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How does ChatGPT answer
Sports & Outdoors questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Sports & Outdoors markets.
- Sports & Outdoors market
- 1
- Top-20 brands
- 20
- Questions
- 800
- Citations
- 16,898
01 · Engine profile
Where do the engines get
their Sports & Outdoors answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
1,690
domains cited — the widest pool of the 3 engines
Gemini 397 · Google AI Mode 437
Source: Findrix research. 1 AU Sports & Outdoors market · 800 questions · 1 run per question · measured Oct 2026.
02 · Engine consensus
Do the engines agree on who
leads each Sports & Outdoors market?
The brand ChatGPT names first in the Sports & Outdoors market, next to what
Gemini and Google AI Mode name first.
| Sports & Outdoors market | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| Sports Nutrition & Supplements | Bulk Nutrients51.6% | Bulk Nutrients41.3% | Bulk Nutrients35.9% |
03 · Market landscape
Where is ChatGPT most concentrated on a few brands?
Top-3 brands hold 19% of ChatGPT’s brand mentions in Sports Nutrition & Supplements.
| Sports & Outdoors market | Most named brand | Mention rate Share of the engine’s answers in the market that name the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Sports Nutrition & Supplements | Bulk Nutrients | 51.6% | 241 | Medium concentrated |
04 · Brands
Which brands does ChatGPT recommend across Sports & Outdoors?
See which brands make ChatGPT’s top 20 across Sports & Outdoors markets, and where each brand is most visible.
- 20brands in ChatGPT’s top 20
in this market
| Brand | Markets present Sports & Outdoors markets where the brand is in ChatGPT’s top 20 | Sports Nutrition & Supplements |
|---|---|---|
| Bulk Nutrients | 1 / 1 | 51.6% |
| Musashi | 1 / 1 | 26.5% |
| True Protein | 1 / 1 | 16.9% |
| Science in Sport | 1 / 1 | 16.0% |
| Muscle Nation | 1 / 1 | 10.9% |
| Precision Fuel & Hydration | 1 / 1 | 10.0% |
| GHOST | 1 / 1 | 7.2% |
| Swisse | 1 / 1 | 7.1% |
| VPA Australia | 1 / 1 | 6.1% |
| INC | 1 / 1 | 6.0% |
05 · Sources
Where does ChatGPT get its Sports & Outdoors recommendations from?
These are the websites most often cited in ChatGPT’s Sports & Outdoors recommendations, and how many markets they appear in.
| # | Source | Citations Times ChatGPT cited the site in Sports & Outdoors answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Sports & Outdoors markets Markets where the site is cited |
|---|---|---|---|
| 1 | tga.gov.au | 767 | |
| 2 | reddit.com | 641 | |
| 3 | bulknutrients.com.au | 624 | |
| 4 | ausport.gov.au | 618 | |
| 5 | nih.gov | 542 | |
| 6 | chatgpt.com | 471 | |
| 7 | chemistwarehouse.com.au | 446 | |
| 8 | nutritionwarehouse.com.au | 379 | |
| 9 | supps247.com.au | 367 | |
| 10 | coles.com.au | 329 |
06 · The questions we asked
What do people ask ChatGPT about Sports & Outdoors?
See what kinds of Sports & Outdoors questions make up the dataset.
| By buying intent / By question type | Question type | Share of questions |
|---|---|---|
| By question type · 800 questions | General questions | 16% |
| By question type · 800 questions | Use case | 34% |
| By question type · 800 questions | Audience | 20% |
| By question type · 800 questions | Selection criteria | 20% |
| By question type · 800 questions | Problem to solve | 10% |
By question type · 800 questions
Example prompts
- “what are the best sports nutrition brands in Australia?”General questions
- “what are the best whey protein powders in Australia?”General questions
- “how do sports nutrition brands compare on blended pea, faba, and rice proteins covering all essential amino acids in Australia?”Selection criteria
- “what are the best sports nutrition brands for a thirty-two-kilometre weekly long run build-up in Australia?”Use case
- “which sports nutrition brands are best for vegan fitness enthusiasts and gut-health conscious athletes in Australia?”Audience
- “which electrolyte drink mixes should I choose if taste without artificial aftertaste matters most in Australia?”Selection criteria
- “greens powder stays gritty and will not dissolve. which daily greens powders should I buy in Australia?”Problem to solve
- “After recovering from severe diarrhea and stomach cramps during a marathon, I am comparing alternative energy gels for future runs. Which sports nutrition brands offer gels with clearly listed ingredients in Australia?”Problem to solve
- “which running energy gels are best for runners with sensitive stomachs in Australia?”Audience
- “what are the best carb supplement powders for intra-workout energy during long sessions in Australia?”Use case
Frequently asked questions
What does this ChatGPT Sports & Outdoors report measure?
Which brands ChatGPT names when buyers in Australia ask Sports & Outdoors questions, and which websites it cites in those answers. It covers 1 Sports & Outdoors market and 800 buyer questions, each asked once, and sets ChatGPT next to Gemini and Google AI Mode on the same questions.
“Mention rate” — what does it mean?
The share of ChatGPT’s answers to a market’s buyer questions that name the brand. Each question is asked once, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Sports & Outdoors markets are included?
One AU market measured on ChatGPT: Sports Nutrition & Supplements. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by ChatGPT — just below its top 20.
What counts as a citation?
A link to a website that ChatGPT shows as a source in its answer. We count every cited URL and group them by domain.
Why can ChatGPT mention a brand without citing its website?
Naming a brand and citing a source are separate. ChatGPT often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask ChatGPT these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked once and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.