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ItalianoWhich pet food & nutrition brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 261
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of Google AI Mode’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Royal Canin | 33.5% | 7.8% | 30.2–36.8 | ChatGPT1Gemini1Google AI Mode1 |
| 22 | Purina | 25.1% | 5.0% | 22.1–28.1 | ChatGPT2Gemini2Google AI Mode2 |
| 33–5 | Purina Pro Plan | 18.9% | 3.7% | 16.2–21.6 | ChatGPT3Gemini3Google AI Mode3 |
| 43–5 | Prime100 | 18.3% | 4.5% | 15.6–20.9 | ChatGPT7Gemini5Google AI Mode4 |
| 53–6 | Black Hawk | 17.6% | 3.8% | 15.0–20.3 | ChatGPT4Gemini4Google AI Mode5 |
| 65–10 | HILL'S Science Diet | 13.0% | 2.5% | 10.7–15.3 | ChatGPT5Gemini11Google AI Mode6 |
| 76–10 | Vetalogica | 11.9% | 2.6% | 9.6–14.1 | Gemini6Google AI Mode7 |
| 86–11 | Frontier Pets | 11.3% | 2.6% | 9.1–13.4 | ChatGPT8Gemini9Google AI Mode8 |
| 96–11 | HILL'S Prescription Diet | 11.3% | 2.5% | 9.1–13.4 | ChatGPT10Gemini10Google AI Mode9 |
| 106–13 | Royal Canin Veterinary | 10.1% | 2.4% | 8.0–12.2 | ChatGPT6Gemini7Google AI Mode10 |
| 118–17 | Vetafarm | 7.5% | 2.1% | 5.9–9.5 | Google AI Mode11 |
| 1210–20 | K9 Natural | 6.8% | 1.7% | 5.2–8.7 | ChatGPT15Gemini8Google AI Mode12 |
| 1310–20 | Oxbow | 6.1% | 1.9% | 4.7–8.0 | ChatGPT12Gemini14Google AI Mode13 |
| 1411–20 | Big Dog | 6.0% | 1.2% | 4.6–7.9 | ChatGPT20Gemini13Google AI Mode14 |
| 1511–20 | Greenies | 6.0% | 1.8% | 4.6–7.9 | ChatGPT11Gemini12Google AI Mode15 |
| 1611–20 | Natural Animal Solutions | 5.8% | 1.8% | 4.3–7.6 | ChatGPT19Gemini17Google AI Mode16 |
| 1711–20 | WHISKAS | 4.5% | 1.2% | 3.3–6.2 | ChatGPT9Gemini16Google AI Mode17 |
| 1812–20 | Bell & Bone | 4.1% | 1.2% | 3.0–5.7 | Google AI Mode18 |
| 1912–20 | Ivory Coat | 4.0% | 0.9% | 2.8–5.6 | ChatGPT13Google AI Mode19 |
| 2012–20 | Feline Natural | 3.6% | 0.8% | 2.5–5.2 | Gemini18Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 8 of 12 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Royal Canin | 1 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Purina | 2 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Purina Pro Plan | 3 | 3 | 3 | ChatGPTGeminiGoogle AI Mode |
| Black Hawk | 4 | 4 | 5 | ChatGPTGeminiGoogle AI Mode |
| Prime100 | 7 | 5 | 4 | ChatGPTGeminiGoogle AI Mode |
| Royal Canin Veterinary | 6 | 7 | 10 | ChatGPTGeminiGoogle AI Mode |
| Frontier Pets | 8 | 9 | 8 | ChatGPTGeminiGoogle AI Mode |
| HILL'S Prescription Diet | 10 | 10 | 9 | ChatGPTGeminiGoogle AI Mode |
| HILL'S Science Diet | 5 | – | 6 | ChatGPTGoogle AI Mode |
| Vetalogica | – | 6 | 7 | GeminiGoogle AI Mode |
| K9 Natural | – | 8 | – | Gemini |
| WHISKAS | 9 | – | – | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pet food & nutrition, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 0.5% | – | 57.1% |
| vetslovepets.com.au | 2.9% | 15.6% | 2.3% |
| petcircle.com.au | 9.5% | 11.1% | 3.5% |
| reddit.com | 5.1% | 0.3% | 1.8% |
| petbarn.com.au | 3.1% | 1.3% | 2.6% |
| adspet.com.au | 0.3% | 2.8% | 0.5% |
| chatgpt.com | 2.6% | – | – |
| petfoodreviews.com.au | 0.4% | 1.3% | 2.5% |
| earnestpaws.com.au | <0.1% | 2.4% | 0.8% |
| hillspet.com.au | 2.2% | 0.5% | 0.4% |
| purina.com.au | 2.2% | 0.4% | 0.4% |
| royalcanin.com | 2.2% | 0.5% | 1.1% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 116 |
| Use case | 289 |
| Audience | 162 |
| Selection criteria | 145 |
| Problem to solve | 88 |
By question type
Examples · General questions
“what are the best pet food brands in Australia?”
“what are the top-rated pet food brands in Australia?”
Examples · Use case
“which brands make the best canned dog foods for dogs with sensitive stomachs in Australia?”
“which adult dry cat foods work best for indoor cats in Australia?”
Examples · Audience
“which pet food brands do handlers of high-drive working and agility dogs usually go with in Australia?”
“which pet food brands are best for budget-conscious owners buying supermarket pet food in Australia?”
Examples · Selection criteria
“which pet food brands should I choose if lowest price per kilo matters most in Australia?”
“which pet food brands lead on locally sourced Australian meat in Australia in 2026?”
Examples · Problem to solve
“Which pet food brands offer the cheapest bulk dog food bags in Australia?”
“My dog is constantly scratching and has a red belly. After veterinary assessment, which pet food brands offer suitable hypoallergenic diets in Australia?”
Source: Findrix research. 800 buyer questions by question type, pet food & nutrition, Australia.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Adult Dry Cat Food
“which adult dry cat foods work best for indoor cats in Australia?”
Examples · Wet Dog Food Cans
“which brands make the best canned dog foods for dogs with sensitive stomachs in Australia?”
Examples · No product type assigned
“what are the best pet food brands in Australia?”
“Which pet food brands offer the cheapest bulk dog food bags in Australia?”
“which pet food brands should I choose if lowest price per kilo matters most in Australia?”
Frequently asked questions
What does this Pet Food & Nutrition AI Search report measure?
Which pet food & nutrition brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pet Food & Nutrition brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 8 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.