AI search radar
How does Google AI Mode answer
Sports & Outdoors questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Sports & Outdoors markets.
- Sports & Outdoors market
- 1
- Top-20 brands
- 20
- Questions
- 322
- Citations
- 4,120
01 · Engine profile
Where do the engines get
their Sports & Outdoors answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
544
domains cited — the narrowest pool of the 4 engines
ChatGPT 640 · Gemini 635 · Perplexity 1,096
Source: Findrix research. 1 AU Sports & Outdoors market · 322 questions · 3 runs per question per engine · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Sports & Outdoors market?
The brand Google AI Mode names first in the Sports & Outdoors market, next to what
ChatGPT, Gemini and Perplexity name first.
| Sports & Outdoors market | Google AI Mode | ChatGPT | Gemini | Perplexity |
|---|---|---|---|---|
| Sports Nutrition & Supplements | Bulk Nutrients25.4% | Bulk Nutrients27.8% | Bulk Nutrients26.1% | Bulk Nutrients15.1% |
03 · Market landscape
Where is Google AI Mode most concentrated on a few brands?
Top-3 brands hold 19% of Google AI Mode’s brand mentions in Sports Nutrition & Supplements.
| Sports & Outdoors market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Sports Nutrition & Supplements | Bulk Nutrients | 25.4% | 29 | Medium concentrated |
04 · Brands
Which brands does Google AI Mode recommend across Sports & Outdoors?
See which brands make Google AI Mode’s top 20 across Sports & Outdoors markets, and where each brand is most visible.
- 20brands in Google AI Mode’s top 20
in this market
| Brand | Markets present Sports & Outdoors markets where the brand is in Google AI Mode’s top 20 | Sports Nutrition & Supplements |
|---|---|---|
| Bulk Nutrients | 1 / 1 | 25.4% |
| ATP Science | 1 / 1 | 8.4% |
| EHPlabs | 1 / 1 | 4.1% |
| Musashi | 1 / 1 | 4.0% |
| Ghost Lifestyle | 1 / 1 | 3.4% |
| Body Science | 1 / 1 | 3.0% |
| EHP Labs | 1 / 1 | 2.6% |
| Science in Sport | 1 / 1 | 2.4% |
| Clif Bar | 1 / 1 | 2.1% |
| Faction Labs | 1 / 1 | 2.0% |
05 · Sources
Where does Google AI Mode get its Sports & Outdoors recommendations from?
These are the websites most often cited in Google AI Mode’s Sports & Outdoors recommendations, and how many markets they appear in.
| # | Source | Citations Times Google AI Mode cited the site in Sports & Outdoors answers | Sports & Outdoors markets Markets where the site is cited |
|---|---|---|---|
| 1 | youtube.com | 810 | |
| 2 | google.com | 481 | |
| 3 | nih.gov | 168 | |
| 4 | bulknutrients.com.au | 162 | |
| 5 | elitesupps.com.au | 137 | |
| 6 | nutritionwarehouse.com.au | 106 | |
| 7 | vpa.com.au | 99 | |
| 8 | australiansportsnutrition.com.au | 90 | |
| 9 | amazon.com.au | 84 | |
| 10 | fortune.com | 48 |
06 · Question intent
What do people ask Google AI Mode about Sports & Outdoors?
See what kinds of Sports & Outdoors questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 50% |
| Problem-aware | 25% |
| Informational | 12% |
| Branded comparison | 7% |
| Branded sentiment | 5% |
Example prompts
- “Should I choose Energy Gels & Chews or stick with regular sports drinks to support my Rapid, easily digestible intra-race carbohydrate delivery as of latest information?”Solution-aware
- “Where can I buy the highest rated Fish Oil/Omega-3 that offers Third-party testing/certification in 2027 as of latest information?”Solution-aware
- “What is the best Joint, Tendon & Mobility Formulas to take before early morning training if I have a Joint protection, tendon health, and inflammation management as of latest information?”Solution-aware
- “Is Musashi a good choice in recovery products as of latest information?”Branded sentiment
- “Show me where to purchase verified Caffeine Pills/Tablets with fast shipping to support my Sustained mental energy and focus. as of latest information”Solution-aware
- “Where can I buy the highest rated Caffeinated Energy Gels that offers Caffeine content options in 2027 as of latest information?”Solution-aware
Frequently asked questions
What does this Google AI Mode Sports & Outdoors report measure?
Which brands Google AI Mode names when buyers in Australia ask Sports & Outdoors questions, and which websites it cites in those answers. It covers 1 Sports & Outdoors market and 322 buyer questions, each asked 3 times, and sets Google AI Mode next to ChatGPT, Gemini and Perplexity on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where Google AI Mode names the brand. Each question is asked 3 times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Sports & Outdoors markets are included?
One AU market measured on Google AI Mode: Sports Nutrition & Supplements. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Google AI Mode — just below its top 20.
What counts as a citation?
A link to a website that Google AI Mode shows as a source in its answer. We count every cited URL and group them by domain.
Why can Google AI Mode mention a brand without citing its website?
Naming a brand and citing a source are separate. Google AI Mode often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Google AI Mode these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked 3 times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.