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How does ChatGPT answer
Software questions in the United States?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Software markets.
- Software markets
- 4
- Top-20 brands
- 77
- Questions
- 1,600
- Citations
- 44,655
01 · Engine profile
Where do the engines get
their Software answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
3,714
domains cited — the widest pool of the 3 engines
Gemini 1,168 · Google AI Mode 1,317
Source: Findrix research. 4 US Software markets · 1,600 questions · 1 run per question · measured Oct 2026.
02 · Engine consensus
Do the engines agree on who
leads each Software market?
The brand ChatGPT names first in each of the 4 Software markets, next to what
Gemini and Google AI Mode name first.
| Software market | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| Accounting & Personal Finance Software | Xero69.0% | Xero71.8% | Xero68.3% |
| Field Service Management SoftwareDifferent #1 | ServiceTitan64.3% | Jobber62.7% | ServiceTitan70.0% |
| HR & Payroll SoftwareDifferent #1 | ADP67.9% | Rippling75.9% | Rippling76.3% |
| Marketing Software | HubSpot59.3% | HubSpot59.5% | HubSpot57.8% |
03 · Market landscape
Where is ChatGPT most concentrated on a few brands?
Top-3 brands hold 22% of mentions in Field Service Management Software and 21% in Accounting & Personal Finance Software,
but only 14% in Marketing Software — the most open Software market on ChatGPT.
| Software market | Most named brand | Mention rate Share of the engine’s answers in the market that name the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Field Service Management Software | ServiceTitan | 64.3% | 122 | Medium concentrated |
| Accounting & Personal Finance Software | Xero | 69.0% | 159 | Medium concentrated |
| HR & Payroll Software | ADP | 67.9% | 179 | Medium concentrated |
| Marketing Software | HubSpot | 59.3% | 324 | Medium concentrated |
04 · Brands
Which brands does ChatGPT recommend across Software?
See which brands make ChatGPT’s top 20 across Software markets, and where each brand is most visible.
- 0brands in ChatGPT’s top 20
in 3 or 4 markets - 3brands in ChatGPT’s top 20
in 2 markets - 74brands in ChatGPT’s top 20
in only 1 market
| Brand | Markets present Software markets where the brand is in ChatGPT’s top 20 | Accounting & Personal Finance Software | Field Service Management Software | HR & Payroll Software | Marketing Software |
|---|---|---|---|---|---|
| Workday | 2 / 4 | 13.0% | Not in top 20 | 50.4% | Not in top 20 |
| Oracle | 2 / 4 | 49.0% | Not in top 20 | 26.6% | Not in top 20 |
| SAP | 2 / 4 | 24.5% | Not in top 20 | 25.6% | Not in top 20 |
| Xero | 1 / 4 | 69.0% | Not in top 20 | Not in top 20 | Not in top 20 |
| ADP | 1 / 4 | Not in top 20 | Not in top 20 | 67.9% | Not in top 20 |
| ServiceTitan | 1 / 4 | Not in top 20 | 64.3% | Not in top 20 | Not in top 20 |
| Rippling | 1 / 4 | Not in top 20 | Not in top 20 | 63.4% | Not in top 20 |
| Sage | 1 / 4 | 62.5% | Not in top 20 | Not in top 20 | Not in top 20 |
| HubSpot | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 59.3% |
| Sage Intacct | 1 / 4 | 54.8% | Not in top 20 | Not in top 20 | Not in top 20 |
05 · Sources
Where does ChatGPT get its Software recommendations from?
These are the websites most often cited in ChatGPT’s Software recommendations, and how many markets they appear in.
| # | Source | Citations Times ChatGPT cited the site in Software answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Software markets Markets where the site is cited |
|---|---|---|---|
| 1 | salesforce.com | 1,153 | |
| 2 | intuit.com | 1,129 | |
| 3 | g2.com | 1,074 | |
| 4 | microsoft.com | 1,002 | |
| 5 | adp.com | 872 | |
| 6 | oracle.com | 866 | |
| 7 | servicetitan.com | 778 | |
| 8 | xero.com | 745 | |
| 9 | zoho.com | 656 | |
| 10 | hubspot.com | 642 |
06 · The questions we asked
What do people ask ChatGPT about Software?
See what kinds of Software questions make up the dataset.
| By buying intent / By question type | Question type | Share of questions |
|---|---|---|
| By question type · 1,600 questions | General questions | 2% |
| By question type · 1,600 questions | Use case | 52% |
| By question type · 1,600 questions | Audience | 5% |
| By question type · 1,600 questions | Selection criteria | 30% |
| By question type · 1,600 questions | Problem to solve | 11% |
By question type · 1,600 questions
Example prompts
- “what are the best accounting software vendors in the US?”General questions
- “which accounting software vendors are best for freelancers and independent contractors in the US?”Audience
- “how do accounting software vendors compare on low monthly subscription costs in the US?”Selection criteria
- “which accounting software vendors are most recommended for consolidation across international subsidiaries in the US?”Use case
- “which accounting software vendors are best for CFOs at multinational enterprises in the US?”Audience
- “which accounting software vendors are best value for money in the US?”General questions
- “I'm dealing with bank feed disconnects duplicate transactions in the US. Which accounting software vendors should I look at?”Problem to solve
- “what are the best accounting software vendors for preparing for quarterly estimated taxes in the US?”Use case
- “I'm dealing with legacy ERP replacement migration risks in the US. Which accounting software vendors should I look at?”Problem to solve
- “how do accounting software vendors compare on stable automated bank reconciliation in the US?”Selection criteria
- “what are the best FSM software vendors in the US?”General questions
- “which FSM software vendors are best value for money for rapidly onboarding and tracking 1099 subcontractor crews in the US?”Use case
- “which FSM software vendors should I choose if enterprise warehouse and truck inventory management matters most in the US?”Selection criteria
- “which FSM software vendors are best for operations managers at mid-market commercial mechanical contractors in the US?”Audience
- “integrate field service work orders with Salesforce CRM. which FSM software vendors can help in the US?”Problem to solve
Frequently asked questions
What does this ChatGPT Software report measure?
Which brands ChatGPT names when buyers in the United States ask Software questions, and which websites it cites in those answers. It covers 4 Software markets and 1,600 buyer questions, each asked once, and sets ChatGPT next to Gemini and Google AI Mode on the same questions.
“Mention rate” — what does it mean?
The share of ChatGPT’s answers to a market’s buyer questions that name the brand. Each question is asked once, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Software markets are included?
4 US markets measured on ChatGPT: Accounting & Personal Finance Software, Field Service Management Software, HR & Payroll Software and Marketing Software. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by ChatGPT — just below its top 20.
What counts as a citation?
A link to a website that ChatGPT shows as a source in its answer. We count every cited URL and group them by domain.
Why can ChatGPT mention a brand without citing its website?
Naming a brand and citing a source are separate. ChatGPT often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask ChatGPT these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked once and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.