examples · Problem to solve
“pest controller refused to inspect inside roof space. which pest control companies can help in Australia?”
“pest control technician showed up during restaurant service. which pest control companies can help in Australia?”
Source: Findrix research. 400 buyer questions by question type, pest control & wildlife removal services, Australia.
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Frequently asked questions
What does this Pest Control & Wildlife Removal Services AI Search report measure?
Which pest control & wildlife removal services brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pest Control & Wildlife Removal Services brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 3 of 18 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.