Deutsch
Français
Español
Português (Brasil)
ItalianoWhich HR & payroll software brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 226
- Questions
- 400
- Answers
- 1,198
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | ADP | 67.9% | 7.7% | 63.3–72.5 | ChatGPT1Gemini3Google AI Mode3 |
| 21–2 | Rippling | 63.4% | 7.6% | 58.7–68.2 | ChatGPT2Gemini1Google AI Mode1 |
| 33–5 | UKG | 53.4% | 5.8% | 48.5–58.3 | ChatGPT3Gemini6Google AI Mode6 |
| 43–6 | Workday | 50.4% | 5.4% | 45.4–55.3 | ChatGPT4Gemini4Google AI Mode4 |
| 53–6 | BambooHR | 45.4% | 5.1% | 40.5–50.3 | ChatGPT5Gemini5Google AI Mode5 |
| 64–6 | Gusto | 43.1% | 5.4% | 38.2–48.0 | ChatGPT6Gemini2Google AI Mode2 |
| 77–11 | Paylocity | 30.6% | 3.0% | 26.0–35.1 | ChatGPT7Gemini8Google AI Mode7 |
| 87–13 | Oracle | 26.6% | 2.7% | 22.2–30.9 | ChatGPT8Gemini17Google AI Mode19 |
| 97–13 | SAP | 25.6% | 2.5% | 21.3–29.9 | ChatGPT9Gemini10Google AI Mode12 |
| 107–13 | Dayforce | 23.8% | 2.5% | 19.6–28.0 | ChatGPT10Gemini12Google AI Mode13 |
| 117–13 | SAP SuccessFactors | 23.6% | 2.3% | 19.4–27.7 | ChatGPT11Gemini13Google AI Mode14 |
| 128–16 | Deel | 19.8% | 2.3% | 15.9–23.7 | ChatGPT12Gemini9Google AI Mode8 |
| 138–16 | Paycom | 19.8% | 2.1% | 15.9–23.7 | ChatGPT13Gemini15Google AI Mode9 |
| 1412–20 | Paychex | 14.5% | 1.7% | 11.1–18.0 | ChatGPT14Gemini14Google AI Mode10 |
| 1512–20 | HiBob | 14.3% | 1.4% | 10.8–17.7 | ChatGPT15Gemini7Google AI Mode17 |
| 1612–20 | Justworks | 12.8% | 1.8% | 9.5–16.1 | ChatGPT16Gemini16Google AI Mode11 |
| 1714–20 | Deputy | 9.0% | 1.1% | 6.6–12.2 | ChatGPT17 |
| 1814–20 | Connecteam | 8.5% | 1.0% | 6.2–11.7 | ChatGPT18Gemini20Google AI Mode18 |
| 1914–20 | OnPay | 8.5% | 1.2% | 6.2–11.7 | ChatGPT19Gemini18 |
| 2014–20 | Paycor | 8.0% | 0.7% | 5.7–11.1 | ChatGPT20Gemini11Google AI Mode16 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Rippling | 2 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| ADP | 1 | 3 | 3 | ChatGPTGeminiGoogle AI Mode |
| Gusto | 6 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Workday | 4 | 4 | 4 | ChatGPTGeminiGoogle AI Mode |
| UKG | 3 | 6 | 6 | ChatGPTGeminiGoogle AI Mode |
| BambooHR | 5 | 5 | 5 | ChatGPTGeminiGoogle AI Mode |
| Paylocity | 7 | 8 | 7 | ChatGPTGeminiGoogle AI Mode |
| Deel | – | 9 | 8 | GeminiGoogle AI Mode |
| SAP | 9 | 10 | – | ChatGPTGemini |
| HiBob | – | 7 | – | Gemini |
| Oracle | 8 | – | – | ChatGPT |
| Paycom | – | – | 9 | Google AI Mode |
| Dayforce | 10 | – | – | ChatGPT |
| Paychex | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, HR & payroll software, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| peoplemanagingpeople.com | 1.1% | 7.9% | 1× |
| adp.com | 7.6% | 1.0% | 0.7% |
| forbes.com | 0.1% | 0.5% | 6.1% |
| rippling.com | 5.6% | 3.1% | 5.9% |
| gusto.com | 3.9% | 4.4% | 1.3% |
| youtube.com | 1× | 0.2% | 4.2% |
| guideflow.com | <0.1% | 4.1% | 3.3% |
| techradar.com | 3.8% | – | – |
| ukg.com | 3.7% | 0.1% | 0.8% |
| hrcloud.com | 0.4% | 1.4% | 3.5% |
| workday.com | 3.4% | 0.1% | 1.7% |
| tabulera.com | – | 1.9% | 3.1% |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best HR software vendors in the US?”
“which HR software vendors are best value for money in the US?”
Examples · Use case
“which HR software vendors are best value for money for replacing spreadsheets for PTO and time tracking in the US?”
“which HR software vendors specialise in rolling out formal performance reviews and compensation bands in the US?”
Examples · Audience
“which HR software vendors suit enterprise CHROs managing multi-thousand distributed workforces best in the US?”
“which HR software vendors are best for single-person HR departments at 50-person companies in the US?”
Examples · Selection criteria
“how do HR software vendors compare on intuitive employee self-service apps in the US?”
“what are the top-rated HR software vendors for peer-to-peer shift swapping with automated manager sign-off in the US?”
Examples · Problem to solve
“consolidate fragmented HR tools into unified employee database. which HR software vendors can help in the US?”
“integrate market salary compensation benchmarking into hiring workflows. which HR software vendors can help in the US?”
Source: Findrix research. 400 buyer questions by question type, HR & payroll software, United States.
05 · Buyer personas
Who the questions are for
Select a persona to see example questions from this market.
By persona
Examples · SMB Solo HR Department
“which HR software vendors are best value for money for replacing spreadsheets for PTO and time tracking in the US?”
“how do HR software vendors compare on intuitive employee self-service apps in the US?”
“which HR software vendors are best for single-person HR departments at 50-person companies in the US?”
Examples · Enterprise Chief Human Resources Officer
“which HR software vendors suit enterprise CHROs managing multi-thousand distributed workforces best in the US?”
Examples · Mid-Market VP of People
“which HR software vendors specialise in rolling out formal performance reviews and compensation bands in the US?”
“consolidate fragmented HR tools into unified employee database. which HR software vendors can help in the US?”
“integrate market salary compensation benchmarking into hiring workflows. which HR software vendors can help in the US?”
Examples · Hourly and Distributed Operations Manager
“what are the top-rated HR software vendors for peer-to-peer shift swapping with automated manager sign-off in the US?”
Examples · No persona assigned
“what are the best HR software vendors in the US?”
“which HR software vendors are best value for money in the US?”
Neighbouring markets · Software
United States · Australia
Accounting & Personal Finance Software
ChatGPT leader Xero · 69.0% · 200 brands measured
Open this marketUnited States · Australia
Field Service Management Software
ChatGPT leader ServiceTitan · 64.3% · 172 brands measured
Open this marketUnited States · Australia
Marketing Software
ChatGPT leader HubSpot · 59.3% · 450 brands measured
Open this market
Frequently asked questions
What does this HR & Payroll Software AI Search report measure?
Which HR & payroll software brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top HR & Payroll Software brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.