Which pet food & nutrition brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 38
- Questions
- 323
- Answers
- 3,876
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–3 | Hill's Science Diet | 8.8% | 14.0% | 6.2–12.4 | ChatGPT2Gemini1Google AI Mode2Perplexity1 |
| 21–3 | Royal Canin | 8.2% | 14.0% | 5.6–11.7 | ChatGPT1Gemini2Google AI Mode1Perplexity2 |
| 31–10 | Greenies | 4.3% | 10.6% | 2.6–7.1 | ChatGPT3Gemini3Google AI Mode3Perplexity3 |
| 43–20 | Oxbow | 2.7% | 7.0% | 1.4–5.1 | ChatGPT9Gemini7Google AI Mode6Perplexity4 |
| 53–20 | Pedigree | 2.5% | 6.4% | 1.3–4.8 | ChatGPT8Gemini9Google AI Mode8Perplexity5 |
| 63–20 | Pisces Enterprises | 2.5% | 12.8% | 1.3–4.8 | ChatGPT4Gemini4Google AI Mode4Perplexity6 |
| 73–20 | Whiskas | 1.4% | 2.4% | 0.6–3.4 | ChatGPT10Gemini20Google AI Mode17Perplexity7 |
| 83–20 | Black Hawk | 1.3% | 2.4% | 0.5–3.3 | ChatGPT6Gemini8Google AI Mode10Perplexity8 |
| 93–20 | Aqua One | 0.9% | 1.3% | 0.3–2.7 | ChatGPT13Gemini18Google AI Mode16Perplexity9 |
| 103–20 | Wardley | 0.9% | 1.6% | 0.3–2.7 | Perplexity10 |
| 114–20 | Tetra | 0.8% | 1.3% | 0.3–2.5 | Google AI Mode18Perplexity11 |
| 124–20 | Vetafarm | 0.7% | 1.6% | 0.2–2.4 | ChatGPT5Gemini5Google AI Mode5Perplexity12 |
| 134–20 | Wombaroo | 0.7% | 1.6% | 0.2–2.4 | ChatGPT11Gemini10Google AI Mode14Perplexity13 |
| 144–20 | PAW by Blackmores | 0.7% | 2.2% | 0.2–2.4 | ChatGPT7Gemini6Google AI Mode7Perplexity14 |
| 154–20 | Burgess | 0.7% | 1.6% | 0.2–2.4 | ChatGPT14Gemini13Perplexity15 |
| 164–20 | Dine | 0.6% | 1.3% | 0.2–2.2 | Perplexity16 |
| 174–20 | Fancy Feast | 0.6% | 0.9% | 0.2–2.2 | Gemini17Google AI Mode13Perplexity17 |
| 184–20 | Peters | 0.6% | 1.3% | 0.2–2.2 | Google AI Mode20Perplexity18 |
| 194–20 | Trill | 0.6% | 1.3% | 0.2–2.2 | Perplexity19 |
| 204–20 | Antinol | 0.6% | 1.3% | 0.2–2.2 | Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 14 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Royal Canin | 1 | 2 | 1 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Hill's Science Diet | 2 | 1 | 2 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Greenies | 3 | 3 | 3 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Pisces Enterprises | 4 | 4 | 4 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Oxbow | 9 | 7 | 6 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Pedigree | 8 | 9 | 8 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Black Hawk | 6 | 8 | 10 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Vetafarm | 5 | 5 | 5 | – | ChatGPTGeminiGoogle AI Mode |
| PAW by Blackmores | 7 | 6 | 7 | – | ChatGPTGeminiGoogle AI Mode |
| Whiskas | 10 | – | – | 7 | ChatGPTPerplexity |
| Hikari | – | – | 9 | – | Google AI Mode |
| Aqua One | – | – | – | 9 | Perplexity |
| Wombaroo | – | 10 | – | – | Gemini |
| Wardley | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pet food & nutrition, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 0.6% | 20.8% | 26.4% | 0.2% |
| youtube.com | 0.4% | 0.1% | 16.2% | – |
| nih.gov | 6.3% | 0.2% | 2.2% | 10.4% |
| wsava.org | 5.8% | 0.1% | 0.6% | 0.8% |
| vetslovepets.com.au | 0.9% | 3.7% | 0.7% | 0.1% |
| petmd.com | 1.5% | 3.0% | 1.1% | 2.2% |
| vcahospitals.com | 3.0% | 0.9% | 0.5% | 1.1% |
| cats.com | 0.2% | 0.8% | 0.1% | 2.9% |
| aafco.org | 2.7% | – | 0.3% | 0.4% |
| petcircle.com.au | 2.6% | 1.7% | 1.3% | 0.4% |
| vohc.org | 2.6% | 0.2% | 0.5% | 0.5% |
| aaha.org | 2.5% | 1× | 1× | 0.5% |
05 · The questions we asked
323 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
75% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 83 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What are the top veterinary-recommended Bird formulas focusing on Species-specific nutritional match as of latest information?”
“How does raw feeding compare to standard Flake food in terms of Water quality impact (low residue/pollution) as of latest information?”
Examples · Problem-aware
“Why does my animal refuse standard meals, and is switching to Biscuits/cookies a practical fix as of latest information?”
“Why does my animal refuse standard meals, and is switching to Adult dog food a practical fix as of latest information?”
Examples · Informational
“How do different ingredients impact overall Efficacy/clinical evidence in everyday pet meals as of latest information?”
“What is the standard feeding schedule recommended for new Ferret food as of latest information?”
Examples · Branded comparison
“PAW by Blackmores vs Sashas Blend for Green-lipped mussel powder and chew formats for canine joint mobility and arthritis management as of latest information?”
Examples · Branded sentiment
“Is Black Hawk a good choice in dog as of latest information?”
“Is Peters a good choice in small animal as of latest information?”
Source: Findrix research. 323 buyer questions by intent, pet food & nutrition, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 8 pet food & nutrition segments.
| Segment |
|---|
| Dog |
| Treats & Chews |
| Supplements & Functional Additives |
| Cat |
| Small Animal |
| Fish & Aquarium |
| Bird |
| Reptile & Amphibian |
8 segments
Examples · Dog
“Is Black Hawk a good choice in dog as of latest information?”
Examples · Treats & Chews
“What are the top veterinary-recommended Treats & Chews formulas focusing on Functional benefit (dental, training reward) as of latest information?”
Examples · Supplements & Functional Additives
“How do different ingredients impact overall Efficacy/clinical evidence in everyday pet meals as of latest information?”
Examples · Cat
“What are the top veterinary-recommended Cat formulas focusing on Wet vs dry format preference as of latest information?”
Examples · Small Animal
“What are the top veterinary-recommended Small Animal formulas focusing on Price/value as of latest information?”
Examples · Fish & Aquarium
“How does raw feeding compare to standard Flake food in terms of Water quality impact (low residue/pollution) as of latest information?”
Examples · Bird
“What are the top veterinary-recommended Bird formulas focusing on Species-specific nutritional match as of latest information?”
Examples · Reptile & Amphibian
“Is Pisces Enterprises a good choice in reptile & amphibian as of latest information?”
Source: Findrix research. 8 product segments covered by the question set, pet food & nutrition, Australia.
Frequently asked questions
What does this Pet Food & Nutrition AI Search report measure?
Which pet food & nutrition brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 323 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pet Food & Nutrition brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Pet Food & Nutrition questions are included?
Questions real buyers ask across 8 product segments, from problem-aware to solution-aware, informational and branded ones. 75% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.